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Twitter for Business 201 | Strategy, PR and Competitive Intelligence

                                    March 16, 2010 7:30 am – 11:30 am
Are you ready to use Twitter for more productive, lead generation,
customer service, and public relations activities?  

Twitter is about connecting to people with similar interests, and can be
used for business or personal reasons, including networking, public           Twitter for Business 201  
relations, competitive intelligence, learning information, getting
business, finding a job, etc.
                                                                             Strategy, PR, Competitive Intelligence 

Register Today - Space is Limited – March 16, 2010, Madison WI             Wendy Soucie | Marivic Valencia | Brian Hutchinson
                                                                                                 March 16, 2010
                                                                                        http://twitter201.eventbrite.com
http://twitter201.eventbrite.com

This live public workshop will cover more advanced information about                      © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved



Twitter as well as Twitter success stories. This is a workshop with WIFI available so attendees are encouraged to bring
laptops.

Who should attend: This workshop is for those individuals who are beyond the sign up phase and are ready to get into more
targeted use of this social media tool as a tactical channel for a specific business goal.

Presenters:

1. Wendy Soucie, Principal, Wendy Soucie Consulting @wendysoucie, @WIsocialmedia,
2. Marivic Valencia, Owner, Valencia PR @techpr
3. Brian Hutchinson, Supply Management Analyst, University of Wisconsin System @wisconomy
 Co-Contributor - Twitter Marketing: An Hour a Day by Hollis Thomases (Marivic Valencia was a researcher and
contributor to the book)

The interactive workshop will include a copy of the book Twitter Marketing: An Hour a Day and the following:

Strategy:

     Develop a successful Twitter strategy
     Manage your time on Twitter – How not to let it be a time waster
     Establish goals and get corporate buy-in
     Get your Brand on Twitter
     Thought leader strategies -Educate your stakeholders about issues that matter to your organization
     Monitor measure and evaluate your Twitter efforts

Talking
    Press, public relations and promotions on Twitter
    Syndicate your tweets outside of Twitter
    Sell your products and services on this platform – without really “selling”
    Build relationships with the media

Listening
     Competitive Intelligence on Twitter – tools and techniques
     Use Twitter as a listening tool and learn how and when to respond to tweets
     Monitor what’s being said about you and your industry
     Use Twitter as a research tool for developing new products and services
     Understand where to listen and what to listen for based on Forrester's Social Technographics®

              Register at http://twitter201.eventbrite.com $99 registration
         Includes copy of Twitter Marketing: An Hour A Day by Hollis Thomases

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Twitter For Business 201 | Strategy, Public Relations, Competitive Intelligence Preview

  • 1. Twitter for Business 201 | Strategy, PR and Competitive Intelligence March 16, 2010 7:30 am – 11:30 am Are you ready to use Twitter for more productive, lead generation, customer service, and public relations activities?   Twitter is about connecting to people with similar interests, and can be used for business or personal reasons, including networking, public Twitter for Business 201   relations, competitive intelligence, learning information, getting business, finding a job, etc. Strategy, PR, Competitive Intelligence  Register Today - Space is Limited – March 16, 2010, Madison WI Wendy Soucie | Marivic Valencia | Brian Hutchinson March 16, 2010 http://twitter201.eventbrite.com http://twitter201.eventbrite.com This live public workshop will cover more advanced information about © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved Twitter as well as Twitter success stories. This is a workshop with WIFI available so attendees are encouraged to bring laptops. Who should attend: This workshop is for those individuals who are beyond the sign up phase and are ready to get into more targeted use of this social media tool as a tactical channel for a specific business goal. Presenters: 1. Wendy Soucie, Principal, Wendy Soucie Consulting @wendysoucie, @WIsocialmedia, 2. Marivic Valencia, Owner, Valencia PR @techpr 3. Brian Hutchinson, Supply Management Analyst, University of Wisconsin System @wisconomy Co-Contributor - Twitter Marketing: An Hour a Day by Hollis Thomases (Marivic Valencia was a researcher and contributor to the book) The interactive workshop will include a copy of the book Twitter Marketing: An Hour a Day and the following: Strategy:  Develop a successful Twitter strategy  Manage your time on Twitter – How not to let it be a time waster  Establish goals and get corporate buy-in  Get your Brand on Twitter  Thought leader strategies -Educate your stakeholders about issues that matter to your organization  Monitor measure and evaluate your Twitter efforts Talking  Press, public relations and promotions on Twitter  Syndicate your tweets outside of Twitter  Sell your products and services on this platform – without really “selling”  Build relationships with the media Listening  Competitive Intelligence on Twitter – tools and techniques  Use Twitter as a listening tool and learn how and when to respond to tweets  Monitor what’s being said about you and your industry  Use Twitter as a research tool for developing new products and services  Understand where to listen and what to listen for based on Forrester's Social Technographics® Register at http://twitter201.eventbrite.com $99 registration Includes copy of Twitter Marketing: An Hour A Day by Hollis Thomases