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1. France Online Travel Report 2010
May 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
May 2010
Publication Date
May 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
25
Covered Countries
France
Price
€1,250 (excl. VAT)
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

2. France Online Travel Report 2010
Key Findings
Covering Market, Consumers and Competitors
• Online leisure and unmanaged business bookings in France are projected to remain flat while the overall
travel market contracts by -9%.
• In 2009, the online travel market represented 20-25% of total online sales in France.
• “Flight Tickets” were the travel category most purchased online in 2009, followed by “Hotel or Club”.
• In the fourth quarter of 2009, Expedia was replaced by Opodo within the Top 5 ranking, reaching 1.6 million
unique visitors.
• Easyvoyage plans to reach revenues of EUR 21 million in 2010, up from EUR 17 million in 2009.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

3. France Online Travel Report 2010
Table of Contents
1. Market 2. Consumers (cont.)
• Online Travel Market Trends; including Growth, • Sources of Information for Customers (incl.
in %, 2008-2009 Internet, Friends, Print Media, etc.) before going
• Online Share of the Travel Market, in %, into a Travel Agency, in %, 2009
2008-2009 • Share of Travelers who planned or booked their
• Share of the Online Travel Market on total Online Holidays Online, in %, 2009
Sales, in %, 2009 • Sales Channels used for researching and
• Online Travel Sales Growth, in %, 2009 vs. 2008, purchasing Travel Services, in % of Internet Users,
Q4 2009 vs. Q4 2008 & 2008 vs. 2007 October 2008-October 2009
• Online Travel Competition and Sales Channels • Travel Categories most purchased Online, in % of
• Volume and Share of the French Online Travel Internet Users, 2009
Supplier Categories, in EUR billion and in %,
2008 & 2011f
3. Competitors
• Share of direct Sales Channels on the Revenues of
Tour Operators, including Online, in %, 2008-2009
• Top 5 Online Travel Sites, in millions of Unique
Visitors, Q2 2009
• Top 5 Online Travel Sites, in millions of Unique
2. Consumers
Visitors, Q4 2009
• Consumer Online Booking Patterns • Facts about Govoyages.com; including Revenues,
in EUR million, 2008-2009
• Main Sources of Travel Information (incl. Internet,
Word-of-Mouth, Travel Guides, etc.), in %, 2009 • Facts about Easyvoyage.com; including Revenues,
in EUR million, 2008-2010f
• Reasons for planning Travel Online, in %,
May 2010 • Facts about Allinfrance.com; including Revenues,
in EUR million, 2010-2011f
Sample
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Furthermore, Easyvoyage plans to reach revenues of EUR 21 million
in 2010, up from EUR 17 million in 2009.
Facts about Easyvoyage.com; including Revenues, in EUR million, 2008-2010f
French online travel information services provider
Easyvoyage plans to expand through several
acquisitions.
The company targets to increase the number of
unique visitors in Europe to six million by summer
2011 by taking over three companies, one in
France and two abroad.
Easyvoyage registers 2.78 million unique visitors
per month, according to Comscore.
Revenues of Easyvoyage.com, in EUR million, 2008-2010f
Easyvoyage, set up in 2000, currently operates in
25
France, Spain, Italy, the UK and Germany and 21,0
employs 100, including 25 journalists. 20
17,2
15,9
in EUR million
The company sees a revenue of EUR 21 million 15
(USD 26.3m) in 2010, against EUR 17.2 million
in 2009. Last year, its activity grew by some 7% 10
compared to 2008. 5
0
2008 2009 2010f
Source: French Business Digest, May 2010
23
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
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Germany

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yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany