Presentation dell - into the cloud with dell

Into the Cloud with Dell
David Meyer
Cloud and Hyperscale Solutions Architect | DCS Americas
Dell Social Networking and Community Professional
Dell, Inc.

People will
connect

3B
electronically
via mobile or
Internet
technology
by 2014

$20B $440B
Worldwide spending 2011 IT spending in emerging
on Cloud Services markets - an increase of 10.4%
by 2012 over 2010

2X By 2020, the

35 ZB
Digital Universe
will be 44 times
as big as it was
IDC estimates that the Digital in 2009
Universe will double every
2 Confidential 18 months Data Center Solutions

First a question…

Is Cloud Computing over hyped?

3 Confidential Data Center Solutions

Gartner agrees: Cloud Computing is

• At the “Peak of inflated expectations”
-- Gartner’s Hype Cycle for Emerging Technologies, 8/09

Source: http://www.gartner.com/it/page.jsp?id=1124212


Gartner agrees: Cloud Computing is

• At the “Peak of inflated expectations”
-- Gartner’s Hype Cycle for Emerging Technologies, 8/09

Also
• #1 Strategic
Technology for 2010
– Technologies You Can’t Afford
to Ignore, Gartner, 10/09

Source: http://www.gartner.com/it/page.jsp?id=1124212
Source: http://news.cnet.com/8301-30685_3-10378782-264.html


Google Trends: Cloud Computing


Google Trends: Cloud & Web 2.0


Google Trends: Cloud, Social Networking


Google Trends: Cloud, Virtualization


Cloud Computing:
Dell’s working definition and characteristics

A style of computing where dynamically
scalable and often virtualized resources
are provided as a service.

• “Unlimited” processing and storage
• Abstracted/pooled resources
• Elastic: scale up or down
• On demand, Self-service
• Highly automated
• Consumption-based billing


However you define it, we believe…

It’s about evolving IT to enable
greater responsiveness to business
needs while at the same time
driving greater efficiencies.


But why cloud now?

The key elements have matured:

• Virtualization
• SOA
• Broadband Networks
• Browser as a Platform
• Open Source Software
• Horizontal Scaling/“Fail in place computing”


How the Cloud can help
The State of Enterprise IT today

TODAY’S IT EFFICIENT
REALITY POSSIBILITIES

DRIVE UP
20% Strategic spending to
improve the organization

50%

80% DRIVE DOWN
operational and data
management costs
50%


How Is “Cloud Computing” Delivered?

Private Cloud Public Cloud
• Accessed by a single • Open to use by multiple
enterprise organizations
(On or Off-premise) • Location of data and
• Not a commercial offering resources “unknown”

Hybrid Cloud Model
• “Bursting” from Private to Public
• Split by tier


Cloud Simplified…

“IT is the hole in the floor where I pour a lot of money and
see very little return” ~CFO in Seat 1B


There has to be a better way of providing IT as a service

What the world’s largest told Dell


Learning from the Revolutionaries
Building out Hyperscale Cloud Environments

Hyper-
Software Data Scale
Resiliency & Center
Availability Solutions

PowerEdge
Core

Hardware
Single
Resiliency &
Machines
Availability
* Conceptual, not to scale

Broad Usage Customized



Hyper-
Software Data Scale
Resiliency & Center
Availability Solutions

PowerEdge
Core

Hardware
Single
Resiliency &
Machines
Availability

Broad Usage Specialized Customized


In three years DCS…

• Developed and Shipped 40+ Platforms
• Shipped in Excess of 600,000 Servers
• Powering 4 of top-5 Search Engines in World
• 3rd Largest x86 Server Company in U.S.1
• 4th Largest x86 Server Company in World2

Serving Fewer than 20 Customers…
1 Q1 CY 2010 IDC x86 Server Tracker
2 CY2010 IDC x86 Server Tracker



Hyper-
Software Scale
DCS
Resiliency &
Classic
Availability

PowerEdge
Core

Hardware
Single
Resiliency &
Machines
Availability

Broad Usage Specialized Customized


DCS Powers the Cloud
Dell has unrivaled experience delivering x86 hyperscale infrastructure

Dell DCS systems power 3
of the Top 5 US search
engines and the largest
providers in China

Dell XS-23: the most widely
deployed search engine server
in 2008

Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas

“Dell has emerged as a cutting-edge player in this market, a little more than one year after
creating a unit specifically tasked with developing customized products and services for
‘hyper-scale’ data center customers…That has left HP and IBM trying to catch up.” – CNN
Money


Four years and Counting…DCS Powers the Cloud
Four years of working with the largest and the fastest…

Build systems internally

Dell DCS systems power 3
of the Top 5 US search
engines and the largest
providers in China
Dell XS-23: the most widely
deployed search engine server
in 2008

Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas

Dell DCS Cloud systems also power twenty-
one out of the top twenty-five most trafficked
websites on the Internet today.


What do our customers say?


Nathan Milford – Operations Engineer at OutBrain.com
“SuperMicro, SGI, HP all have similar devices, but the thing they don’t have is DCS,
which is more or less independent of Dell and can be agile like a smaller vendor,
but with Dell’s backing and resources. They are in constant conversation
with their clients to improve the C-series products and, from what I hear, are very
responsive, doing things like using components that work best with a specific
Linux kernel or building one-off GPU-compute nodes for high-end clients.”

A little later…
“The main thing was the involvement of DCS. Since this article was posted they
have had two occasions to impress me with their flexibility compared to dealing
with standard Dell. In both occasions they have knocked my socks off :)

The big win is being able to keep my existing Dell reps (who are great folks) and
gain the resources and savvy of the DCS crew. Well worth the cost differential.”


“Dell is doing the most aggressive things possible to optimize for cloud
computing. We think Dell is perhaps the furthest along and we see them as a
thought leader.” - Jonathan Heiliger, Facebook's VP of Technical Operations

"R Systems uses approximately 30 percent less power than we projected for
such a powerful system. The cost benefits help us remain competitive in the
marketplace, and the energy efficiency has earned the system a ranking on the
Green 500 list."
— Brian Kucilc, vice president, Business Development, R Systems


PowerEdge C “CloudEdge” Overview


Hyperscale-Optimized PowerEdge C Series

2U SHARED 2U SHARED
1U 2S RACK 2U 2S RACK
INFRASTRUCTURE INFRASTRUCTURE
POWEREDGE C1100 POWEREDGE C2100

3U SHARED 3U SHARED
2U HIGH 3U PCIe EXPANSION
INFRASTRUCTURE INFRASTRUCTURE
PERFORMANCE CHASSIS
MICROSERVER MICROSERVER
POWEREDGE C6145 POWEREDGE C410X

Purpose-built for scale-out rack deployments, large homogenous cloud/cluster
application environments where density is required and the software stack provides
platform availability and resiliency

2 Data Center Solutions
8

PowerEdge C1100
Designed to meet the demands of the densest data center environments

HIGH MEMORY CLUSTER OPTIMIZED COMPUTE NODE

Great for: power and space sensitive customers requiring maximum memory flexibility

• 1U, 2S Intel 5500 chipset • 2 x 4 Gen II daughtercard slots
• Intel 5500/5600* CPUs • 8-Port LSI SAS mezzanine (6Gb*)
• 18 x DDR3 RDIMM • Dual Port 10GbE Intel 82599
• 4 x 3.5” or 10 x 2.5” HDD (SAS/SATA/SSD) • IPMI 2.0 management
• 6Gb SAS support* • iKVM, DCMI, PXE support
• 2 x GbE Intel 82576 (Kawela) • Single or redundant PSU
• 1 x 16 Gen II (full-height/half-length) • Intel Node Manager compliant


PowerEdge C2100
A data monster with the most drives and the most memory in a 2U

HIGH PERFORMANCE ANALYTICS AND CLOUD SERVER

Great for: Scale-out data center environments where memory and storage density matter
most: Hadoop, Map/Reduce, Web analytics, database

• 2U, 2S Intel 5500 chipset • 2 x4 Gen II daughtercard slots
(<100W processors) • 8-Port LSI 6Gb SAS
• Xeon 5500 series CPUs • Dual Port 10GbE Intel 82599
• Xeon 5600 series CPUs • IPMI 2.0 management
• 18 x DDR3 RDIMM • iKVM, DCMI, PXE support
• 12 x 3.5” + 2 internal 2.5” HDD • Single or redundant PSU
• 6Gb SAS support • Intel Node Manager compliant
• 2 x GbE Intel 82576 (Kawela)
• 2 x 8 Gen II (full-height/half-length)


PowerEdge C6100
Capacity, performance and flexibility in an eco-friendly package

CLOUD AND CLUSTER OPTIMIZED, SHARED INFRASTRUCTURE SERVER

Great for: Hyperscale-inspired building block for high-performance cluster computing
(HPCC), Web 2.0 environments and cloud builders where performance is key
• Up to 4 server nodes in 2U • 1 x 8 Gen II (custom mezzanine slot)
• 2S Intel 5520 chipset (<100W processors) • IPMI 2.0 management only
• Xeon 5500 series CPUs • iKVM, DCMI, PXE support
• Xeon 5600 series CPUs* • Hot-swap server nodes & HDD
• 12 x DDR3 RDIMM • Redundant 1100W power supplies
• 24 x 2.5” or 12 x 3.5” HDD • 470W and 750W options*
• 2 x GbE Intel 82576 Kawela • Intel Node Manager compliant
• 1 x 16 Gen II (low-profile/half-length)


PowerEdge C6105
Capacity, power efficiency and flexibility in an eco-friendly package

COST AND POWER EFFICIENT, SHARED INFRASTRUCTURE SERVER

Great for: Hyperscale-inspired building block for high-performance cluster computing
(HPCC), Web 2.0 environments and cloud builders where cost and power efficiency are key
• Up to 4 server nodes in 2U • 1 x16 GenII (low-profile/half-length)
• 2S AMD C32 (Std./HE/EE) series CPUs • 1 x8 Gen II (custom mezzanine slot)
(35-95W processors) • IPMI 2.0 management
• AMD 5670 chipset • iKVM, DCMI, PXE support
• 12 x DDR3 RDIMMs • Hot-swap server nodes & HDD
• 24 x 2.5” or 12 x 3.5” HDD • Redundant 1100W power supplies std.
• 2 x GbE Intel 82576 Kawela • 470W and 750W options


PowerEdge C6145 - 96 Cores 2u
High performance cluster compute, massive IO expansion, and very large memory capable
dense server in a flexible shared infrastructure chassis.

Form Factor 2U Chassis
2 Independent Servers
Architecture 4S AMD G34 12C/8C Server
Dual 5690/5670 Chipsets
Memory 32 DDR3 DIMM Slots
2 DIMM’s per Channel, Max 512GB
1333MHz/1066MHz
2.5” Chassis
PCI Expansion 3 PCIe x16 Slots (LP/HL)
1 x16 embedded PLX HIC
1 x8 Mezz (DCS Std.)
Drive Controller AMD 5100 (embedded SATA RAID)
LSI 9260 PCIe
LSI 2008 Mezz
Drive Bays 24 x 2.5” or 12 x 3.5”
HDD’s 2.5” SAS/SATA/SSD (Max 12 per Server)
3.5” SAS/SATA (Max 6 per Server)
SDHC Flash Card (1 per Server) 3.5” Chassis

NIC Dual Intel 82576 1GbE NIC
Management IPMI 2.0
DCMI 1.0
AST2050 w/(iKVM)
Shared or Dedicated Management
Dedicated Mgmt. Internal Switch Option
Power Supply Hot-Plug Redundant, High-Eff. 1400W

PowerEdge C410x PCIe Expansion Chassis
Maximizing space, weight, energy and cost efficiency, with unprecedented
flexibility

PCIe EXPANSION CHASSIS CONNECTING 1-4 SERVERS TO 1-16 PCIe

Great for: HPC including universities, oil & gas, biomed research, design, simulation,
mapping, visualization, rendering, and gaming
• 3 U chassis, 19” wide, 143 lbs. • Thermals: high-efficiency 92mm fans; N + 1
• PCI express modules: 10 front, 6 rear fan redundancy
• PCI form factors: HH/HL and FH/HL • Management: On-board BMC; IPMI 2.0;
• Up to 225W per module dedicated management port
• PCIe inputs: 8PCIe x16 IPASS ports • Power supplies: 4 x 1400W hot-plug, high
• PCI fan out options: x16 to 1 slot, x16 to 2 slot, efficiency PSUs; N+1 power redundancy
x16 to 3 slot, x16 to 4 slot • Services vary by region: IT Consulting, Server
• GPUs supported: NVIDIA M2050; M2070 and Storage Deployment, Rack Integration (US
only), Support Services


PowerEdge C5000 Series
Dedicated Hosting / Low Cost Servers

Customer Challenges
• Dedicated Servers Required (No
Virtualization)
• Power-Constrained Racks (sub 3kW)
• Space-Constrained Data Center
• LAMP Workload
• Aggressive Price Point for End Customer

PowerEdge C Solution
• Single Socket AMD or Intel-Based Servers PowerEdge C5000 Series Sled
• CPUs with TDP as low as 25W
• 8-12 Hot-Plug Servers in 3U
• IPMI-Based Management


Why PowerEdge C5000 Series?
High Compute Density
SHARED INFRASTRUCTURE FOR
• Up to 12 independent 1-socket
MAXIMUM EFFICIENCY AND DENSITY
server nodes in a 3U chassis
• Higher density than comparable
blade-based products

Shared Infrastructure
• Shared power means more
efficient power utilization
• Shared cooling for a lower cost
to cool

Highly Serviceable • 4x the density of traditional 1U servers
• Power supplies, interconnect, • 60% more dense than HP blades
and servers are all cold-aisle • 30% less cost to cool than comparable
accessible HP or IBM 1U servers
• Hot-swap server nodes for • Shared infrastructure consumes less
floor space, power and cooling
increased availability
• 92% efficient hot-plug redundant
power supplies


PowerEdge C5000 Advantage

Cooling Power Mechanicals

Viking sled Comparable
1U

41W 71W
12U 3U

1/6th less 40% less power
4x the density
amount of fans per node


Introducing the SM10000 Configuration
Flexibility

Management Hardware

1st Generation,
All-in One, Application
Leading Edge
Full Rack Replacement
MySQL

Application Linux-Apache
STACK Web Server

PHP/Java

Server/Internal
Storage

Hardware Load Balancing

TOR Switching

3

The SeaMicro SM10000 Replaces
An Entire Rack of Traditional Equipment
The SeaMicro SM10000

1 System
40 1 RU dual socket quad
core servers 10 Rack Units
64 SATA/SSD Disks
¼ The Power
2 Rack Switches
2 Terminal Servers ¼ The Space
Basic Load Balancer ⅓ The Weight

A Server The Size of A Credit Card
Only 3 components, Intel’s ATOM, SeaMicro ASIC + DRAM

Dual Core
Intel CPU +
Chipset

DRAM DRAM DRAM DRAM
2 inches

SeaMicro
ASIC

3 inches

SeaMicro: Proprietary and Confidential

The Highest Density X86
Server Ever Made
4 Dual Core Servers in 5 x 11 Inches

SeaMicro ASIC

Intel Atom +
Chipset


The SM10000 Family: 512 Atom Cores
An entire rack of functionality in 10 RU
 256 Dual Core Sockets
 512 x 1.6Ghz Intel x86 64 bit Cores
 1 Terabyte DRAM (4GB per Socket)
 0 - 64 SATA SSD/Hard Disks
 1.28 Terabit fabric interconnect
 Up to 64 x 1GbE and/or 16 x 10 GbE uplinks
 “Fail in place” architecture
 Hot swappable, fans, disk, power supplies,
compute, Ethernet, and storage cards
 Runs off the shelf OS and applications
 Power Consumption:
 2.5 KW under typical workloads


Not just about the hardware…

Data

Big Data Analytics Hadoop – Open Source
Data Management
Scale-out structured data
Scale-out unstructured data

Cloud

Web Application
Cloud Platform
* Open Source *
Private PaaS Cloud Platform

Private/Public IaaS


My Contact Info

David Meyer
Cloud / Hyperscale Architect
DCS Americas
813-319-5470 (office)
813-716-1289 (cell)
david_meyer@dell.com
Twitter: DavidatDellDCS
Blog: www.davidmeyer.org

Thank You
Thank You


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