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Lead	
  Genera)on:	
  
Building	
  a	
  Connec)on	
  
Worthy	
  LinkedIn	
  Profile	
  
                                                           	
  
     Central	
  Wisconsin	
  Social	
  Media	
  Conference	
  |	
  Oct.	
  20,	
  2011	
  
                                                                                      	
  
     !       25	
  years	
  +	
  experience	
  B2B	
  -­‐	
  manufacturing	
  /	
  professional	
  service	
  firms.	
  	
  
     !       Unique	
  focus	
  -­‐	
  technical	
  products	
  and	
  engineering.	
  
     !       Social	
  Selling	
  and	
  Social	
  Product	
  Development	
  	
  
     !       Based	
  in	
  the	
  Midwest	
  with	
  naLonal	
  reach.	
  
                     ©	
  Copyright	
  2009	
  	
  Wendy	
  Soucie	
  ConsulLng	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved	
  
105	
  –	
  4/09	
                      Website
        30,500	
  –	
  2/11	
  
         135,000	
  9/11	
  
        167,000	
  10/11	
  

                                         Twitter
   LinkedIn




          Directories
          and Social              MulLmedia	
  
           Address
            Books	





         Podcast	

                                  Facebook	


2	
  
Change	
  Your	
  Thinking!	
  

    !  78%	
  trust	
  
       recommendaLons	
  
       from	
  social	
  graph	
  

    !  90%	
  of	
  B2B	
  buyers	
  
         trust	
  peer	
  reviews	
  
    	
  

3	
  
Goal	
                 Social	
  Business	
  Strategy	
  
16,000	
  _	
  




      Strategy	
  




            Tools	
  




                                                                                                                                          4	
  
                              ©	
  Copyright	
  2009	
  	
  Wendy	
  Soucie	
  ConsulLng	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved	
  
Network	
  Building	
  Process	
  



                                                                      Business	
  
       Profiles	
     Network	
     Contribute	
     ParLcipate	
  
                                                                     ApplicaLons	
  




                                                                                       5	
  
NCP	
  Model	
  -­‐	
  Networking	
  
        •  Network	
  size	
  does	
  maber   	
     	
  	
  




6	
                                                             6
•  What	
  is	
  the	
  
   content	
  of	
  value	
  
   you	
  have	
  to	
  
   share?	
  




        7	
  
                                	
  Contribu)on	
  
                                                      7
 ParLcipaLon	
  




Feedback	
  or	
  consump)on	
  is	
  MOST	
  important.	
  	
  
   –  Reac)on	
  
   –  Ac)on	
  
   –  Evangelism	
  
       8	
                                                         8
How	
  does	
  the	
  LinkedIN	
  network	
  work	
  
                 Because	
  120M	
  
                 business	
  
                 professionals	
  are	
  
                 here	
  
       group




 9	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Business	
  Networking	
  -­‐	
  LinkedIn	
  




10	
  
         © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
Strategy	
  -­‐	
  Branding	
  
!  Personal	
  




!  Company	
  


 Establish prominence for yourself because it
makes you a little more valuable. 

- Scott Monty, Ford Motor Company

  ©	
  Copyright	
  2009	
  	
  Wendy	
  Soucie	
  ConsulLng	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved	
  
Possible	
  goals	
  and	
  objecLves	
  

!        Extend	
  geographic	
  reach	
  
!        Make	
  referrals	
  easier	
  
!        Lead	
  generaLon	
  
!        	
  	
  Product	
  development	
  
!        	
  	
  Humanize	
  your	
  business	
  
!        	
  Manage	
  online	
  reputaLon	
  
!        	
  	
  Discover	
  inside	
  connecLons	
  
	
  
       	
                                                                                  Strictly	
  for	
  business	
  
       	
     ©	
  Copyright	
  2009	
  	
  Wendy	
  Soucie	
  ConsulLng	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved	
     12	
  
Building the right profile
    13	
                     13
Consider how
                                           you might look
                                           to others



 14	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Your	
  LinkedIn	
  
                                                                                                                    Profile	
  




©	
  Copyright	
  2003-­‐2009	
  –	
  Wendy	
  Soucie	
  ConsulLng	
  LLC	
  	
  -­‐	
  All	
  Rights	
  Reserved	
               15	
  
Settings




    16	
  
   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
17	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
18	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Profile	
  must	
  have s	
  for	
  100%	
  
•  Public	
  View	
  
•  Headline	
  
•  Photo	
  
•  Summary	
  
•  SpecialLes	
  
•  RecommendaLons	
  

        Personal Branding
 19	
  
            Company Branding
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#1	
  Photo	
  Consistency	
  Important	
  
        ! The	
  profile	
  is	
  more	
  than	
  your	
  picture	
  and	
  
           
         name	
  
        !  The	
  profiles	
  need	
  to	
  evolve	
  over	
  Lme	
  
        !  Time	
  is	
  of	
  essence	
  	
  




 20	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#2	
  Enhancing/Building	
  Profiles	
  
Research	
  first	
  	
     Tools
                           •  Thesaurus
•  Keywords/Phrases	
  
                           •  Google Keyword Tool
•  Relevance	
             •  LinkedIn Advanced Search




21	
  
Advanced	
  Search	
  




 22	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#3	
  Your	
  Profile	
  Text	
  
     ! Use	
  MicrosoW	
  Word	
  to	
  write	
  and	
  store	
  it	
  	
  
         
     !  	
  Export	
  your	
  LinkedIn	
  profile	
  as	
  a	
  back	
  up	
  
       each	
  month	
  or	
  week	
  	
  
     !  	
  Export	
  your	
  LinkedIn	
  connecLons	
  weekly	
  



Pay particular attention to saving
headline
 23	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Profile	
  Edit	
  	
  




 24	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#4	
  Header/Headline	
  

•  Your	
  sound	
  
   bite	
  	
  




 25	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Header/Headline	
  	
                   Headshot/
                                                                    white
                                                                    background




•  Your	
  Sound	
  bite	
  	
  




 26	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
27	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#5	
  Public	
  Profile	
  -­‐	
  Custom	
  URL	
  

  •  Make	
  yourself	
  
     easy	
  to	
  find	
  



Create a Personalized                               
Public Profile URL

http://www.linkedin.com/in/
kevinhickman




 28	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#	
  5	
  Public	
  Profile	
  	
  	
  




29	
  
#6	
  Summary	
  
 and	
  Special)es	
  
              	
  
•  Most	
  important	
  
       –  What	
  makes	
  you	
  
          special?	
  
	
  




•  Keyword	
  focused	
  
  –  List	
  keywords	
  using	
  
     commas	
  and/or	
  bullets	
  	
  



 30	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#7	
  Addi)onal	
  Informa)on	
  
 Websites
 
 
 Interests




 31	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#7	
  Addi)onal	
  Informa)on	
  
 Groups and
  Associations




 32	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#8	
  Recommenda)ons	
  




 33	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
34	
  
#8	
  Recommenda)ons	
  
     •  3 recommendations 
     •  1 recommendation x 3 jobs
     •  Only recommender can write/edit
     •  Create unique roles




 35	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
#Extra	
  Tip	
  -­‐	
  Contact	
  Se`ngs	
  

Instruct others
on When/If/
How it s OK to
contact you



Select Options




 36	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Contact	
  Se`ngs	
  


  •  Brea	
  Caine	
  	
  
  •  President,	
  Citrix	
  Online	
  	
  
  •  LocaLon	
  Santa	
  Barbara,	
  California	
  Area	
  
     Industry	
  Computer	
  So_ware	
  
  When contacting me, please provide detailed context for
  your contact. 

  - I only accept contacts from people that I have met/
  know or via referral from a trusted connection of mine. 

  - I do not accept cold contact connections so please don't
  make them.
 37	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Call me 608-225-1985, email wsoucie@wendysoucie.com 
                                            All social links at http://www.xeesm.com/wendysoucie
                                            I am interested in connecting. Help me out - Please let me
                                            know what you do and why you might see value in connecting
                                            with me, even where we might have met in person. This will
                                            help me take action more proactively versus generic invites.
                                            Thanks!




 38	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Visibility	
  
  ! Status	
  Updates	
  
      
  !  Q	
  &	
  A	
  
  !  ApplicaLons	
  




 39	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Reality	
  Check	
  
  •  Status	
  update	
  




 40	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Status	
  /Network	
  Update	
  	
  

•  Update	
  once/
   day	
  
•  Answer	
  
   quesLons	
  	
  
•  Make	
  a	
  change	
  



 41	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
LinkedIn Q & A




 42	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
43	
  
Ready for
            more?




44	
  
Applica)ons	
  
  •  Event	
  	
  
         –  What	
  are	
  you	
  doing	
  
  •  TripIt	
  	
  
         –  Where	
  are	
  you	
  going	
  
  •  Blog	
  	
  
         –  Are	
  you	
  blogging?	
  
  •  Slideshare	
  
         –  PresentaLons	
  and	
  PDFs	
  




 45	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Applica)ons	
  
•  Use	
  brochure,	
  arLcle,	
  video	
  
•  Clean	
  up	
  	
  
    – Copyrights	
  
    – Images	
  	
  
    – AbribuLon	
  




 46	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Slideshare.net	
  




47	
  
48	
  
49	
  
TripIt	
  
Company	
  Profiles	
  
Lead Generation: Buildling Connection Worthy LinkedIn Profiles | Central Wisconsin Social Media Conference
LinkedIn
                                              Groups




 53	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
•  919,566	
  Groups	
  already	
  
LinkedIn	
  Groups	
        (5/2011	
  -­‐	
  English)	
  
                         •  Create/Manage	
  up	
  to	
  10	
  
                            Groups	
  
                         •  JOIN	
  up	
  to	
  50	
  Groups	
  	
  
                         •  General	
  and/or	
  Geographic	
  
                            Groups	
  




     54	
  
Which	
  Groups	
  to	
  join?	
  

                                 •  Find	
  
                                    professionals	
  
                                 •  Find	
  trade	
  
                                    associa)ons	
  
                                 •  Find	
  your	
  peers	
  	
  
                                 •  Find	
  your	
  
                                    customers	
  

         Join 25-40 groups, pick top 5 in size
55	
  
Group	
  Tips	
  
   •  TIP	
  –	
  Invite	
  the	
  Group	
  Owner/Manager	
  to	
  
      Connect!	
  
   •  Watch	
  discussion	
  and	
  review	
  members	
  
   •  Begin	
  to	
  converse	
  with	
  others	
  in	
  the	
  group	
  
   •  Invite	
  key	
  members	
  or	
  everyone	
  
   •  If	
  not	
  ac)ve	
  –	
  move	
  on	
  



56	
  
57	
  
Social	
  Networking	
  Model	
  

! Applying a model
     
     !  Network
  
     ! Contribute
                                                    Social Media Academy NCP
                                                    Model

     ! Participation
                           


You want others to participate in YOUR
contribution. You want BUZZ



                © Copyright 2010 - Wendy Soucie
58	
  
                Consulting - All Rights Reserved
Homework	
  
    •  Send	
  a	
  customized	
  invite	
  to	
  wsoucie@wendysoucie.com	
  
    •  Complete	
  your	
  profile	
  to	
  100%	
  
    •  Request	
  a	
  recommendaLon	
  (Colleague,	
  client,	
  supervisor)	
  
    •  Add	
  a	
  work	
  and	
  personal	
  email	
  to	
  LinkedIn	
  
    •  Give	
  a	
  recommendaLon	
  –	
  start	
  with	
  Wendy	
  Soucie	
  as	
  
       speaker/trainer	
  
    •  Join	
  at	
  least	
  one	
  group	
  	
  
    •  Add	
  the	
  LinkedIn	
  signature	
  /	
  or	
  manually	
  	
  add	
  your	
  profile	
  
       link	
  to	
  your	
  email	
  signature	
  




 59	
  
© Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
Your Questions?
Contact	
  Wendy	
  Soucie	
  
Engage	
  with	
  your	
  customers.	
  
Enter	
  the	
  conversaLon.	
  	
  
Engage	
  with	
  me.	
  
	
  
Wendy	
  Soucie	
  ConsulLng,	
  LLC	
  
	
  
Social	
  Media	
  for	
  Business	
  
	
  
608-­‐225-­‐1985	
  	
  
Social	
  web	
  links:	
  
hbp://xeesm.com/wendysoucie	
  	
  
wsoucie@wendysoucie.com	
  
Presenta;on	
  avail	
  on	
  
h?p://www.slideshare.net/wsoucie	
  
          ©	
  Copyright	
  2009	
  	
  Wendy	
  Soucie	
  ConsulLng	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved	
  
                                                                                                                      60	
  


s	
  
Partnerships	
  |	
  Strategic	
  Alliances	
  |	
  Joint	
  Venture	
  

                          •  Wendy	
  Soucie	
  ConsulLng	
  	
  
                          •  Social	
  Business	
  ConsulLng	
  Group	
  (Sobizco)	
  	
  
                          •  End	
  Result	
  MarkeLng	
  
                                     •  Nurture	
  markeLng	
  and	
  research	
  
                          •  Social	
  Media	
  Academy	
  	
  
                                     •  CerLfied	
  Social	
  Media	
  Consultant	
  
                                     •  Founding	
  Member,	
  Alumni,	
  Faculty	
  
                                     •  Black	
  Diamond	
  Consultant	
  
                          •  Xeesm	
  –	
  Social	
  CRM	
  	
  
                                     •  Business	
  Partner	
  –	
  Wisconsin	
  
                          •  IA	
  CerLfied	
  LinkedIn	
  and	
  Social	
  Media	
  Trainer	
  
                          •  Images	
  from	
  IstockPhoto.com	
  &	
  WSC	
  




61	
  

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Lead Generation: Buildling Connection Worthy LinkedIn Profiles | Central Wisconsin Social Media Conference

  • 1. Lead  Genera)on:   Building  a  Connec)on   Worthy  LinkedIn  Profile     Central  Wisconsin  Social  Media  Conference  |  Oct.  20,  2011     !   25  years  +  experience  B2B  -­‐  manufacturing  /  professional  service  firms.     !   Unique  focus  -­‐  technical  products  and  engineering.   !   Social  Selling  and  Social  Product  Development     !   Based  in  the  Midwest  with  naLonal  reach.   ©  Copyright  2009    Wendy  Soucie  ConsulLng  LLC  -­‐  All  Rights  Reserved  
  • 2. 105  –  4/09   Website 30,500  –  2/11   135,000  9/11   167,000  10/11   Twitter LinkedIn Directories and Social MulLmedia   Address Books Podcast Facebook 2  
  • 3. Change  Your  Thinking!   !  78%  trust   recommendaLons   from  social  graph   !  90%  of  B2B  buyers   trust  peer  reviews     3  
  • 4. Goal   Social  Business  Strategy   16,000  _   Strategy   Tools   4   ©  Copyright  2009    Wendy  Soucie  ConsulLng  LLC  -­‐  All  Rights  Reserved  
  • 5. Network  Building  Process   Business   Profiles   Network   Contribute   ParLcipate   ApplicaLons   5  
  • 6. NCP  Model  -­‐  Networking   •  Network  size  does  maber       6   6
  • 7. •  What  is  the   content  of  value   you  have  to   share?   7    Contribu)on   7
  • 8.  ParLcipaLon   Feedback  or  consump)on  is  MOST  important.     –  Reac)on   –  Ac)on   –  Evangelism   8   8
  • 9. How  does  the  LinkedIN  network  work   Because  120M   business   professionals  are   here   group 9   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 10. Business  Networking  -­‐  LinkedIn   10   © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 11. Strategy  -­‐  Branding   !  Personal   !  Company   Establish prominence for yourself because it makes you a little more valuable. - Scott Monty, Ford Motor Company ©  Copyright  2009    Wendy  Soucie  ConsulLng  LLC  -­‐  All  Rights  Reserved  
  • 12. Possible  goals  and  objecLves   !   Extend  geographic  reach   !   Make  referrals  easier   !   Lead  generaLon   !      Product  development   !      Humanize  your  business   !    Manage  online  reputaLon   !      Discover  inside  connecLons       Strictly  for  business     ©  Copyright  2009    Wendy  Soucie  ConsulLng  LLC  -­‐  All  Rights  Reserved   12  
  • 13. Building the right profile 13   13
  • 14. Consider how you might look to others 14   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 15. Your  LinkedIn   Profile   ©  Copyright  2003-­‐2009  –  Wendy  Soucie  ConsulLng  LLC    -­‐  All  Rights  Reserved   15  
  • 16. Settings 16   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 17. 17   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 18. 18   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 19. Profile  must  have s  for  100%   •  Public  View   •  Headline   •  Photo   •  Summary   •  SpecialLes   •  RecommendaLons   Personal Branding 19   Company Branding © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 20. #1  Photo  Consistency  Important   ! The  profile  is  more  than  your  picture  and     name   !  The  profiles  need  to  evolve  over  Lme   !  Time  is  of  essence     20   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 21. #2  Enhancing/Building  Profiles   Research  first     Tools •  Thesaurus •  Keywords/Phrases   •  Google Keyword Tool •  Relevance   •  LinkedIn Advanced Search 21  
  • 22. Advanced  Search   22   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 23. #3  Your  Profile  Text   ! Use  MicrosoW  Word  to  write  and  store  it       !    Export  your  LinkedIn  profile  as  a  back  up   each  month  or  week     !    Export  your  LinkedIn  connecLons  weekly   Pay particular attention to saving headline 23   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 24. Profile  Edit     24   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 25. #4  Header/Headline   •  Your  sound   bite     25   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 26. Header/Headline     Headshot/ white background •  Your  Sound  bite     26   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 27. 27   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 28. #5  Public  Profile  -­‐  Custom  URL   •  Make  yourself   easy  to  find   Create a Personalized Public Profile URL http://www.linkedin.com/in/ kevinhickman 28   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 29. #  5  Public  Profile       29  
  • 30. #6  Summary   and  Special)es     •  Most  important   –  What  makes  you   special?     •  Keyword  focused   –  List  keywords  using   commas  and/or  bullets     30   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 31. #7  Addi)onal  Informa)on   Websites Interests 31   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 32. #7  Addi)onal  Informa)on   Groups and Associations 32   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 33. #8  Recommenda)ons   33   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 34. 34  
  • 35. #8  Recommenda)ons   •  3 recommendations •  1 recommendation x 3 jobs •  Only recommender can write/edit •  Create unique roles 35   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 36. #Extra  Tip  -­‐  Contact  Se`ngs   Instruct others on When/If/ How it s OK to contact you Select Options 36   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 37. Contact  Se`ngs   •  Brea  Caine     •  President,  Citrix  Online     •  LocaLon  Santa  Barbara,  California  Area   Industry  Computer  So_ware   When contacting me, please provide detailed context for your contact. 
 - I only accept contacts from people that I have met/ know or via referral from a trusted connection of mine. 
 - I do not accept cold contact connections so please don't make them. 37   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 38. Call me 608-225-1985, email wsoucie@wendysoucie.com All social links at http://www.xeesm.com/wendysoucie I am interested in connecting. Help me out - Please let me know what you do and why you might see value in connecting with me, even where we might have met in person. This will help me take action more proactively versus generic invites. Thanks! 38   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 39. Visibility   ! Status  Updates     !  Q  &  A   !  ApplicaLons   39   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 40. Reality  Check   •  Status  update   40   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 41. Status  /Network  Update     •  Update  once/ day   •  Answer   quesLons     •  Make  a  change   41   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 42. LinkedIn Q & A 42   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 43. 43  
  • 44. Ready for more? 44  
  • 45. Applica)ons   •  Event     –  What  are  you  doing   •  TripIt     –  Where  are  you  going   •  Blog     –  Are  you  blogging?   •  Slideshare   –  PresentaLons  and  PDFs   45   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 46. Applica)ons   •  Use  brochure,  arLcle,  video   •  Clean  up     – Copyrights   – Images     – AbribuLon   46   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 48. 48  
  • 49. 49  
  • 53. LinkedIn Groups 53   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 54. •  919,566  Groups  already   LinkedIn  Groups   (5/2011  -­‐  English)   •  Create/Manage  up  to  10   Groups   •  JOIN  up  to  50  Groups     •  General  and/or  Geographic   Groups   54  
  • 55. Which  Groups  to  join?   •  Find   professionals   •  Find  trade   associa)ons   •  Find  your  peers     •  Find  your   customers   Join 25-40 groups, pick top 5 in size 55  
  • 56. Group  Tips   •  TIP  –  Invite  the  Group  Owner/Manager  to   Connect!   •  Watch  discussion  and  review  members   •  Begin  to  converse  with  others  in  the  group   •  Invite  key  members  or  everyone   •  If  not  ac)ve  –  move  on   56  
  • 57. 57  
  • 58. Social  Networking  Model   ! Applying a model   !  Network ! Contribute   Social Media Academy NCP Model ! Participation   You want others to participate in YOUR contribution. You want BUZZ © Copyright 2010 - Wendy Soucie 58   Consulting - All Rights Reserved
  • 59. Homework   •  Send  a  customized  invite  to  wsoucie@wendysoucie.com   •  Complete  your  profile  to  100%   •  Request  a  recommendaLon  (Colleague,  client,  supervisor)   •  Add  a  work  and  personal  email  to  LinkedIn   •  Give  a  recommendaLon  –  start  with  Wendy  Soucie  as   speaker/trainer   •  Join  at  least  one  group     •  Add  the  LinkedIn  signature  /  or  manually    add  your  profile   link  to  your  email  signature   59   © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
  • 60. Your Questions? Contact  Wendy  Soucie   Engage  with  your  customers.   Enter  the  conversaLon.     Engage  with  me.     Wendy  Soucie  ConsulLng,  LLC     Social  Media  for  Business     608-­‐225-­‐1985     Social  web  links:   hbp://xeesm.com/wendysoucie     wsoucie@wendysoucie.com   Presenta;on  avail  on   h?p://www.slideshare.net/wsoucie   ©  Copyright  2009    Wendy  Soucie  ConsulLng  LLC  -­‐  All  Rights  Reserved   60   s  
  • 61. Partnerships  |  Strategic  Alliances  |  Joint  Venture   •  Wendy  Soucie  ConsulLng     •  Social  Business  ConsulLng  Group  (Sobizco)     •  End  Result  MarkeLng   •  Nurture  markeLng  and  research   •  Social  Media  Academy     •  CerLfied  Social  Media  Consultant   •  Founding  Member,  Alumni,  Faculty   •  Black  Diamond  Consultant   •  Xeesm  –  Social  CRM     •  Business  Partner  –  Wisconsin   •  IA  CerLfied  LinkedIn  and  Social  Media  Trainer   •  Images  from  IstockPhoto.com  &  WSC   61