18. A brand’s social media strategy
"If I tell my Facebook friends about your
brand, it’s not because I like your brand,
but rather because I like my friends.“
Mike Arauz
• Via Bilal Jaffery, an IBM Marketing
Manager
23. Social Media Policy
• Create at least 2 policies
– Employee boundaries and limits
– Operational - based on job role
• Determine opportunities to leverage
employees as ambassadors and
provide guidance for them.
• Support your employees and let them
know your corporate boundaries.
• Provide the right info, to the right
people ,at the right time.
• Provide hyperlinks in all policies to all
relevant documents and relevant
contacts.
http://www.socialmedia-academy.com/blog/index.php/resources/social-media-guide-lines/
http://www.itbusinessedge.com/cm/docs/DOC-1257
Analysis of Social Media Policies: Lessons and Best Practices Chris Boudreaux
25. What’s the ROI on social media?
“What’s the ROI for putting on your pants
every morning? But it’s still important to
you business.”
Scott Monty, Digital Communications Manager, Ford
26. What does success look like?
Reach Engagement and Influence
• Traffic – visitors and views
•Sentiment – reviews and comments
• Interaction – volume of •Brand affinity – sharing and
comments evangelism
• Trust – Incoming links •Search Marketing - # of calls using
trackable phone #’s
•Commenter authority and influence
Action and insight •Time spent
•Retention – connections, clients, etc
• Sales - conversion •Favorites, Friends, Fans,
• New business Connections
• Customer engagement •Viral forwards
satisfaction and loyalty – sharing, •Downloads
evangelism
• Marketing efficiency
Source: Econsultancy – Chris Lake, Tactica and Digital Resource Group, Measuring the influence of social media
34. Profile Tips
• Image – brand you
• Look and feel – Website,
Twitter, Facebook etc. show
your brand.
• Link back to key sites – website,
blog, social media link
• Profile name – customize
(consider where appropriate
personal and Brand profile
• Claim profile in all places –
www.knowem.com or
www.checkname.com
• Be complete
Photo credit Amy Lynn Schereck