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Design
Research
陳啟亮 | 師大圖資所 | 2007/11/27 | www.xxc.idv.tw | xxc.chen@gmail.com
How is your’s
 期末作業
好的介面設計不是
從圖開始,而是從
瞭解人們開始。
(Tidwell, 操作介面設計模式)
Jan
Chipchase



      Jan Chipchase
  • Principal Researcher at Mobile
    HCI Group of Nokia Research
  • has a Master degree of User
    Interface Design in UK
  • has a Blog
    http://www.janchipchase.com
    /
  • is living and working in Tokyo
Jan
Chipchase



            Working
    • 50% of my time is on field study
      related activities
    • and 50% is on concept development.
Jan
 Chipchase




Photos: Selection of field research photos: Jan Chipchase: Tehran, Tokyo, skies over Tibet, Ji Lin City in China, New Delhi, New York City, Indri Tulusan:
Indonesia, 2004 – 2007.
Jan
Chipchase



            Field teams
    •   concept/industrial designers,
    •   psychologists,
    •   usability experts,
    •   sociologists,
    •   and ethnographers
Jan
Chipchase




          What do
        people carry?
Jan
Chipchase




Photos: Contents of study participant’s bag. Jan Chipchase, Berlin, 2003.
Jan
Chipchase
Jan
Chipchase




Photos: Center of Gravity, Jan Chipchase, Berlin, Tokyo, 2003, 2004.
Jan
Chipchase



        Methodology
    • observational techniques (observations,
      shadowing, diaries, logging) to
    • interactive techniques (in-depth or ad-hoc
      interviews, walk-throughs, role play)
    • engage participants in the design process
Jan
 Chipchase




Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
Jan
 Chipchase




Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
Jan
 Chipchase




Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
Jan
 Chipchase




Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
Jan
 Chipchase




Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
Jan
Chipchase




The Future Of In-Your-Space Advertising
Jan
 Chipchase
                                      Creating Scenarios




Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
Question


           by janelbot
IDEO
IDEO




       Awards:
       1999 Good Design
       1999 SMAU
IDEO




       Awards:
       1988 ID Magazine Design Distinction




       Awards:
       1992 ID Magazine Gold
IDEO
IDEO method
IDEO




           card
IDEO
IDEO



                 Look
   • Observe people to discover what they do
     rather than what they say
IDEO
IDEO
IDEO



                     Ask
   • Enlist people’s participation to elicit
     information relevant to your project
IDEO
IDEO
IDEO



                 Learn
   • Analyze the information you’ve collected to
     identify patterns and insight
IDEO
IDEO
IDEO



                    Try
   • Create simulations to help empathize with
     people and to evaluate proposed designs
IDEO
IDEO
Question


           by janelbot
SIGCHI




         期末作業
          的靈感
SIGCHI


     CHI Student
  Design competition
   • 團隊
   • 大學生為主
   • 設定問題情境
         – 2007: 提高都會區公共運輸利用率
   • 設計解決方案(Solution)
The solution
SIGCHI




          guidelines
   • COULD support a specific target group
   • COULD provide help information or a tools
   • SHOULD be focused on a real location and be
     sensitive to the target user's needs and those of the
     local culture
   • MUST clearly illustrate their design decisions and
     demonstrate the user centered design processes
     that have been followed.
SIGCHI



                            format
   •   Could be..
         – a concept (i.e., a clear, detailed design specification that can be taken to
           prototype)
         – fully realized prototype

   •   Paper work: Teams will submit a short paper (6 pages maximum)
       describing their design solution.
   •   Discussion: a poster presentation outlining their design, nd discuss their
       proposed solution with a panel of Student Design Competition Judges
   •   Oral presentation:
SIGCHI   University of Michigan,
                altVerto
altVerto:
SIGCHI




     design process
SIGCHI



               Inquiry
   • Contextual inquiry with 68 subjects
SIGCHI



         Analyze, Idea
   •   Choose target user (persona)
   •   Choose focus design concept (themes)
   •   Formed 8 personas, and 4 themes
   •   Development prototype
SIGCHI



         Prototyping
   • a journaling study based on an experience
     prototype
   • a user priority ranking exercise
   • paper prototyping sessions
SIGCHI



          validation,
   • prepared 12 storyboards
   • took these storyboards to potential user, and
     discuss
Question


           by janelbot

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HCI: Design & Research

  • 1. Design Research 陳啟亮 | 師大圖資所 | 2007/11/27 | www.xxc.idv.tw | xxc.chen@gmail.com
  • 2. How is your’s 期末作業
  • 4. Jan Chipchase Jan Chipchase • Principal Researcher at Mobile HCI Group of Nokia Research • has a Master degree of User Interface Design in UK • has a Blog http://www.janchipchase.com / • is living and working in Tokyo
  • 5. Jan Chipchase Working • 50% of my time is on field study related activities • and 50% is on concept development.
  • 6. Jan Chipchase Photos: Selection of field research photos: Jan Chipchase: Tehran, Tokyo, skies over Tibet, Ji Lin City in China, New Delhi, New York City, Indri Tulusan: Indonesia, 2004 – 2007.
  • 7. Jan Chipchase Field teams • concept/industrial designers, • psychologists, • usability experts, • sociologists, • and ethnographers
  • 8. Jan Chipchase What do people carry?
  • 9. Jan Chipchase Photos: Contents of study participant’s bag. Jan Chipchase, Berlin, 2003.
  • 11. Jan Chipchase Photos: Center of Gravity, Jan Chipchase, Berlin, Tokyo, 2003, 2004.
  • 12. Jan Chipchase Methodology • observational techniques (observations, shadowing, diaries, logging) to • interactive techniques (in-depth or ad-hoc interviews, walk-throughs, role play) • engage participants in the design process
  • 13. Jan Chipchase Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
  • 14. Jan Chipchase Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
  • 15. Jan Chipchase Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
  • 16. Jan Chipchase Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
  • 17. Jan Chipchase Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
  • 18. Jan Chipchase The Future Of In-Your-Space Advertising
  • 19. Jan Chipchase Creating Scenarios Jan Chipchase (2006). quot;Design Researchquot; presentation. Available http://research.nokia.com/people/jan_chipchase/index.html
  • 20. Question by janelbot
  • 21. IDEO
  • 22. IDEO Awards: 1999 Good Design 1999 SMAU
  • 23. IDEO Awards: 1988 ID Magazine Design Distinction Awards: 1992 ID Magazine Gold
  • 24. IDEO
  • 26. IDEO
  • 27. IDEO Look • Observe people to discover what they do rather than what they say
  • 28. IDEO
  • 29. IDEO
  • 30. IDEO Ask • Enlist people’s participation to elicit information relevant to your project
  • 31. IDEO
  • 32. IDEO
  • 33. IDEO Learn • Analyze the information you’ve collected to identify patterns and insight
  • 34. IDEO
  • 35. IDEO
  • 36. IDEO Try • Create simulations to help empathize with people and to evaluate proposed designs
  • 37. IDEO
  • 38. IDEO
  • 39. Question by janelbot
  • 40. SIGCHI 期末作業 的靈感
  • 41. SIGCHI CHI Student Design competition • 團隊 • 大學生為主 • 設定問題情境 – 2007: 提高都會區公共運輸利用率 • 設計解決方案(Solution)
  • 42. The solution SIGCHI guidelines • COULD support a specific target group • COULD provide help information or a tools • SHOULD be focused on a real location and be sensitive to the target user's needs and those of the local culture • MUST clearly illustrate their design decisions and demonstrate the user centered design processes that have been followed.
  • 43. SIGCHI format • Could be.. – a concept (i.e., a clear, detailed design specification that can be taken to prototype) – fully realized prototype • Paper work: Teams will submit a short paper (6 pages maximum) describing their design solution. • Discussion: a poster presentation outlining their design, nd discuss their proposed solution with a panel of Student Design Competition Judges • Oral presentation:
  • 44. SIGCHI University of Michigan, altVerto
  • 45. altVerto: SIGCHI design process
  • 46. SIGCHI Inquiry • Contextual inquiry with 68 subjects
  • 47. SIGCHI Analyze, Idea • Choose target user (persona) • Choose focus design concept (themes) • Formed 8 personas, and 4 themes • Development prototype
  • 48. SIGCHI Prototyping • a journaling study based on an experience prototype • a user priority ranking exercise • paper prototyping sessions
  • 49. SIGCHI validation, • prepared 12 storyboards • took these storyboards to potential user, and discuss
  • 50. Question by janelbot