1. DESIGN FUNDAMENTALS de Beaufort
FINAL PROJECT
Poster
This is your chance to put it all the pieces together!
Assignment:
Create an 11”x17” poster for a current music act, movie, political cause, or festival.
Using any media of your choice , or a combination (pen, paint, photo-collage, photoshop,
colored paper) create a poster of 11”x17” and mount on illustration board using adhesive . If your
image is digital, you must print out at least one copy.
Please utilize at least 3 of the following design principles :
Pattern
Repetition
Symmetrical/Asymmetrical Balance
Focal Point/Emphasis and Directional Lines
Exaggerated Scale/Proportion
Visual Contrast
Gestalt
Please utilize at least 3 of the following elements of design:
Line
Shape
Illusion of space
Illusion of motion
Gradation
Illusion of texture
Color
Your design must be well composed, visually striking, with a very tangible sense of UNITY. There will be
a balance between repetition (uniformity) and variety and the work will not be muddled or confusing. Your
subject must be represented in a clever way and the text must be legible. Remember that in good design,
sometimes less is more, and that the best way to communicate content is to find a striking image that
represents something essential about your subject. Do not be obvious, but neither should the work be
cryptic or incomprehensible.
Stay away from over complex color schemes (2-3 colors should be fine), highly complex photographic
images or rendering. Simple, bold, forceful and direct images and representational strategies work best.
We are not trying to paint the Sistine Chapel here, just make a poster with an immediate and clear

2. message. Please create a nice balance between positive and negative space, and do not over use text.
Your text should be readable and not swallowed by your design.
You must first create 3 drafts of your image representing 3 possible approaches to the design. The draft
images must be sketches with some color and not just some scribbled stick figures. Do not take too much
time on this, but you will only receive full credit if you demonstrate that you considered more than
one idea. Process is as important as the finished product.
Objectives:
Use of at least 3 design principles
Use of at least 3 visual elements.
Demonstration of process.
Successful integration of content and form.
Successful use of chosen media.
Demonstration of ability to create Unity in your work.
Grading Rubric:
CONCEPT (40 %) : The project makes use 3 design principles and visual elements. You have
created 3 rough drafts. Your work is unified, bold, and full of impact. There is a direct link between
your subject and the image(s) you have created.
PROFESSIONALISM (40 %): The project is orderly and well executed. Care and
consideration have been shown with respect to media and its handling. The work looks finished,
professional and transcends “student” quality.
ORIGINALITY (20 %) Is your design innovative and original, or simply rote copies of the
examples given? Does your work communicate in a fresh, exciting and creative way?
200 points total