1. Platform +1
Universal Demand Side Platform
[ + ] Make every interaction count

2. Who we are
[x+1]’s mission is to help the best companies in the world achieve customer‐
relevant, data driven marketing.g
We provide an audience targeting platform, tools and services that enable
marketers and agencies to optimize across multiple digital channels.
marketersand agenciestooptimizeacrossmultipledigitalchannels
2 © [x+1] 2010, Proprietary and Confidential

3. [x+1] Product Suite
Platform +1 is the only end‐to‐end digital marketing platform for optimizing
multiple channels at scale
PLATFORM+1
MEDIA +1 LANDING PAGE +1
LANDING PAGE +1 SITE +1
SITE +1
Real‐Time Bidding Dynamically Personalizes websites
Platform assembles based on
(RTB) that Targets landing pages for Individual users’
audiences maximizing characteristics
for agencies and relevance after the and behaviors
advertisers
ad ertisers click
3 © [x+1] 2010, Proprietary and Confidential

4. Benefits & Features
Unify your digital marketing campaigns Choose your brand environment
Manage shared audience segments across all of your Platform+1 offers multiple options to control where
digital marketing programs in a user‐friendly your ads are shown and not shown using site inclusion
interface. and exclusion, leading ad verification vendors and
semantic content filtering.
Act on insights in real time
Respond in real‐time to campaign and customer Access and import audiences and data
insights to innovate your marketing strategy.
insights to innovate your marketing strategy Leverage [x+1] s Predictive Optimization
Leverage [x+1]’s Predictive Optimization
Engine (POE™) continually finds and refines
Bring value to every customer interaction audience profiles using customer and third‐party data.
Synchronize inbound and outbound communications
to deliver Find audiences across the entire internet
relevant messaging and increase ROI across multiple
l i di ROI li l Integrate and access every available real‐time bidding
I d il bl l i biddi
channels. inventory
sources.
Information transparency
Platform+1 offers 100% transparency into advanced
p y Drive and measure offline transactions
reporting of CPG Connect powered by IRI will show
campaigns and inventory sources. you how display ad impressions translate into
actual in‐store purchase behavior.
Get support from digital marketing experts
Get support from digital marketing experts
[x+1]’s team provides training and support to maximize your usage
of the [x+1] Universal DSP.
4 © [x+1] 2010, Proprietary and Confidential

5. The heart of the targeting platform…
MANY APPLICATIONS
• Target your customers and prospects
• Fi d l k lik f
Find look‐alikes for acquisition
iii
• Remarket to non‐buyers
• Bid at the right price for each audience
POETM (P di ti O ti i ti E i ) id tifi
(Predictive Optimization Engine) identifies
attributes correlated with positive responses to a
marketer's advertising and uses this information to
CUSTOM ALGORITHMS
generate target audience profiles. This is not a one‐size‐fits‐all solution. The
system selects the best of many statistical
system selects the best of many statistical
methods; the best for your situation.
WHITE BOX TRANSPARENCY
Everything about POE is transparent. You
can see the data and details of the models
behind the scenes.
5 © [x+1] 2010, Proprietary and Confidential

6. Unify your digital Marketing Campaigns
6 © [x+1] 2010, Proprietary and Confidential

7. Bring relevancy to every customer interaction
7 © [x+1] 2010, Proprietary and Confidential

8. Technology matters… to act on insights in real time
8 © [x+1] 2010, Proprietary and Confidential

9. Transparency at every step
© [x+1] 2010, Proprietary and Confidential

10. Find Customers across the entire Internet
© [x+1] 2010, Proprietary and Confidential

11. Choose Your Brand Environment
11 © [x+1] 2010, Proprietary and Confidential

12. Access and import audience and data
12 © [x+1] 2010, Proprietary and Confidential

13. Fingertip control and easy access to reporting
2,000,000 20.0%
1,500,000
10.0%
1,000,000
0.0%
500,000
0 -10.0%
13 © [x+1] 2010, Proprietary and Confidential

14. Open Data Bridge
-party data
Tools and POE Engine
third-
• Bring your own data and third‐party data to leverage through [x+1]
Platform
• As most data providers are new to the online space testing their accuracy
and efficacy is critical. [x+1] is set up to make this as easy as possible.
and efficacy is critical [x+1] is set up to make this as easy as possible
14 © [x+1] 2010, Proprietary and Confidential 14

15. Video Tutorials and Helpdesk Support
15 © [x+1] 2010, Proprietary and Confidential

16. The [x+1] Team
• Billions of impressions served and thousands of campaigns
managed has taught us that the expert people of [x+1], using
g g p p p [ ], g
the best technology, can truly make a difference in achieving
superior results.
• Our process includes:
• Campaign and Solution teams functioning as one on each client.
• Our experts pass in‐depth training to become a certified [x+1]
Platform Architect –also available to clients.
• Best practices in effective forecasting campaign results, and ultimately
Bestpracticesin effective forecastingcampaignresults and ultimately
P&L’s.
16 © [x+1] 2010, Proprietary and Confidential

17. Contact Us Now
For a f
F free demo account
d t
Dave Pollet
dpollet@xplusone.com
(704) 560-3310
560-
xplusone.com/platform.php