Sse vw currency in asia group 7b

Virtual World Currency in Asia Course 2304 Media Management Group 7b X iqing Deng [email_address] Ender Yunus [email_address] Jonatan Schwamberg [email_address] Live Case Study in Teacher: Robin Teigland Associate Professor Stockholm School of Economics Sponsor: Christian Bjorkman Chief Marketing Officer MindArk PE AB

MindArk Analysis: Core Competence

MindArk Analysis: Capabilities

Five Forces Analysis: Rivalry Competitors Hipihi Meet-Me Frenzoo Country/Region China Mainland Japan Hong Kong Business Focus 3D Digital World as rich and complex as the Real World Online Interactive Virtual Tokyo Virtual World of Style Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Virtual Currency N.A: Hipihi is paying efforts to build one ,[object Object],[object Object],[object Object],[object Object]

Virtual Currency of Competitors Meet-Me Frenzoo VC MMP Cocore ( ココア ) Gold Coin Silver Coin Gaining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Chart 2: Prices of virtual currencies in Meet-me & Frenzoo Feature ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Five Forces Analysis: Bargaining Power

Five Forces Analysis: Potential Entrants & Substitutes

Bibliography I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bibliography II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Backup Materials - I ,[object Object],Gain/Consume MMP inside Meet-me Exchange MMP into outside POINTS Use outside POINTS to buy real goods

Backup Materials - II Chart 1: Standards of gaining silver coins in Frenzoo Event Invite Friends First Join Login Confirm Email Post on walls Gain 100 for both Free Coins 5/Day 200 5/Day Limitation Max 500/Month Event Rate Item Win Medal Enter/win Contest Be a volunteer mentor Gain 5/Day Limitation Check Detail Experienced members only

Backup Materials - III ,[object Object],Meet-me MMP Cocore 20% of how much YEN you pay 1000% of how much YEN you pay Frenzoo 500 Gold Coins 1000 Gold Coins 2000 Gold Coins 5000 Gold Coins $ 3.95 USD $ 6.95 USD $ 11.95 USD $ 27.95 USD

Backup Materials - IV Snapshot of Hipihi Snapshot of Meet-me Snapshot of Frenzoo

Sse vw currency in asia group 7b

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