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Social Media Academy
Social Media Masters Class



                                                                                                                                                                    (650) 384 0057
Certified Social Media Strategist
                                                          A methodical approach             Social Media Masters Class
                                                          to social media as a              A six-week online class for business managers and consultants
The most comprehensive social media education




                                                          cross-functional en-              (twice a week, two hours).
                                                          gagement model.
                                                                                            Why is it important
                                                          Attendees learn to apply and      Developing and executing a social media business strategy is a
                                                          use the leading social media                                                                                  Instructors
                                                                                            mission critical engagement for every company. Social media
                                                          methods, models and frame-        plays a strategic role in creating a better customer experience,
                                                          works to solve real-world prob-   increasing brand reputation, reducing product development mis-
                                                          lems.                             takes and improving customer support efficiency.
                                                          Students gain hands-on experi-
                                                                                            Core Program
                                                          ence with social media best
                                                                                            Attendees learn to engage strategically with customers, business
                                                          practices.
                                                                                            partners and influencers through social media. It is a methodical
                                                          Methods include:                  approach from start to finish (see methods on the left hand side).
                                                          - Social Media Audits             The course covers situation assessment, strategy development,
                                                          - Strategy Frameworks             tools and network selection, presence development, customer
                                                          - Organization Development        engagement, influencer identification, social media monitoring,
                                                          - Social Media Planning           plan development, online collaboration, strategy execution and
                                                          - ROI Calculations                reporting.
                                                          - Social Media Reporting
                                                          - Networking Models               Who Should Participate
                                                          - Time Management                 Business consultants with social media focus and business man-
                                                          - Customer Engagement             agers who are responsible for sales (direct or indirect), marketing
                                                          - Presence Development            or other customer facing responsibilities.
                                                          - Online Collaboration
                                                          - Social Media Management.
                                                                                            How it works
                                                                                            Instructor lead online classes held twice a week for six weeks.
                                                          Tuition: $ 2,950                  Between sessions, attendees work on group exercises to gain
                                                More details about each method can be       “real life” hands on experience. There are tests during the class
                                                found on our website.                       and a final exam at the end. Attendees must pass the tests to
                                                                                            receive the certification.

An all online class The Masters Class (and all other Social Media Academy classes) are provided online. Not only does this enable you to
take the class from anywhere; but, more importantly you get to experience the power of online business collaboration from day one!


                                                                                     http://SocialMedia-Academy.com                                           Social Media Academy
                                                                                                                                                                        Palo Alto, CA
                                                                                     Next class starts Oct.12                                            http://xeesm.com/SMACAD
                                                                                                                                                                   +1 (650) 384 0057

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Social Media Academy Masters Class Flyer 2010

  • 1. Social Media Academy Social Media Masters Class (650) 384 0057 Certified Social Media Strategist A methodical approach Social Media Masters Class to social media as a A six-week online class for business managers and consultants The most comprehensive social media education cross-functional en- (twice a week, two hours). gagement model. Why is it important Attendees learn to apply and Developing and executing a social media business strategy is a use the leading social media Instructors mission critical engagement for every company. Social media methods, models and frame- plays a strategic role in creating a better customer experience, works to solve real-world prob- increasing brand reputation, reducing product development mis- lems. takes and improving customer support efficiency. Students gain hands-on experi- Core Program ence with social media best Attendees learn to engage strategically with customers, business practices. partners and influencers through social media. It is a methodical Methods include: approach from start to finish (see methods on the left hand side). - Social Media Audits The course covers situation assessment, strategy development, - Strategy Frameworks tools and network selection, presence development, customer - Organization Development engagement, influencer identification, social media monitoring, - Social Media Planning plan development, online collaboration, strategy execution and - ROI Calculations reporting. - Social Media Reporting - Networking Models Who Should Participate - Time Management Business consultants with social media focus and business man- - Customer Engagement agers who are responsible for sales (direct or indirect), marketing - Presence Development or other customer facing responsibilities. - Online Collaboration - Social Media Management. How it works Instructor lead online classes held twice a week for six weeks. Tuition: $ 2,950 Between sessions, attendees work on group exercises to gain More details about each method can be “real life” hands on experience. There are tests during the class found on our website. and a final exam at the end. Attendees must pass the tests to receive the certification. An all online class The Masters Class (and all other Social Media Academy classes) are provided online. Not only does this enable you to take the class from anywhere; but, more importantly you get to experience the power of online business collaboration from day one! http://SocialMedia-Academy.com Social Media Academy Palo Alto, CA Next class starts Oct.12 http://xeesm.com/SMACAD +1 (650) 384 0057