Struggling to create unique, engaging Content? Here’s our list of 12 top Content Marketing Tools to boost your Digital Marketing Strategy in 2014.

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Content Marketing is a key component of any Digital
Marketing Strategy these days, but coming up with
original, engaging content can often lead to writer’s
(or marketer’s) block.
So how do you make each post unique, and different
from the last? What can you do to create content
that your audience will engage with, and customers
will find useful and entertaining?
To help with these efforts, we’ve put together a list of
some of the best tools to enhance your Content
Creation, and to boost variety in your Content
Marketing efforts. Combining videos, infographics,
images, blogs, and audio, results in an interesting and
diverse Digital Marketing plan.

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Infogr.am - infogr.am
Whether you want to use infographics to display statistics on your
blog, or perhaps to share on Twitter or Pinterest, Infogr.am is one
of the easiest ways to do so.
With a huge range of options and customisable infographics and
charts at your disposal, you are able to create compelling visual
content for any purpose. It’s easy enough to use, and generates
graphics that look a lot better than traditional software such as
Excel. Plus, no design experience is necessary.

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Polldaddy – polldaddy.com
Creating polls is one of the best ways to engage with
your audience, alongside gaining the added bonus of
collecting relevant data that could help you in the long
run.
Polldaddy allows you to create polls or surveys that
match your brand, with the ability to watch results as
they filter in. You can make use of it through an app, a
banner on your site, or by emailing the survey link
out.

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Wordle – wordle.net
A neat little tool if you’re running low on ideas for blog post
image ideas. All you need to do is stick a load of words that
are relevant to whatever it is you are doing, and Wordle will
create a collage without any input.
Quick, easy, and pretty effective. To create the equivalent
yourself would take a hefty portion of time; this takes
seconds.

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Audacity -
audacity.sourceforge.net
Thinking of mixing up your Content creation with
some audio files? Perhaps the odd podcast? Then
Audacity is a must-have tool, offering all the editing
capabilities you could need for free.
The website may not look like much, but Audacity is a
very powerful open-source tool.

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PicMonkey - picmonkey.com
If you’re not too much
of a Photoshop pro,
then Pic Monkey could
be a tool right up your
street. Allowing you to
edit images incredibly
simply, without even
leaving your browser,
could save you time and
a lot of stress.

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Canva – canva.com
Slideshows and presentations have undergone a revolution of late, mostly thanks
to SlideShare, and the creativity seen on the website. But how do you stand out
from the crowd on SlideShare when there are so many creative and talented
editors out there?
Canva is a tool to help you out, allowing you to create striking and eye-capturing
slides in a couple of minutes. You don’t have to be the most creative person on
the planet to excel in creating great looking slides, and it looks far superior to
anything you can find as default on PowerPoint.

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Dafont – dafont.com
Tired of the same old fonts? If you want to stand out with
content that looks a little different, Dafont is the home of
new and exciting fonts for any purpose.
Whether you’re wanting something to look highly
professional and polished, or looking for a more “fun” font
format for shareable content on Social Media, you’ll find
something suited.

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Word2CleanHTML -
word2cleanhtml.com
Content Management Systems, such as WordPress,
can often be problematic when copying text from
anywhere else.
Want to import text from a Word document without
any problems? That’s where Word2CleanHTML comes
in. It strips the text of any formatting, allowing you to
copy across text in peace.

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Placeit – placeit.net
Not one you’ll use very often, but a tool that could prove very
effective when used correctly. Placeit creates an image
displaying your company website on a tablet or smartphone.
This takes no photo editing knowledge whatsoever, and you
don’t even have to attempt to create the right angle and
sizing. All you have to do is input the URL of the website you
want, and Placeit does the rest. Simple.

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Clicktotweet - clicktotweet.com
Clicktotweet is pretty self-explanatory; but it generates a link
that when click, automatically turns your request into a
tweet.
Great for creating content around quotes, and even better to
increase sharing and engagement with any visitors to your
page. As an idea, you could generate a list of inspiring quotes
or tips related to your business, all linking to your company
profile, and easily shareable with only a click.
Try it out by clicking here

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Animoto - animoto.com
Video marketing is gaining a lot of momentum, and not
enough companies are reaping the benefits that stylish,
engaging videos can provide. If video creation is simply too
expensive, complex, or time consuming for your business,
then Animoto could come in handy.
Offering a range of packages, Animoto allows you to create
videos with just a few images and a couple of clicks. With a
huge range of pre-set transitions, styles, and music, it covers
almost everything you could need.

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Powtoon – powtoon.com
If you want to have a bit more fun with your Content
Creation, then creating an animation with Powtoon could be
for you.
With a load of animations, transitions, and images available,
the videos created through Powtoon can be very engaging,
and a little more amusing than normal. Whether you want to
use animated characters or not, Powtoon allows you to
swiftly conjure up a fun alternative to the traditional video
format.

15. Get in touch with
Come across any other tools which have helped you create unique
and captivating content?
Let us know on our blog and join the conversation, we'd love to hear
about them.
If you need help putting together a Content Marketing or Digital
Marketing Strategy, then contact Xanthos today.
For more resources, follow us on these platforms:
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About Xanthos
Xanthos is an innovative Cambridgeshire-based digital marketing agency.
Our services cover digital marketing, web design, web development and e-
commerce.
For over 10 years we have helped B2B and B2C customers achieve
exceptional results online.
We understand: your business and the role of
digital marketing in delivering business strategy
We deliver: results by taking an integrated coherent
approach to web design, development and digital
marketing
We go to the extra mile: to satisfy our customers not
just answering phones but delivering results that
meet or exceed client expectation
Xanthos Limited
08450 740 068
www.e-xanthos.co.uk
Adam Barsby
Digital Marketing Executive
abarsby@e-xanthos.co.uk