Guest satisfaction surveys webinar

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Buysse Alexia

By Buysse Alexia

Mobile

Guest
Satisfaction
Surveys
Webinar Buysse
Alexia
MBA2B

- Importance of guest
feedback
- Difference between
surveys & online
reviews
- The way that the
surveys have to be
designedThemes
developed
In the
Webinar !

• In order so see what work or
not in the hotel
• Help to access how good your
performance is
• To know what can be improved
• To know what action to take a
• It helps engage our guests
Importance of guest
feedback

It’s equal in terme or
importance
They are
complementary
Traditional surveys are
more a message to the
hotel & the manager
and online reviews
more a message to
people who are
interested in booking a
room in this hotel
Surveys & online reviews

- Embed a tripadvisor
comment box
- Make a short comment so as
to get many answers
- Make them available on
most used devices such as
smartphones, iphones,
tablets, pc’s..
- Have part of the surveys
dedicated to free comments
(not only Yes/NO questions)
How to design a
survey?
Sample
text

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Guest satisfaction surveys webinar

1. Guest Satisfaction Surveys Webinar Buysse Alexia MBA2B

2. - Importance of guest feedback - Difference between surveys & online reviews - The way that the surveys have to be designedThemes developed In the Webinar !

3. • In order so see what work or not in the hotel • Help to access how good your performance is • To know what can be improved • To know what action to take a • It helps engage our guests Importance of guest feedback

4. It’s equal in terme or importance They are complementary Traditional surveys are more a message to the hotel & the manager and online reviews more a message to people who are interested in booking a room in this hotel Surveys & online reviews

5. - Embed a tripadvisor comment box - Make a short comment so as to get many answers - Make them available on most used devices such as smartphones, iphones, tablets, pc’s.. - Have part of the surveys dedicated to free comments (not only Yes/NO questions) How to design a survey? Sample text

Guest satisfaction surveys webinar

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Guest satisfaction surveys webinar