Aston Martin Presentation from last year\'s DIGIDAY:TARGET CONFERENCE in NYC

1. DIGIDAY:TARGET CONFERENCE June 9, 2010, W Hotel NYC, NY Audience Targeting Increases Relevance of Digital Ad Campaigns Bill Ussery, Presenter Click here for this year’s event info:http://www.digidaytarget.com/

2. Americas Marketing 2010

4. Product Launch of 1st ever 4-door model

5. Relatively Low Brand Recognition in U.S. Market

6. Aggressive Sales Objectives for New Segment

9. Restricted to HHI $250K+ sites

10. Average HHI of $423K

11. Geo-targeted to dealer market

12. Re-Targeting Extension

13. Creates further awareness of model/brand/event among HNW target audience

14. Generated 311 leads over 3 months with audience reach and composition “verified” Exclusive Test Drive Offer

17. AutoMotto.com: 0.54% CTR

18. Aston Martin Life: 0.43% CTR

19. Sailing & Yachting

20. Sailing Magazine: 0.47% CTR

21. YachtWorld: 0.24% CTR

22. Tennis & Golf:

23. World Golf Tour: 0.38%

24. OOB.com: 0.19%Note: Sites that were compatible with High Impact Placements such as Video or Pushdown Units generated more efficient CPLs

25. Behavioral Tactical Findings Social Graph Targeting Re-targeting Extension Utilize Affluent Data Platform to identify & reach friends of qualified Aston Martin users with similar consumer behaviors Tracks consumer interest in Aston Martin via banner clicks & site visits Use Social Graph Data to identify 10 closest friends Use data to bring new ads to qualified audience Result: Increased efficiency, effectiveness & scale by 20% Result: Re-targeting technology generated most efficient CPLs; Lifted CTR & overall performance by 5 times In-banner registrations created significantly higher conversion rates

26. Targeted, Data-Driven Marketing PRE-Defined Audience (customer file) Landing Page /Site Traffic Audience Mobile In-Banner Video Display ads E-newsletters Pre-Roll Video messaging Email

28. Outperformed Target Cost-per-Lead by 84%

29. 33% Conversion Rate from Interested User to Highly Qualified Lead

30. Delivered 3.3 million impressions, exceeding contracted IMP by 278%

31. CTR= .15%