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Plus de Kristof De Wulf (7)
Nice to meet you
- 2. 2InSites Consulting beliefs - © 2010
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It is time to re-invent
marketing.
Because power has shifted
to the consumer.
- 3. 3InSites Consulting beliefs - © 2010
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NEW MASS MEDIA AVAILABLE TO EVERY CONSUMER
TURNING WORD-OF-MOUTH INTO WORLD-OF-MOUTH
CONSUMERS TRUST EACH OTHER MOST
SHIFTING POWER FROM MARKETERS TO CONSUMERS
MAKING IT THEIR BRAND, NOT YOURS
SO INVOLVE THEM IN WHAT YOU ARE DOING
AND LEARN HOW TO LET GO
Power has shifted to the consumer.
Get used to it and understand how to lead instead of how to control.
- 4. 4InSites Consulting beliefs - © 2010
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Conversations and stories at the core of ‘new marketing’.
Embracing them in a smart way as the major source of business growth.
So what does it take to
… generate new consumer insights?
… build brand equity?
… drive adoption and diffusion of innovations?
… protect & grow customer loyalty?
- 5. 5InSites Consulting beliefs - © 2010
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Our belief is so strong that we wrote a book about it.
Seth Godin about our book: “This is the new conventional wisdom. Use it or lose!”
- 6. 6InSites Consulting beliefs - © 2010
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We know things are changing, but do not (know how to) act upon it.
Most marketers and companies are not ready for the marketing revolution.
- 7. 7InSites Consulting beliefs - © 2010
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Yet these companies believe in our vision.
And have helped us grow at 35% per year over the last 7 years.
Fast moving consumer goods & retail
AB InBev I Albert Heijn I A.S. Watson I Beiersdorf I C&A I Cadbury I Campbell Foods I
C1000 I Carlsberg I Carrefour I Chiquita I Coca-Cola I Colruyt I Danone I Delhaize I Diageo
I Dr Oetker I eBay I Ferrero I Gamma I Givaudan I Heineken I Heinz I Henkel I Kellogg’s I
Kraft I Lukoil I McDonald’s I Nestlé I PepsiCo I Philip Morris I P&G I Reckitt Benckiser I
Red Bull I Sara Lee I Schweppes I Tivall I Unilever I 3 Suisses
Healthcare
AstraZeneca I Baxter I Bristol-Myers Squibb I GSK I Intervet I Johnson & Johnson I Lilly I
Merck Serono I MSD I Pfizer I Schering I UCB I Wyeth
Media
Google I MTV Networks I Q-Music I RTL I SBS I Sony I Truvo I Vacature I VMM I VRT I
Yahoo!
Travel & leisure
Air France - KLM I ANWB I BMW I Bridgestone I CenterParcs I Daimler Chrysler I De Lijn I
DHL I Eurostar I Fedex I General Motors I Goodyear I LEGO I Mio Tech I Nearly New Car I
Novotel I Renault I Sky Team I Thomas Cook I Toyota I Transavia IVolkswagen AG I
Yamaha Motor Europe
Telco & technology
Belgacom I Mobistar I Nokia I Panasonic I Philips I Pioneer I Playstation I Skype I Sony I
Telenet I VMM I Vodafone I VRT
Financial services
ABN Amro I BNP Paribas Fortis I Citibank I Dexia I Electrabel I ING I MasterCard I PayPal I
Rabobank I US Bank
- 8. 8InSites Consulting beliefs - © 2010
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How we see marketing.
Consumer connections
driving conversations and,
ultimately, business.
- 9. 9InSites Consulting beliefs - © 2010
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Are you connected to today’s consumers?
2 out of 3 marketers are disconnected from their target group,
check out whether you are: www.insites-consulting.com/meetthejonesestest.
- 10. 10InSites Consulting beliefs - © 2010
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i• den• ti• fi• ca• tion
[ahy-den-tuh-fi-key-shuhn,]
noun
The convergence of brand's values
with that of the person, and the
degree to which the brand is regarded
as having personal relevance.
Typically represented by concentric
circles moving closer.
You Brand
And are consumers connected to your brand?
Consumers identifying with your brand are convinced it is worth
actively supporting and defending it.
- 11. 11InSites Consulting beliefs - © 2010
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Both are that important that we wrote a second book.
How to connect with future generations and why they identify with brands.
Coolness.
Realness.
Uniquenes.
Self-identification.
Happiness.
- 12. 12InSites Consulting beliefs - © 2010
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Leveraging
innovation
success
Increasing
customer
satisfaction & loyalty
Building
successful
brands & advertising
Connect
Connecting at the core, conversations driving success.
Is what you are doing conversation worthy?
- 13. 13InSites Consulting beliefs - © 2010
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Sensing
1. Observe
Insighting / ideating
2. Facilitate
Connecting
3. Join
Leveraging on conversations & stories.
First start listening. Then think about facilitating. Joining is the ultimate step.
- 14. 14InSites Consulting beliefs - © 2010
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We need to
take research forward.
Or deny that marketing will
never be the same again.
- 22. 22InSites Consulting beliefs - © 2010
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Started in 1997 as spin-off of Vlerick Management School.
We still keep tight relationships with academics all over the world.
- 23. 23InSites Consulting beliefs - © 2010
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104 passionate and slightly crazy people across 5 offices.
Openness, dedication, passion, and forward thinking are at our core.
- 24. 24InSites Consulting beliefs - © 2010
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Online focus, global reach, local consumer connections.
Because we believe this is the future of research.
- 25. 25InSites Consulting beliefs - © 2010
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Let’s talk.
Kristof De Wulf
Managing partner
kristof.dewulf@insites.eu
Tel. +32 9 269.15.03
Mobile +32 496 23.29.20
Ghent I Rotterdam I London I Geneva I Paris