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USING DIGITAL
 TECHNOLOGY TO
    PROMOTE
PHYSICAL ACTIVITY
      Ernie Medina, Jr., DrPH, CHFS
Movement & Learning, Thursday, July 28, 2011


      http://tinyurl.com/DigitalTechPA
Intro
  Education
    Andrews University, ‘89
    Loma Linda University ‘93

  Professional hats
      Beaver Medical Group – Prev. Care Specialist
      Loma Linda University – Assistant Clinical Prof.
      MedPlay Technologies – CEO/Co-founder
      Shinobi Labs– Co-founder
Overview

  The need
  PA Rx
  Categories of tools
  Resources
Mission Inn Half Marathon, Nov. 14, 2010



Team Medina in action!
“Noooo, it’s a
scary world
out there!”
“I’d rather
stay here
in bed.”
Our kids’ lives are at stake!
Being a couch
potato can kill you!
 (And it’s not the carbs…)
Worst risk factor?




   Sedentarianism
   Hypokinetic Dz
October, 2008




                       Rear Admiral Penelope Royall




http://www.health.gov/paguidelines/
Know benefits, yet 56.5 % aren’t doing!
          81.6% kids (81.8% of adults)	

      18.4 % kids did meet 60” daily	





        Hypokinetic disease is deadly!!!	

                   Source: Healthy People 2020; National YRBS 1991-2009
Hans Kraus, MD
          1960
Why be
physically
active?
Benefits of PA well-known
Rx for
physical
 activity
Aerobic - Kids
60 minutes daily
Aerobic - Adults
150 minutes per week
moderate intensity
Strength training - Kids
3 days per week
Anaerobic
Adults/Older adults
Strength training
2 days per week
Do something!
Daily
10 minute blocks
Move more!
Build it into your
         work day
Highly allergic to sedentarianism-causing agents!
Traditional gadgets
CES 2011
Shellie Pfohl
Exec. Dir.
Presidents Council on
Fitness, Sports, &
Nutrition




    Ernie@MedPlayTech.com
http://tinyurl.com/WSJShapeUpApps
http://tinyurl.com/QSelfAppList
Why use digital tools?
The Interface to
       Healthcare is Broken
  Dr. visits <20 minutes
  20+ icons on desktops in hospitals
                                         “Information as
  Text based information abounds
                                         displayed in
  Lack of standards in all              healthcare is slow,
   information design let alone actual
   practices                             lacks design &
  ESL, Youth, Elderly communication     impact, anti-patient,
   issues                                anti-engaging”
  Wellness / self-directed care not
   linked or monitored                             - Ben Sawyer
                                                Games for Health
  Health reform
http://www.continuaalliance.org
 monitoring


 Future of
healthcare?




               Improved outcomes
               Improved use of
              resource
Source: Ellen LaPointe
HopeLab | Vice President, Strategic Partnerships
www.hopelab.org
Top 5 Excuses
  Too expensive
  Too painful
  Special
   Limitations
  It’s boring
  No time
Categories
  Mobile gadgets         Assessment tool
    Accelerometers         SSD Controller
    GPS
                          Exergaming
  Web-based
                          Resources
    Live coaching
    Virtual trainer
    Competition
Mobile Gadgets
Mobile Web – New Data Business Models




43               43                     43	
  
Problem: Walking is Boring
American’s Aren’t Exercising

   According to the CDC, 65% of
   Americans 18-years and older do not
   have regular leisure-time activity1.

Top barriers to exercise2:
        Motivation
        Boredom / Not enjoyable
        Lack of encouragement, support
        and companionship




                                          1www.cdc.gov/nchs/data/series/sr_10/sr10_249.pdf
                                          2www.cdc.gov/physicalactivity/everyone/getactive
                                          /barriers.html
www.mobileAdventureWalks.com
Solution: Mobile Game




                        Watch Videos
                        Solve Clues
                        Answer Q’s
                        Earn Points



                         Next
                         Location
                         !
Future Version

•  Player generated
   walks

•  Friends

•  Stats

•  Challenges
Why it Will Help your Clients
Motivational
        Dynamic walks create a different experience
        Easy to attract and include family
        Accumulate in-game points

Fun
        Feels like an adventure
        Player-generated routes to choose from

Social
        You’ll be able to connect with clients and create a
         community
How to Get Started

  Get notified when it’s available,
  sign up for mailing list at:
  www.MobileAdventureWalks.com

  Get involved:
  Email
  Fun@MobileAdventureWalks.com
  to find out how to create your own
  Adventure Walk
Mobile Adventure Walks Movie

   http://tinyurl.com/mAdvWalk
Accelerometers
Web-based Tools
      Tracking
www.fitday.com        www.dailyburn.com




www.sparkpeople.com    www.fitclick.com
Client A



 Client B



 Client C



  Client D
Client A




Client B




Client C
www.HelpYouGetStarted.com
www.HelpYouGetStarted.com
Assessment Tools
THE BODY CONDITIONER
Overview
THE BODY CONDITIONER
THE BODY CONDITIONER
SSD	
  COMPANY	
  LIMITED	
  
For	
  more	
  informa8on	
  email:	
  
 pnewman@shinsedai.co.jp	
  	
  
Exergaming/Active Gaming
Screen-
based
Ernie@MedPlayTech.com
                        Non-screen based
Loma Linda University Drayson
  Center XRtainment Zone




    Special needs   Athletic training




                       Senior physical, cognitive,
    Rehab              & social fitness
We need more evidence-based research!
Next generation controllers




                     Sony’s Move
                     Sept. 19, 2010
                     $99.00
Microsoft’s Kinect
Nov., 2010, $150
Digital Tools Resources
www.dogtra.com
http://exergaming.pbworks.com
                                             http://exergamesunlocked.com




                                           http://www.Exergamefitness.com
http://exergamingevangelist.blogspot.com
http://www.pesoftware.com/
http://physicalactivityevangelist.blogspot.com/
Thank you!   ernie@medplaytech.com
             C: 909-747-5935
Audience Participation:

  Share your ideas!

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Digital Tech to increase PA