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eHealth Business Model
    for chronic diseases – experience from Lodzkie Region

Marcin Zawisza, Marshal’s Office of the Lodzkie Region

                                                            1
Agenda

 Assumptions
 Definition
 Methodology
 Examples
 Model
 Conclusions


                2
Assumptions




              3
Assumptions




              4
Assumptions




              5
Assumptions




              6
Definition
             A business model describes
             the rationale of how
             an organization creates, delivers,
             and captures value (economic,
             social, cultural, or other forms of
             value). The process of business
             model construction is part
             of business strategy.
             In theory and practice the term business model
             is used for a broad range of informal and formal
             descriptions to represent core aspects of
             a business, including purpose, offerings,
             strategies, infrastructure, organizational
             structures, trading practices, and operational
             processes and policies.
             http://en.wikipedia.org/wiki/Business_model
                                                            7
Methodology




    http://alexosterwalder.com/index.html

                                            8
Methodology




 http://www.amazon.com/Business-Model-Generation-Visionaries-
 Challengers/dp/0470876417/ref=sr_1_1?ie=UTF8&qid=1361912790&sr=8-
 1&keywords=business+model+generation


                                                                     9
Methodology




              10
Methodology




What core value do you deliver to the
customer?
Which customer needs are you satisfying?


                                           11
Methodology




Which classes are you creating values for?
Who is your most important customer?


                                             12
Methodology




Through which channels that your customers
want to be reached?
Which channels work best? How much do they
cost? How can they be integrated into your
and your customers’ routines?
                                         13
Methodology




What relationship that the target customer
expects you to establish?
How can you integrate that into your business
in terms of cost and format?

                                             14
Methodology




What key activities does your value proposition
require?
What activities are important the most in
distribution channels, customer relationships,
revenue stream…?
                                             15
Methodology




What key resources does your value
proposition require?
What resources are important the most in
distribution channels, customer relationships,
revenue stream…?
                                             16
Methodology




Who are your key partners/suppliers?
What are the motivations for the partnerships?


                                            17
Methodology




What are the most cost in your business?
Which key resources/ activities are most
expensive?


                                           18
Methodology




For what value are your customers willing to pay?
What and how do they recently pay? How would they
prefer to pay?
How much does every revenue stream contribute to
the overall revenues?

                                                    19
Methodology




              20
Examples




           21
Examples




           22
Examples




           23
Examples




           24
Examples




           25
Examples




           26
Examples




           27
Model
             eHealth BM (public perspective)
 Key Partners          Key Activities    Value Proposition     Customer               Customer
                                                              conference
                                                              Relationships           Segments
                       EU Contract
                                                E-health
   doctors                                      services
                                                             Doctor’s visits          Patients
                       procurement

   Medical                                 Better medical
                       Key Resources                            Channels              Patient’s
   NGO’s                                     treatment
                                                                                       family
                                                                   www
                           PMO
 Technology
  vendors                                   Saved time              mobile
                            EU Funds

                  Cost Structure                                    Revenue Streams

                                   Management         Saved money                       EBM
 Infrastructure
                     marketing                                          Medical
                                                                        quality




                                                                                           28
Model
            eHealth BM (vendor perspective)
  Key Partners         Key Activities      Value Proposition    Customer              Customer
                         Analysis                               Seminars
                                                               Relationships          Segments
    Medical
   specialists                                                  Meetings
                       Production                                                     Hospitals
                                            New software
                                                                     Webinars
    Medical
 organisations        Key Resources                                 Channels
                                                                                        GPs
                                                                  Public
                        Technical                              procurement
 Other Vendors            Team                                   contract
                                                                                       Regions

                 Cost Structure                                     Revenue Streams
                                  Implementatio
  Production                            n             New markets                     Goodwill
                                                                         Sales
                    Marketing




                                                                                           29
Model
                                         RSIM BM

                        EU Contract
  Decision makers                                               Workshops
                                              New
                                         infrastructure                                  Doctors
                        Procurement                                 Seminars
      Politics
                                              LAN
                                                                                          Patients


   Technology                                                       Logistic
                        Project Team     Ehealth services
    vendors                                                                               Hospital’s
                                                                                         management
                                         Information
                                                                      www
                                           security




                            Consulting                   Better            Saved money
     Infrastructure                                    management
                      Personel’s                                                         Innovation
                       wages                                         Telemedicine




                                                                                                      30
Model
                                       in4health BM

                     EU Contract                                      Articles
    Medical
   specialists                                                                                 Diabetes
                     Procurement
                                                                     Workshops
    Medical
                                         Selfmanagemtn
  Associations                                                                                 Family
                                         tool for diabetes


  Technology                                                              www
   vendors
                     Project Team
                                                                       Mobile
                                                                     Google Play
                                                                      App Store


                      Vendor’s
                      contracts                                                    Education
                                                        Better health
    Infrastructure                                     services for our
                                                           citizines
                           Marketing                                        Self-managemnt




                                                                                                          31
Conlussions
               BMC methodology is simple
                and practical
               BMC are based on science
                and innovations in business
                sectors
               BMC can be added new look
                to analysis for eHealth models
                and services
               BMC can completly change
                our thinking about chronic
                disease domain
               Time spent on BMC analyse
                can saved public money

                                         32
The End




   A Better Life for Chronic Patients
        www.richardproject.eu
                                        33

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M. zawisza e health business models for chronic conditions_ experiences_lodzkie region

  • 1. eHealth Business Model for chronic diseases – experience from Lodzkie Region Marcin Zawisza, Marshal’s Office of the Lodzkie Region 1
  • 2. Agenda  Assumptions  Definition  Methodology  Examples  Model  Conclusions 2
  • 7. Definition A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction is part of business strategy. In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. http://en.wikipedia.org/wiki/Business_model 7
  • 8. Methodology http://alexosterwalder.com/index.html 8
  • 11. Methodology What core value do you deliver to the customer? Which customer needs are you satisfying? 11
  • 12. Methodology Which classes are you creating values for? Who is your most important customer? 12
  • 13. Methodology Through which channels that your customers want to be reached? Which channels work best? How much do they cost? How can they be integrated into your and your customers’ routines? 13
  • 14. Methodology What relationship that the target customer expects you to establish? How can you integrate that into your business in terms of cost and format? 14
  • 15. Methodology What key activities does your value proposition require? What activities are important the most in distribution channels, customer relationships, revenue stream…? 15
  • 16. Methodology What key resources does your value proposition require? What resources are important the most in distribution channels, customer relationships, revenue stream…? 16
  • 17. Methodology Who are your key partners/suppliers? What are the motivations for the partnerships? 17
  • 18. Methodology What are the most cost in your business? Which key resources/ activities are most expensive? 18
  • 19. Methodology For what value are your customers willing to pay? What and how do they recently pay? How would they prefer to pay? How much does every revenue stream contribute to the overall revenues? 19
  • 21. Examples 21
  • 22. Examples 22
  • 23. Examples 23
  • 24. Examples 24
  • 25. Examples 25
  • 26. Examples 26
  • 27. Examples 27
  • 28. Model eHealth BM (public perspective) Key Partners Key Activities Value Proposition Customer Customer conference Relationships Segments EU Contract E-health doctors services Doctor’s visits Patients procurement Medical Better medical Key Resources Channels Patient’s NGO’s treatment family www PMO Technology vendors Saved time mobile EU Funds Cost Structure Revenue Streams Management Saved money EBM Infrastructure marketing Medical quality 28
  • 29. Model eHealth BM (vendor perspective) Key Partners Key Activities Value Proposition Customer Customer Analysis Seminars Relationships Segments Medical specialists Meetings Production Hospitals New software Webinars Medical organisations Key Resources Channels GPs Public Technical procurement Other Vendors Team contract Regions Cost Structure Revenue Streams Implementatio Production n New markets Goodwill Sales Marketing 29
  • 30. Model RSIM BM EU Contract Decision makers Workshops New infrastructure Doctors Procurement Seminars Politics LAN Patients Technology Logistic Project Team Ehealth services vendors Hospital’s management Information www security Consulting Better Saved money Infrastructure management Personel’s Innovation wages Telemedicine 30
  • 31. Model in4health BM EU Contract Articles Medical specialists Diabetes Procurement Workshops Medical Selfmanagemtn Associations Family tool for diabetes Technology www vendors Project Team Mobile Google Play App Store Vendor’s contracts Education Better health Infrastructure services for our citizines Marketing Self-managemnt 31
  • 32. Conlussions  BMC methodology is simple and practical  BMC are based on science and innovations in business sectors  BMC can be added new look to analysis for eHealth models and services  BMC can completly change our thinking about chronic disease domain  Time spent on BMC analyse can saved public money 32
  • 33. The End A Better Life for Chronic Patients www.richardproject.eu 33