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The Inconvenient Truth
My Social Media Marketing Does Not Work
Begin by asking...
           Objective


    Strategy



     Philosophy
Taking Responsibility
Who is responsible for achieving these
How do I know it’s
        working?
              Value
                      Sales
Engagement
                        Metrics
             WIIFM
Where do you go from
       here?
Common Mistakes!




   Tweeting a Lemon.
Create A Social Strategy
xebidy.com @xebidy




socialmediadaily.com.au @emilydoig

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