Many internet marketing experts believe that the next wave of Internet marketing will be conducted through the mobile device

2. Mobile Marketing
Many internet marketing experts believe that the next wave of Internet
marketing will be conducted through the mobile device. A large
percentage of the global population already use their mobile phones as
their primary or secondary means to surf the web, check emails on the
go and engage on social media marketing platforms. Worldwide, 30
countries exceed the 100% mobile device to population ratio
countries exceed the 100% mobile device to population ratio – making
this a vital platform for businesses who want to engage with clients.

3. WSI Mobile Marketing Strategies Consist of
the Following:
 Mobile Web: Normal websites (that you would access from your
desktop) aren t always compatible when accessed from a mobile phone
desktop) aren’t always compatible when accessed from a mobile phone
– they take too long to load and their screen sizes don’t match the sizes
of a conventional web page. If a customer accesses a site that takes
more than a few seconds to load (and requires excessive scrolling), they
more than a few seconds to load (and requires excessive scrolling) they
might get frustrated and try the next website that pops up in their
search results.

4.  Mobile Search: When Internet users search online through their
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computers, the majority of them don’t go beyond the first page of
results. When you consider the size difference between the screen of a
computer and a mobile device you can imagine how that number of
search results being viewed decreases with a mobile user. With geo‐
targeting and location tracking being such an intrinsic part of the
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mobile marketing world, it means that it is even more important for
your web properties to be optimized for local search so they come up as
high as possible when a mobile user does a search on their device. This,
high as possible hen a mobile user does a search on their de ice This
coupled with the ability to target internet marketing campaigns based
on the mobile user’s location (through geo‐targeting); provide
businesses with a new and more relevant means of pushing their
marketing messages to the consumer population.

5.  Mobile Advertising: When we are talking about internet marketing
to mobile users there are a number of different strategies that you can
get involved with. Below we have highlighted the main services we
offer under mobile advertising.
 Multi Media Messaging (MMS)
 Text Messaging or SMS
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 Mobile Ads on Websites
 QR Codes

6.  Mobile Apps: If you have a Smartphone then you will be very familiar
with mobile apps and how they can enhance the mobile experience for
a user. Businesses are looking at how they can leverage this aspect of
mobile marketing to further engage their consumer with their brand.
Mobile apps do require software development and platform
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compatibility must also be considered. As a result, the cost to produce
a mobile app can be on the expensive side, especially for a small or
medium sized business.
medium si ed business But if the mobile app leads to an increase in
brand engagement and loyalty it can be worth the investment.

9. Thank You
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