This is a presentation I made as part of a project for one of my communication sources at FSU. It talks about the diffusion of innovation theory and why the smartwatch will take off with the Qualcomm Toq

1. The Next Big Thing
Presented by Will Winsemann
December 1st 2013

2. The Smartwatch
 A smartwatch is used for
more than telling time
 It’s like a computer you wear
on your wrist
 For a long time,
smartwatches were
associated with science
fiction characters
 The earliest smartwatches
could only perform the most
basic functions
 Calculations, Translations,
Games. etc…

3. Smartwatches Today
 In addition to telling time, today’s smartwatches can
manage phone calls, text messages, emails, and a
multitude of other applications
 Several companies such as Sony and Samsung have
released their own versions of smartwatches.
 The Samsung Gear was announced in September of 2013
and has introduced the smartwatch into the
mainstream.

4. Smartwatches Today
 When the Gear came out, it was received with general
disappointment with respect to it’s battery life, screen
visibility and functionality when it comes to managing
apps.
 By contrast, another smartwatch – The Toq by
Qualcomm – was named one of Popular Science’s Best of
What’s New 2013
 Announced on September 3rd 2013, The Qualcomm Toq is
sure to be the innovation that gets people excited about
the smartwatch.

5. The Qualcomm Toq Smartwatch

The Toq is one of the most innovative
smartwatches on the market

It has the longest lasting battery life of all
smartwatches currently available

It is compatible with all android devices
and connects wirelessly via Bluetooth

It uses Mirasol display technology for
increased screen visibility

It provides a color and touch screen
experience

The Toq is the only smartwatch that uses
“drop and go” wireless charging
technology

There is also the option of a wireless
headset to go with the Toq

6. Why the Qualcomm Toq?
 The Qualcomm Toq is ahead of the game when it comes
to smartwatches
 It solves problems concerning screen visibility and
length of battery life.
 It offers superior functionality to other smartwatches
with respect to application management
 It is leading the way toward truly wireless
communication technology

7. Why Smartwatches?
 Have you ever lost your cellphone? Or had it stolen?
 For some, this can be a damaging experience, both
socially and financially.
 Smartwatch technology came about from a desire for
greater security and convenience.
 The Qualcomm Toq uses the latest in technology to take
the smartwatch to the next level

8. Relative Advantage
 In the future, the smartwatch will be heavily integrated
into mobile communication because it offers an
advantage over smartphones.
 More Convenient:
 Allows users to tell time and manage apps quickly and
discreetly
 Higher security:
 Attached to wrist for loss prevention

9. Conclusion
 It is my prediction that the idea of the smartwatch will
soon become more mainstream and the Qualcomm Toq
will take off because of the relative advantage it offers
over other smartwatches
 How will the need for security and convenience effect
the development of communication technology?