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1. BRIC B2C E-Commerce Report 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
121
Covered Countries
Brazil, Russia, India, China
Price
€3,450 (excl. VAT)
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2. BRIC B2C E-Commerce Report 2010
Key Findings
Covering Brazil, Russia, India & China
• Brazil was the BRIC country with the lowest number of mobile phone subscribers, accounting for only 174
million in 2009.
• The share of B2C E-Commerce sales on total retail sales in Brazil reached 1.1% in 2009, up from 0.9%
in 2008.
• It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales.
• Although Indian E-Commerce grew 30% between 2008 and 2009, its future development might be slowed
by the low broadband penetration.
• In the first half of 2009, there were 155 million mobile Internet users and nearly 320 million broadband
users in China
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
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Germany

3. BRIC B2C E-Commerce Report 2010
Table of Contents (1 of 4) - Brazil
1. Trends 5. Users / Shoppers
• Internet Users and Hours spent Online in Latin • Development of Internet Users (millions) and its
America, incl. Brazil, September 2009 Percentage of Country Population in Brazil,
• B2C E-Commerce Trends in Brazil: Sales and Top 2007-2011f
Players • Age and Number of Internet Users in Brazil, in
• B2C E-Commerce Trends in Brazil: Christmas millions, 2008-2010f; Internet Users by Age in
Sales 2009 Brazil, in %, Sep/Nov 2008
• Mobile Phone Subscribers in BRIC, in millions, • Age / Gender Profile of the Brazilian Internet
2009 & 2014f Audience, incl. Target Audience (000), %
Composition Unique Visitors, Total Minutes (MM),
• Mobile Activities of Mobile Phone Users in Brazil, in
Total Pages Viewed (MM), % Composition Pages,
% of Respondents, September/November 2008
% Composition Minutes, Total Visits (000),
September 2009
• Online Buyers in Brazil, in millions, and Percentage
of Internet Users, 2006-2009
• Online Buyers in Brazil by Gender and Age, in %
of Respondents, September/November 2008
2. Sales
• B2C E-Commerce Sales and total Retail Sales in
Brazil, in BRL billion, 2006-2009
6. Players
• Leading B2C E-Commerce Players in Brazil; by
Assortments
• Leading B2C E-Commerce Players in Brazil; by
Unique Visitors and Audience Reach, February
2010
3. Shares • Visitation and Engagement for 20 selected Retail
Web Sites in Brazil, incl. total Unique Visitors
• B2C E-Commerce Share of total Retail Sales in (000), Average Minutes per Visit, Average Visits
Brazil, in %, 2006-2009 per Visitor, July 2008
• Facts about B2W (Submarino.com.br,
Americanas.com, Shoptime.com.br)
• Facts about Magazineluiza.com.br
• Facts about Portcasa.com.br
• Facts about Lojasmm.com
• Facts about Walmart.com.br
4. Products
• Facts about Casasbahia.com.br
• Ranking of Top Retail Sub-Categories, total Brazil, • Facts about Paodeacucar.com.br
Age 15+, Home and Work Locations, by total • Facts about Giulianaflores.com.br
Unique Visitors (thousand) and Reach in %,
• News about regional Retailers
July 2008
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4. BRIC B2C E-Commerce Report 2010
Table of Contents (2 of 4) - Russia
1. Trends 4. Products
• Proportion of Internet Users Aged 15 and over in • The Online Book Market in Russia
CEE Countries as % of the Population, 2008 & • Distribution of Internet Users Purchase Preference
2009 by Product Category in Russia, in %, 2007
• Internet and Mobile User Trends in Russia
• B2C E-Commerce Trends in Russia: Market
Development
• B2C E-Commerce Trends in Russia: Online Sales
• B2C E-Commerce Trends in Russia: Growth 5. Users / Shoppers
• Broadband Market Value in Russia, in USD million
and Wireless Access Share, in %, 2007-2012f • Development of Internet Users (million) and its
Share of Country Population in Russia, 2008-2013f
• Mobile Phone Subscribers in BRIC, in millions,
2009 & 2014f • Online Buyers in Eastern European Countries incl.
Russia, in % of total Internet Users, 2007-2008
2. Sales
• B2C E-Commerce Sales (2007-2009), Distance 6. Players
Selling (2007-2008) and Retail Sales (2006-2009)
in Russia, in EUR billion • Leading B2C E-Commerce Players in Russia; by
Assortments
• E-Commerce Sales by B2C, B2B and B2G, in RUB
billion and % B2C growth, 2006-2008 • Leading B2C E-Commerce Players in Russia; by
Unique Visitors and Audience Reach, February
2010
• Facts about Ozon.ru
• Facts about MVideo.ru
3. Shares • Facts about 003.ru
• Facts about Quelle.ru
• B2C E-Commerce Share of Total Retail and
• News about X5 Retail Group
Distance Selling in Russia, 2007-2008
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5. BRIC B2C E-Commerce Report 2010
Table of Contents (3 of 4) - India
1. Trends 4. Products
• Asia Pacific Region and Individual Country Growth • Most popular Online Purchase Items and most po-
by unique Visitors, incl. India, Sep. 2008-Sep. pular Travel Categories in E-Commerce in India, in
2009 %, 2009; Top 10 traded Items on eBay India, 2009
• E-Commerce Trends in India: General Overview
• E-Commerce Trends in India: Shoppers and Online
Purchases
• E-Commerce Trends in India: Top 5 Hubs
• E-Commerce Trends in India: Handicrafts
• Online Offers for young People in India
5. Users / Shoppers
• Mobile Internet in India • Development of Internet Users (millions) and its
• Mobile Phone Subscribers in BRIC, in millions, Percentage of Country Population in India, 2008-
2009 & 2014f 2013f; Online Shoppers as Percentage of Internet
Users, 2008
• Internet Shoppers in India and selected Asian-Paci
fic
Countries, in % of Internet Users, Q2 2008 vs.
Q2 2009
2. Sales
• B2C E-Commerce Sales and total Retail Sales in
India, in USD billion, 2008-2011f
6. Players
• Leading B2C E-Commerce Players in India; by As-
sortments
• Leading B2C E-Commerce Players in India; by
Unique Visitors and Audience Reach, February
2010
3. Shares • Facts about Shopping.rediff.com
• Facts about Shopping.indiatimes.com
• B2C E-Commerce Share of total Retail Sales in
• News about Zapakshop.com
India, in %, 2008-2011f
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6. BRIC B2C E-Commerce Report 2010
Table of Contents (4 of 4) - China
1. Trends 4. Products
• Top 10 Countries by Internet Users (in millions), • Trading Volume of Fashion Commodities Online
incl. China, 2008-2013f Shopping in China, in RMB billion, 2007-2012f
• Asia Pacific Region and Individual Country Growth
by unique Visitors, incl. China, Sep. 2008-Sep.
2009
• Internet Market Trends in China
5. Users / Shoppers
• Online Shopping Market Trends in China
• Transaction Size of the Online Shopping Market in • Development of Internet Users and its Percentage
China, in RMB billion, 2007-2012f of Country Population in China, 2006-2009
• Online Travel Reservation Market Size Trends in
• Development of Internet Users and its Percentage
China, in RMB million, Q3 2008-Q3 2009 of Country Population in China, 2008-2013f
• Online Games Market Size Trends in China, in RMB • Age Structure of Internet Users in China, in %,
billion, Q3 2007-Q3 2009 12/2008 & 12/2009
• Online Gaming Trends in China • Internet Shoppers in China, in million, Dec 2008 &
• E-Commerce & M-Commerce Spending Trends in Dec 2009
China • Internet Shoppers in China and selected Asian
• Mobile Internet User and Commerce Trends in Countries, in % of Internet Users, Q2 2008 vs.
China Q2 2009
• Number and Structural Characteristics of Mobile
Internet Users in China
• Mobile Internet Market Size in China, in RMB billi-
on, 2007-2012f
6. Players
• M-Commerce Trends in China
• Mobile Phone Subscribers in BRIC, in millions, • Leading B2C E-Commerce Players in China; by
2009 & 2014f Assortments
• Leading B2C E-Commerce Players in China; by
Unique Visitors and Audience Reach, February
2. Sales 2010
• Leading C2C E-Commerce Players in China; by
• B2C E-Commerce Sales in China, in RMB billion, Assortments, Unique Visitors and Audience Reach
2007-2013f, Total Retail Sales, in RMB billion,
• Facts about Amazon.cn
2007-2011f
• Facts about Taobao.com
3. Shares • Facts about Ctrip.com
• Facts about Elong.net
• B2C E-Commerce Share of Retail Sales in China, in • News about SonyEricssonShop.cn
%, 2007-2011f
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7. BRIC B2C E-Commerce Report 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
India was the BRIC country with the second highest number of mobile
phone subscribers, accounting for more than 525 million.
Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f
747,4
China *
1 1
31 ,7
525,2
India
853,0
2009
2014
174,3
Russia
R i
200,3
174,0
B razil
21 3
2,3
2
0 200 400 600 800 1000 1200 1400 1600
in millio ns
Note: Data is for December of each year; * excl. Hong Kong
Source: eMarketer, February 2010
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
In 2009, the number of Internet users in China increased to
384 million, representing 29% of the population.
Development of Internet Users* and its Percentage of Country Population in China, 2006-2009
450 35%
384
400
30%
Number of Internet Users (millions)
Percentage of Country Population
350
298 29,0%
300 25%
250
210 22,6% 20%
200
150 137 15%
16,0%
100
10%
50 10,5%
0 5%
2006 2007 2008 2009
Internet users % of population
Note: *Numbers are from the end of the corresponding years
Source: CNNIC, December 2009
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