1. STRIKE Salad Dressings:

3. EATS SALADS Almost every Russian Source: Menu Check 2007

4. CONSUMER: Women can create three things OUT OF NOTHING: Source: Consumer Blogs hairstyle salad and tragedy

5. CONSUMER: Salad must Source: Golden Dishes Salads 2010 enthography study UPLIFT MOOD. Colorful, fresh!

6. CONSUMER: Summer is coming – Source: Consumer Blogs we’ll lose weight by EATING LIGHT SALADS and fruits

7. CONSUMER: We’re tired of regular mayonnaises Source: Star 2010 consumer research and now we want some exotic salads; NATURALLY, WE USE THESE NEW SAUCES

8. CONSUMER: Fresh green salad - Source: Nielsen TASTIEST AND HEALTHIEST!

9. CONSUMER: I tried to create CAESAR SALAD WITH MAYONNAISE – Source: Consumer visits but it just doesn’t fit

10. In Western European market, Salad dressings are as big as Meat&Fish sauces Source: Euromonitor, Nielsen and ONLY 2 TIMES SMALLER THAN MAYO

11. In Russia Calve already accounts for Source: Nielsen 75% 75% OF SALAD DRESSINGS MARKET !

12. JENI HALL: Source: Stakeholder Interviews what can we do in terms of Salad dressings” “ I’m glad that we’ve FINALLY TACKLED this discussion:

13. JENIA SEDOVA: Source: Stakeholder Interviews I observe people switching to LIGHT VEGETABLE SALADS

14. BAS SMIT: Source: Stakeholder Interviews and this is exactly what our Salad dressings will help Calve do To keep up BEING MODERN Calve needs to act in a trendy way –

15. JENIA ODINTSOVA: Source: Stakeholder Interviews People start eating new salads like Caesar and Greek Salad dressings are a NEW TREND. and this trend would develop more and more

16. I eat salads FOUR DAYS A WEEK – only excluding Friday, Saturday and Sunday Source: Stakeholder Interview SVETLANA TSAREVA:

17. ELENA FEDOSOVA: Source: Stakeholder Interview Salad dressings – like a favorite child. Its so small, but its SO CUTE AND SO PROMISING

18. I eat green salad every day. I always take it as a side dish when I go to the canteen Source: Stakeholder Interview KASKA BRANNY:

19. but I assume triple growth of Salad dressings Source: Stakeholder Interview OLEG GUTSON: In coming five years mayo would still be dominating,

20. ACT MODERN&TRENDY

21. ABSOLUTELY YUMMY

22. BRING EXCITING VARIETY

23. SALAD DRESSINGS

24. THE JOURNEY BEGINS

25. STRIKE Salad Dressings: