Taglines Definition

1. Taglines are probably the second
most noticeable element of a
business identity. With just a few
words, a tagline must be
understandable, summarize the
product or service offering, build
trust, or incite to buy.

2. BMW The ultimate driving
machine
Budweiser The king of beers
Burger King It just tastes
better

3. news
Coca-Cola Coca-Cola refreshes
you best
Coca-Cola The pause that
refreshes
Coca-Cola Have a coke and
smile

4. DHL We move the world
DHL Yellow. The new Brown
DHL Competition. Bad for them.
Great for you
Disneyland The happiest place
on earth
Dunkin Donuts Time to make the
doughnuts

5. Electrolux Nothing sucks like an
Electrolux
Energizer Batteries It keeps going,
and going, and going
FedEx Relax, it’s FedEx
FedEx The world on time

6. Nike Just do it
Nokia Connecting people
Pepsi The choice of a new
generation

7. What is a company tagline?
A company tagline is simply a brief phrase
that is closely allied with a company name
or brand.
It can appear in a range of media, typically
including websites, stationery, printed
marketing collateral, TV advertisements and
so on. Often, the tagline appears in close
proximity with the company name and/or
logo; in some cases it is ‘locked up’ with the
logo so that graphic and phrase form a
single visual unit.

8. Businesses use many methods of
promotion, including business card printing
and distribution, flyers and posters. Printing
services for flyers can be very inexpensive
– but the flyers must be designed
professionally for them to be effective.
Some characteristics of effective flyers are:
•Simple design and language
•Good use of white space
•Appropriate printing
•Inclusion of relevant details
•Correct spelling and grammar

9. 1# A Simply Designed Flyer is More Effective
A flyer can be distributed on street corners and
shop counters. It is a product with limited space
that holds a brief advertising message. Due to
these limitations, the message must be concise
and relevant. A flyer is designed to be scanned
quickly by the customer.
The layout of the flyer should be simple. The ‘z’
pattern is the most common design. This refers to
the way a person reads a page, starting from the
top left hand corner and finishing at the bottom
right. The most important information should
therefore be at the beginning of the flyer, towards
the top left-hand side.

10. 2# Use of White Space is Important
White space between the areas of text is important
on a flyer. As there is limited room on the flyer, it is
vital that the design draws the reader’s eyes
towards the most relevant information. The efficient
use of white space will do this.
A flyer with too much text is difficult to read, but a
flyer with effective use of white space will convey a
simple, easily read message with impact.

11. 3.# Use of an Appropriate Font
As with business card printing, clarity and
legibility is important for flyers. Use serif
fonts, because they make reading easier.
Sans serif font distracts the reader from the
message. This is a disadvantage for a flyer.
The size of font is also important. Bigger and
bolder fonts attract more attention. Smaller
fonts have less impact. Important information
should be printed in bigger and bolder fonts.

12. ..4# Include Relevant Details
Including name and contact details is a must
for a business flyer. There is no point
distributing a well-made flyer if the customer
cannot contact the business. The key details
of email address, phone number and
physical address should always be included.

13. .5..# Correct Spelling and Grammar
A flyer should have an immediate and
positive impact on a consumer. A flyer that
has spelling errors or bad grammar will be
ineffective. The mistakes will confuse the
message of the flyer and will also convey an
impression of unprofessionalism. These are
not associations that a business wants or
needs.
A good flyer depends on professional flyer
printing and effective design. Knowledge of
simple design concepts and their effect on
consumers will ensure a productive flyer.

14. A5 leaflet design
A5 leaflet for a business-to-business publisher
Emap promoting their offering for the healthcare
sector. The leaflet was designed in line with
corporate branding. Coloured headings break the
text and make it easier to read. Images used
present publisher's portfolio and make the leaflet
appealing to the customer.

15. Tri-fold leaflet design
Double-sided tri-fold leaflet for a sport medicine
services company. Use of colours reflects the
company's branding. The images used reflect
friendly and professional approach to their
customers.

16. Tri-fold leaflet design
Double-sided tri-fold leaflet for a car servicing
company. Use of colours reflects the company's
branding. The objective of the leaflet was to
promote company's services in the new area and
to encourage new customers enquiries.

17. Corporate flyer design
Double-sided tri-fold flyer for a financial services
company. This tri-fold leaflet promotes the
company's services. Colour scheme used reflects
corporate character of the business, and is in line
with corporate identity.

18. Take-away menu design
A5 double-sided menu design for a fast-food
restaurant. The objective was to
promote special offers and encourage
orders.

19. A5 flyer design
A5 double-sided flyer design for a local IT services
company. The objective was to promote company’s
services in a new area and generate direct response from
new customers.

20. Leaflet design for medical centre
A5 double-sided leaflet for a medical centre. The
leaflet promotes the company's services with the
main focus on company’s main asset –
professional and qualified people behind it. Colour
scheme used is in line with the company’s
branding.

21. Flyer design for small business
A5 double-sided leaflet design for an office water
coolers company. The leaflet design was to be
clear, corporate whilst emphasizing the quality
features of the product. The objective was to
attract other businesses to take up a 14-days
trial or place a direct order.

22. Flyer design for small company
Double-sided flyer for a new local florist who wanted to
promote their offering in the neighborhood. The objective
was to show a variety of products on offer as well as
highlighting various occasions for which the company
caters.