2. New Media Ad is about just 1% of total Advert market. Madan MOHAN | +919650372626
3. Advert is OK But why mobile advert Madan MOHAN | +919650372626
4. M Advert is important because It is very similar to TV(audio-visual) advert with the added capacity to overcome time and space barrier. It is highly interactive and inter-connective Madan MOHAN | +919650372626
16. Quality M Advert depends on the following indirect factors Economy growth rate Change in consumption pattern Change of priority in social message dissemination by Govt. Rural India needs to be addressed differently Product/service innovation (telecom Space) Other Govt. Regulation (lottery AD) Madan MOHAN | +919650372626
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18. Only drawing a corollary from the past as to what had happened to similar type of advert channelsMadan MOHAN | +919650372626
19. M Advert has substantial potential A good assumption Madan MOHAN | +919650372626
20. One needs to consider qualitative shift in AD content Incidentally there had been also a huge qualitative shift in AD inventory for TV, Print and Radio with change of time from 2000 to 2009 Madan MOHAN | +919650372626