5. Noise Idea to be Sent Encoded idea Idea received Decoded idea Feedback to sender Transmission of encoded message through media channels Sender Receiver The Communication Process
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7. The process of Communication Source Encoding Channel Decoding Receiver Message Message Message Message
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9. Two important forms Of Communication Verbal Communication (involving the use of word) Nonverbal Communication (the process of communicating without word)
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11. Oral Media Written Media Face-to-face talk Telephone Conversation Addressed Documents ( e.g.. Memos, Letters, Fax, email) Unaddressed Document (e.g. Flyer 传单 ) High Low Fastest Slowest Best for nonroutine matter Best for routine matter Feedback Notice Public Auction
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17. 维京集团的“创意机制”特点 全通道试沟通 CEO 公司 A 公司 B 公司 C 员工 员工 员工 员工 员工 员工 事业开发部 特别审查 委员会
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