Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Building An Optin Email List- The Right Mindset Is Key
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If you want to have a successful Internet business or any business, their are lots of tasks and
responsibilities that need to be done to achieve your goals. Of all the things you do... what do you
think would be your most important task? Well... in my opinion that would be building an opt in
email list. There's nothing more important to ensure long-term success and really have the ability
to maximize your earning potential while at the same time reducing the amount of work time. Ask
anybody that is doing this successfully and I'm sure they will readily agree.
So you've decided that's what you are going to do to, so you do your home work and learn every
technique about building an opt in email list that you can think of doing. After all the effort, you still
find yourself scratching your head, because maybe you built a list, but you're not making any
money from that list.
In fact you might even be losing money, because of all the expenses to building an opt in email list
and maintain that list is more than the profits that you bring in from it.
Well you keep saying to yourself that everybody says, "The money is in the list", but you are just
shaking your head saying this is bull and doesn't work. So you give up on the idea of building an
opt in email list and go on to other things.
Please.....don't give up on it cause there's hope. It might seem to you like an impossibility, but
having and building a targeted email list is a crucial part of your business success. Just roll up
your sleeves and really learn how to do it and do it right. If you're persistent, you will be able to do
it and you'll be really glad you did.
So what are the challenges holding you back from building an opt in email list? I'm sure you're
already aware that there are many factors that are involved in successfully building an opt in email
list and then monetizing it correctly. Others have written whole courses and books on the details of
this subject, but for the purposes of this article, I'm going to explain how you should be thinking
even before you use any list building techniques. If you don't have these certain approaches,
when building an opt in email list, all the techniques in the world won't help you.
What I'm starting to talk about is really the foundation for building an opt in email list. We can call it
a mindset or the attitude you have when actively building and monetizing your list. There are 3
foundational mindsets that you need to have to really make a go at building targeted email list.
1-Focus on quality and not just quantity.
It might take more effort and thought to methodically attract and add quality subscribers to your
list, but it is worth every ounce of sweat to building an opt in email list that's responsive. Have the
2. mindset of only attracting quality. You may have a smaller list, but even a small highly responsive
list will outperform a much larger low quality list any day of the week.
But of course building quality requires more effort and expertise than just building an opt in email
list with anyone on that list. I'm not going to go into detail of the hows of building as much as
sticking with the foundation or mindset for having a targeted email list.
2-A second mindset is talking to each person on your list on a one to one basis. Many people
make the mistake of communicating on a mass scale as if they were in front of a huge group of
people giving a speech. Try not to take this approach
Just be personable and when you are writing an email you are writing it for just one person. You
want them to feel that you are there for them (of course you should be) and you really want to help
them. They are on your list for your expertise and help you can provide them. Never give the
impression that you are too big and important for your prospects.
If you really do this, you will create a win-win situation for everyone.
3-Take the time to put together the optimal system to attract your perfect subscriber. Then you can
direct your marketing efforts to drive prospects into this winning subscriber funnel.
I'm sure you know McDonalds. Who hasn't... I've probably eaten there 100's of times in my
lifetime. Well Ray Crock the founder of McDonalds developed a restaurant that was efficient,
great quality and a real money maker. He kept tweaking it and developed a system that anyone
could reproduce, if they followed his plan. He franchised it and now you have McDonalds all over
the world having the same great success, because the system was a winner before rolling it out on
a mass scale.
So just putting together an opt in form and some crappy report to pull prospects from anywhere
you can get them, might not be the best idea for the long run. Take the time to learn, create and
implement a system that attracts high quality prospects. Then when building an opt in email list
you can do it over and over producing a quality list.
Some final words to wrap thing up. Building an opt in email list is done one person at a time. Don't
try to talk to everyone, but focus on being personable and talking to one person at a time. Actually
imagine they are sitting right next to you and you are talking to them. That's the feel they should
have when you are communicating with them. Don't try to fake it. Be yourself and don't try to act
like you're a big company. Even if you are a big company, don't act like it. You will have more
response when you are personable and treat your subscriber or customer like you care.
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