General presentation on social media in an overview format given to Sales and Marketing Executives Madison

1. Social Media Marketing
How to Effectively Leverage for Company &
Personal Brand and Business Development
By Wendy Soucie
Wendy Soucie Consulting LLC

2. Its not about the tools…
 Decide the
business goals
first & then pick
the right tool(s)
One tool is not
enough
One profile is
not enough

3. Gianormous* Change
 3000 BC
Society evolved
 Industrial Revolution
Changed face of earth more than past 50,000
yrs before
 Social Economy
Social shift faster than even 10 years ago
* found on urbandictionary.com (web 2.0)

4. Gianormous Growth
 30% of the 1 billion Internet users are part of the
social network (2008)
 Grew with
 Zero advertising
 Zero sales
 Zero cold calls
 In five years
 300+ Million users
Business adoption of social media,

5. Projected growth of social media
spend over the next five years
Business Week: “Social Media Will Change Your
Business” / Forrester: “Web 2.0 Market To Reach
$4.6 Billion By 2013″

6. What is to be gained?
 Historically most privileged people are those with
connections
 60s – 50
 80s – 300
 2005 – 500 on Linkedin
 – 1000 across all

7. Why is network size important?
 Network - size matters, you must grow
 Contribute – thru questions, blog posts,
events, knowledge share
 Participation – thru feedback, comments,
views, downloads,
bookmarking or other consumption
You can begin to measure ROI
and social capital value

8. LinkedIn Example

9. How can social media networks
help business?
 Save time and money
 Reduce travel
 Do research
 Target groups
 Create buzz
 Widen reach
 Build communities
 Drive traffic to website
 Provide referrals
 Generate leads
 Reconnect with past clients, co-
workers, friends
 Find new markets

10. How can social media networks
help your personal brand?
 Build professional network
 Research companies
 Create buzz
 Widen geographic reach
 Provide referrals
 Generate leads
 Reconnect -past clients, co-workers, friends
 Gain trust and credibility
 Promote yourself
 Find new jobs!

11. Who is using what online
resource?
www.wikinomics.com – Inc. 500
Research

12. Who are the social networks?

13. What are Social Media Networks
 Forums and online communities (Sun Micro, Dell, Blue Shirt
Nation, at15)
 News Opportunity – EzineArticle, Article 99, Sales Gravy
 Blogs (Technorati, Blogger, WordFrame)
 Reputation and Identity (Slide, FaceBook, MySpace, LinkedIn,
Plaxo)
 Multi Media Sharing (YouTube, Flickr, SlideShare )
 Social Bookmarking – Delicious
 News aggregator – Digg
 RSS Readers (Google, FeedBurner)
 Microblogging – (Twitter, Plurk)
13

14. Top four?

15. Who will survive?
% Growth:year over year
Reunion.com
57% Twitter.com
Multiply 343%
Bebo 59%
86%
MyYearbook Twitter.com
115% Tagged.com
Facebook Ning
116%
LinkedIn
Last.fm
Facebook
Last.fm MyYearbook
121%
Bebo
Multiply
Reunion.com
Tagged.com
330%
LinkedIn Ning
193% 251%

16. How do you start?
 Determine the business goal
 Assess where your customers are
 Listen and learn from your market
 Understand their challenges
 Assess issues and needs
 Solve a problem
 Know and define your objectives.
 Develop a strategy
 Build a plan
 Select the tools
 Commit resources and time
 Train the resources, provide guidance
 Define and measure results

17. Establishing a Profile on the
Internet
 The profile is more than your picture and name
 The profiles need to evolve over time with your
network
 Time is of essence – because you can’t establish a
profile when you need it.
 Consistency of image when you get started
 Link back to all associations, companies, blogs
 Consistency of profile name
 Claim profile in all places (www.knowem.com)
 Be complete

18. Example Profile Names

19. Twitter Profile

20. Twitter Profile

21. LinkedIn

22. LinkedIn

23. FaceBook

24. FaceBook

25. Which Social Networks Are Best
For Business?
Depends on your
business -
get your assessment
done first and see
where you clients are.

26. Tips for New Opportunities
 Join LinkedIn
 Get recommendations
 Start Blog
 Push links to local social networks
 Connect with companies
 Find employees of companies you are interested in
 Connect with alumni
 Create and join groups - contribute
 Clean up online image
 Consistency, content, image

27. The Old Ways of Selling and
Marketing are dying out
Customers aren’t listening anymore!

28. Last Thoughts:
Social media works when people
communicate and connect on multiple
levels across similar interests.
Post on a 3 to 1 ratio of personal to
business.

29. Q&A
Contact info:
Social Media . Marketing Strategy .
Business Development
 Wendy Soucie
 www.wendysoucie.com
 wsoucie@wendysoucie.com
 608-225-1985
 www.linkedin.com/in/wendysoucie
 www.twitter.com/wendysoucie
 www.facebook.com/wendy.soucie