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Digital Tech to increase PA
1. USING DIGITAL
TECHNOLOGY TO
PROMOTE
PHYSICAL ACTIVITY
Ernie Medina, Jr., DrPH, CHFS
Movement & Learning, Thursday, July 28, 2011
http://tinyurl.com/DigitalTechPA
2. Intro
Education
Andrews University, ‘89
Loma Linda University ‘93
Professional hats
Beaver Medical Group – Prev. Care Specialist
Loma Linda University – Assistant Clinical Prof.
MedPlay Technologies – CEO/Co-founder
Shinobi Labs– Co-founder
33. The Interface to
Healthcare is Broken
Dr. visits <20 minutes
20+ icons on desktops in hospitals
“Information as
Text based information abounds
displayed in
Lack of standards in all healthcare is slow,
information design let alone actual
practices lacks design &
ESL, Youth, Elderly communication impact, anti-patient,
issues anti-engaging”
Wellness / self-directed care not
linked or monitored - Ben Sawyer
Games for Health
Health reform
44. Problem: Walking is Boring
American’s Aren’t Exercising
According to the CDC, 65% of
Americans 18-years and older do not
have regular leisure-time activity1.
Top barriers to exercise2:
Motivation
Boredom / Not enjoyable
Lack of encouragement, support
and companionship
1www.cdc.gov/nchs/data/series/sr_10/sr10_249.pdf
2www.cdc.gov/physicalactivity/everyone/getactive
/barriers.html
48. Why it Will Help your Clients
Motivational
Dynamic walks create a different experience
Easy to attract and include family
Accumulate in-game points
Fun
Feels like an adventure
Player-generated routes to choose from
Social
You’ll be able to connect with clients and create a
community
49. How to Get Started
Get notified when it’s available,
sign up for mailing list at:
www.MobileAdventureWalks.com
Get involved:
Email
Fun@MobileAdventureWalks.com
to find out how to create your own
Adventure Walk