2. CONSISTENCY It is not hard to recognize if you navigate away from their site because of the use circles and the colors gray and green all throughout. Not to mention the uniform look of their icons week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
3. SIMPLICITY Given the large amount and complex flow of information the numerous clickable menus give the user ease in browsing week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
4. MEMORY There is a constant reminder of what section you are in and exactly what you are browsing through. The icons provide easy recognition of what lies beyond the link Human Limitations week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
5. DIRECTNESS Cognitive If not for the arrows on either side of the scrolling area, it will not be easy to recognize the way to navigate the page week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
6. ATTENTION You are not given a hard time reading because of the limited and similar fonts used. You know that you are still in the same website because of the same colors used even if you go to different sections. week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
7. FEEDBACK The loading bar gives the user a visual representation of the information being downloaded. Status Indicator week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
8. FEEDBACK The highlighting or change of color tells you that you are on a clickable button Semantic week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
9. DISPLAY The text can be read easily because it is placed on solid colors not disrupted by any extra visual. The part highlighted in red slides into view when you click on “search”. It shares the same height as the original page Issues week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
10. DIFFERENCES Individual The user is given the freedom to choose the way he views the icons on the page he is browsing week2: guidelines for user interface design // Zachary White • AUTHOR1 DMA8
