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Digital
Audiobook
 Services
   May 17 , 2007. By XXC
    xxc.chen@gmail.com
   http://www.xxc.idv.tw
The purpose of
  this survey
• Digital audiobook is a popular digital content
  format in U.S.
• A digital audiobook platform may work well with
  other multimedia digital contents
• It’s a portable / downloadable digital content, and
  for iPod and other mobile device.
Audiobook in
                  U.S.
       • $871 million in 2005
              – $206 million (AAP),
              – $179 million e-Book (AAP)
              – $25,067 total publication (AAP)
       • 4.7 percent increase 2004-2005
              – 29.0% increase (AAP)
Audio Publishers Association (2006) 2006 Sales Survey and Consumer Survey Results.
Association of American Publishers (2006) 2005 Industry Statistics
Audiobook
Formats (2005)
Audiobook Vendors
              for Libraries
          •     Audible
          •     NetLibrary
          •     OverDrive
          •     Playaway
          •     TumbleBooks
Peters, T. A. (2007). Digital Audiobook Services through Libraries. Library Technology Reports, 43:1. ALA
Service model
•   Content Ownership
•   Cost
•   Licensing and agreement terms
•   Playback options
•   Circulation models
•   Integration with library system
Content
      ownership
• Purchase model
• Lease model
Purchase model
Libraries purchase and own each copy of each
  title.
• single copies, owned
  – Audible, OverDrive(*), Playaway
Lease model
• NetLibrary (Buffet model)
  – Libraries lease access to the core collection and also gain
    access to the approximately thirty titles being added
    each month.
  – Offer multi-year contracts.
  – allows for multiple concurrent users
  – Some audio content don’t offer lease model
• TumbleBooks.com (offer leased unlimited)
Cost
•   Annul lease fee (NetLibrary, TumbleBooks)
•   Per copy (Audible, OverDrive)
•   Per device (Playaway)
•   Platform maintenance fee (OverDrive)
•   Portable device (OverDrive)
Licensing Model
• Entire Master Collection, Subcollections,
  Individual Titles
  – NetLibrary, OverDrive*, TumbleBooks
Licensing Model
• One User Per Copy at a Time, Multiple
  Concurrent Usage, Unlimited Concurrent
  Usage
  – TumbleBooks
Circulation Models
•   No circulation model (Audible) Download
•   Circulation period (NetLibrary) Download
•   DRM Console (OverDrive) Download
•   Device (Playaway)
•   Streaming (TumbleBooks)
DRM console
• OverDrive Media Console (2006.10)
  –   Download from library web catalog
  –   Play/Read in local PC/NB
  –   Transfer to PDA, cell phone, mp3 player,
  –   Burn a CD*
• Microsoft DRM, Acrobat content server
Integration with
  Library System
• Provide MARC records
  – NetLibrary, OverDrive (OCLC)
• Integration with reader’s library account
• 電子書目錄介面客製化 (OverDrive)
Case study:
OverDrive
OverDrive Digital
      Library Reserve
• Clients: metropolitan library systems (New York,
  Los Angeles, Chicago, Boston, Seattle and
  Cleveland), Singapore, Mexico, Canada and
  Australia.
• Strength : 提供電子書、有聲書、音樂、影片下
  載服務 (multi- digital content format platform)
• Game, interaction software in future
影片                         電子書、有聲書                                   音樂

        讀者可以自行下載有版                         讀者可以自行下載至家                         讀者可以自行下載至家
        權保護之影片至家裡的                         裡的電腦、                              裡的電腦或者是
        電腦(視窗作業系                           Notebook,或是燒錄                      Notebook聆聽,或是
        統)、Notebook,或                      成CD,在車上或以手提                        轉錄至Windows
        者可以轉錄至其他可攜                         音響聆聽,更可以轉錄                         Media-compatible
        式裝置(不可下載至圖                         至其他可攜式裝置(不                         MP3 players等可攜式
        書館的電腦使用)。                          可下載至圖書館的電腦                         裝置(不可下載至圖書
                                           使用)。                               館的電腦使用)。
                                                                                目前與麥金塔電腦不
                                                                              相容,不可使用iPod或
                                                                              燒錄成CD聆聽


        每次可借出10部片子,                        一次可借5本,系統於                         一次可借5本,系統於
        系統於21天內自動歸                         21天內自動歸還。                          21天內自動歸還。
        還。



田代如。(2007)。公共圖書館網路與資訊服務。出國報告。
retrieval in http://open.nat.gov.tw/OpenFront/report/show_file.jsp?sysId=C09600768&fileNo=001
OverDrive Digital Lib Workflow
               Create a
               Select List

  Reports:                      Edit a
Review Usage                  Select List




                             Complete PO
Checkout &
                                  =
 Download
                              Purchase

                 Titles
               available
                on site
                                            www.contentreserve.com
OverDrive
         Core
• DRM is the core of OverDrive
  – OverDrive Digital Asset Management System
  – Microsoft® Digital Asset Server (DAS)
     • WMA
     • Microsoft Reader
  – Arcobat Content Server
     • PDF
Upstream solution
• for publishers, retailers
   – Digital content creating tool
   – 數位交易平台:
      • Content Reserve, B2B;
      • MIDAS retail solution, B2C
Client side
       solution
• OverDrive Media Console
Vertical integrate
• Digital Library Reserve
• School Download Library
• Etc…
library web site
creator
                        retailer web site
           OverDrive                          consumer
supplier     DRM       corporate web site

                       institution web site

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Digital Audiobook Services (Overdrive)

  • 1. Digital Audiobook Services May 17 , 2007. By XXC xxc.chen@gmail.com http://www.xxc.idv.tw
  • 2. The purpose of this survey • Digital audiobook is a popular digital content format in U.S. • A digital audiobook platform may work well with other multimedia digital contents • It’s a portable / downloadable digital content, and for iPod and other mobile device.
  • 3. Audiobook in U.S. • $871 million in 2005 – $206 million (AAP), – $179 million e-Book (AAP) – $25,067 total publication (AAP) • 4.7 percent increase 2004-2005 – 29.0% increase (AAP) Audio Publishers Association (2006) 2006 Sales Survey and Consumer Survey Results. Association of American Publishers (2006) 2005 Industry Statistics
  • 6. Audiobook Vendors for Libraries • Audible • NetLibrary • OverDrive • Playaway • TumbleBooks Peters, T. A. (2007). Digital Audiobook Services through Libraries. Library Technology Reports, 43:1. ALA
  • 7. Service model • Content Ownership • Cost • Licensing and agreement terms • Playback options • Circulation models • Integration with library system
  • 8. Content ownership • Purchase model • Lease model
  • 9. Purchase model Libraries purchase and own each copy of each title. • single copies, owned – Audible, OverDrive(*), Playaway
  • 10. Lease model • NetLibrary (Buffet model) – Libraries lease access to the core collection and also gain access to the approximately thirty titles being added each month. – Offer multi-year contracts. – allows for multiple concurrent users – Some audio content don’t offer lease model • TumbleBooks.com (offer leased unlimited)
  • 11. Cost • Annul lease fee (NetLibrary, TumbleBooks) • Per copy (Audible, OverDrive) • Per device (Playaway) • Platform maintenance fee (OverDrive) • Portable device (OverDrive)
  • 12. Licensing Model • Entire Master Collection, Subcollections, Individual Titles – NetLibrary, OverDrive*, TumbleBooks
  • 13. Licensing Model • One User Per Copy at a Time, Multiple Concurrent Usage, Unlimited Concurrent Usage – TumbleBooks
  • 14. Circulation Models • No circulation model (Audible) Download • Circulation period (NetLibrary) Download • DRM Console (OverDrive) Download • Device (Playaway) • Streaming (TumbleBooks)
  • 15. DRM console • OverDrive Media Console (2006.10) – Download from library web catalog – Play/Read in local PC/NB – Transfer to PDA, cell phone, mp3 player, – Burn a CD* • Microsoft DRM, Acrobat content server
  • 16. Integration with Library System • Provide MARC records – NetLibrary, OverDrive (OCLC) • Integration with reader’s library account • 電子書目錄介面客製化 (OverDrive)
  • 18. OverDrive Digital Library Reserve • Clients: metropolitan library systems (New York, Los Angeles, Chicago, Boston, Seattle and Cleveland), Singapore, Mexico, Canada and Australia. • Strength : 提供電子書、有聲書、音樂、影片下 載服務 (multi- digital content format platform) • Game, interaction software in future
  • 19. 影片 電子書、有聲書 音樂 讀者可以自行下載有版 讀者可以自行下載至家 讀者可以自行下載至家 權保護之影片至家裡的 裡的電腦、 裡的電腦或者是 電腦(視窗作業系 Notebook,或是燒錄 Notebook聆聽,或是 統)、Notebook,或 成CD,在車上或以手提 轉錄至Windows 者可以轉錄至其他可攜 音響聆聽,更可以轉錄 Media-compatible 式裝置(不可下載至圖 至其他可攜式裝置(不 MP3 players等可攜式 書館的電腦使用)。 可下載至圖書館的電腦 裝置(不可下載至圖書 使用)。 館的電腦使用)。 目前與麥金塔電腦不 相容,不可使用iPod或 燒錄成CD聆聽 每次可借出10部片子, 一次可借5本,系統於 一次可借5本,系統於 系統於21天內自動歸 21天內自動歸還。 21天內自動歸還。 還。 田代如。(2007)。公共圖書館網路與資訊服務。出國報告。 retrieval in http://open.nat.gov.tw/OpenFront/report/show_file.jsp?sysId=C09600768&fileNo=001
  • 20.
  • 21. OverDrive Digital Lib Workflow Create a Select List Reports: Edit a Review Usage Select List Complete PO Checkout & = Download Purchase Titles available on site www.contentreserve.com
  • 22. OverDrive Core • DRM is the core of OverDrive – OverDrive Digital Asset Management System – Microsoft® Digital Asset Server (DAS) • WMA • Microsoft Reader – Arcobat Content Server • PDF
  • 23. Upstream solution • for publishers, retailers – Digital content creating tool – 數位交易平台: • Content Reserve, B2B; • MIDAS retail solution, B2C
  • 24. Client side solution • OverDrive Media Console
  • 25. Vertical integrate • Digital Library Reserve • School Download Library • Etc…
  • 26. library web site creator retailer web site OverDrive consumer supplier DRM corporate web site institution web site