2. Agenda
• LinkedIn profile attributes you must have
• Using advanced search functions to find clients
and business partners
• The POWER of joining groups
• Top 10 Quick Tips
• Real Examples
• Best Resources
3. Quick Poll -LinkedIn Users
Top features: Groups (93%), people search,
company search, network updates (74%)
22. Top Tips Summary
• Use event function to target people to meet
• Use URL shortener (bit.ly best features)
• Summary – perfect customer
• Include region / territory in specialties
• Answer questions in groups
• Contact group managers
• Organize live event for group
• Teach a few clients on LinkedIn use
23. Real Examples
• Promotion of event
• Getting face to face meetings
• Getting access to decision makers for RFP
• Expansion into larger regions – international
24. Best LinkedIn Resources
• Books
– Rock the World – Mike Oneil (Newest)
– How to Really use LinkedIn – Jan Vermeiren
– Now I’m on linkedin now what Jason Alba
– LinkedIn for Dummies
25. Blogs
• LinkedIn - http://blog.linkedin.com
• Integrated Alliances
http://www.integratedalliances.com/blog
• Jason Alba http://jasonalba.com/blog/
• LinkedIn Strategies
http://www.linkedintomarketing.com/blog
• Interactive Insights Group
http://www.interactiveinsightsgroup.com/blog