Brochure & Order Form_Global Underwear Market Report 2012
1. Global Underwear Market Report 2012
February 2012
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Global Underwear Market Report 2012
February 2012
Publication Date
February 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
155
Covered Countries
USA, Colombia, UK, Germany, France, Denmark, Italy, Netherlands, Poland, Russia, Spain, Japan,
China, India, South Korea, Saudi Arabia, UAE, Australia
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2. Global Underwear Market Report 2012
Key Findings
Covering 18 countries worldwide
• In terms of lingere spending, “EU 27” was the leading region worldwide in 2010, followed by USA, Russia
and China.
• In the USA, the market for ladies’ underwear grew by one third from 2004 to 2010, while it only increased
by approximately 10% for male underwear in the same period.
• Among European countries, France was the country with the highest spending on lingerie in 2010, followed
by Germany, the UK and Italy.
• More than 40% of Chinese underwear customers are aged 25-44, an age group expecting higher income in
the ongoing Chinese economic boost. Furthermore, the South Korean lingerie market is still controlled by
local brands in 2011, but international brands are gaining market share.
• The global underwear market is dominated by manufacturers who also sell their products to consumers.
HanesBrands, Calida, Hunkemöller and Triumph are among the successful competitors. Players who showed
a weak performance in this dynamic market were Austrian underwear specialist Palmers and La Senza UK.
Company and Product Information
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3. Global Underwear Market Report 2012
Table of Contents (1 of 3)
1. MANAGEMENT SUMMARY 2. GLOBAL MARKET TRENDS (cont.)
2. GLOBAL MARKET TRENDS 2.4 Regional: Europe
2.1 Regional: Global • Bodywear Consumption by 14 selected Countries, in
EUR billion, 2008 (12 Countries), 2009
• Breakdown of the Global Lingerie Spending by
(10 Countries) and 2010 (5 Countries)
Regions, in %, 2010
• Annual Per Capita Bodywear Spending by Country
• Global Lingerie Spending by Regions and major and EU Average, ranked by most recent Spending,
in EUR, 2008 (12 Countries), 2009 (3 Countries) and
Markets, in EUR billion, 2010
2010 (7 Countries)
• Trends in the Top Countries USA, UK, Germany, • Overview of Bodywear Demand, in EUR million,
France & Japan, 2010-2011 2010 and CAGR in Demand, in %, 2006-2010
• Shapewear Market Trends, 2011 • Bodywear Market Segmentation, 2010
• Bodywear Trends, 2010-2012
• Lingerie Market with Spending by Country and
2.2 USA (Top Country) Spending on Lingerie in the five largest European
Markets, in EUR billion, 2010
• Underwear Market Figures, in USD billion and
• Trends in Men buying Lingerie, 2011/2012
% Change, 2004 & 2010
2.5 UK (Top Country)
• Market Volumes for Intimate Apparel, Hosiery and
• Retail Trends and Changes in Lingerie Retail Sales,
Male Underwear, in USD billion, 2008 & 2009
in %, 2010-2011
• New Product Trends and Growth of Shapewear, • Underwear Market Trends and Age Distribution of
UK Women who had Bra Fittings, in %, 2010
Long Leg Briefs and Tights, in %, 2010
• Underwear Sector Market Volume in GBP bil. and
• Intimate Apparel Sales Cycle Trends, 2010/2011 and Growth, in %, 2009-2010
Bra and Panty Sales Growth, in %, three Months • Bodywear Trends, 2009/2010
ending February 2011 • Luxury Lingerie Market Trends, 2011
• Lingerie Spending Trends, in EUR billion and 2.6 Germany (Top Country)
Breakdown of Categories in Lingerie Spending, in %,
• Bodywear Trends and per Capita Spending on
2010 Bodywear, in EUR 2008 & 2009
• Underwear Sales Trends and Breakdown of
• Loungewear Trends, 2012/2013
Foundations Sales by Product, in %, 2010
• Bra Consumer Preferences and Importance of
2.3 Colombia Bra Attributes by Women in Germany, in %, 2011
• Shapewear Trends, 2011
• Underwear Market Trends and Breakdown of Clothing
• Nightwear Market Trends in 2011 and Nightwear
Spending by Segment, in COP bil. and in %, 2010
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4. Global Underwear Market Report 2012
Table of Contents (2 of 3)
2. GLOBAL MARKET TRENDS (cont.) 2. GLOBAL MARKET TRENDS (cont.)
2.7 France (Top Country) 2.15 Japan (Top Country)
• Lingerie Trends, 2011/2012 • Women’s and Men’s Underwear, Nightwear and
Swimwear Market Value, in JPY billion and in %,
• Bodywear Trends, 2010-2012
2010
• Breakdown of Clothing Categories bought by Women,
• Women’s Underwear, Nightwear and Swimwear
in %, 2010
Market Value, in JPY billion, 2009 & 2010
• Breakdown of Market Growth in different Bodywear
• Shapewear Trends, 2011
Segments, in %, 2010
• Fat-burning Underwear Trends, 2011
2.8 Denmark 2.16 China
• Underwear and Lingerie Market with Market Volume,
• Bodywear Trends, 2010
in EUR, 2010 & 2011
2.9 Italy • Women’s Underwear Market Trends, 2011
• Underwear Market Values, in RMB billion, 2011 &
• Bodywear Trends and Average Amount spent on
2016f
Bodywear per Person in Italy, in EUR, 2010
• Women’s Underwear Market Sales, in RMB billion
and Annual Growth in %, 2011f-2015f
2.10 Netherlands
• Men’s Underwear Market Revenues, in RMB billion,
• Bodywear Trends, 2010
2007-2010
• Forecast of Bodywear Trends, 2011/2012
• Hosiery Market Trends, 2011
• Breakdown of Bra Styles as favored by Dutch
• Market Revenue, in EUR million, 2004 & 2009
Women, in %, 2010
2.17 India
2.11 Poland
• Lingerie Market Trends, 2011-2012
• Bodywear Trends, 2010/2011
• Lingerie Market with Market Volume, in EUR billion,
2010
2.12 Russia
• Lingerie Market Value, in INR billion, 2009 & 2014f
• Underwear Market Trends, 2010-2012 and
Underwear Price Segment Growth, in %, 2012f
2.18 South Korea
• Underwear Market Volume, in EUR billion,
• Lingerie Market Trends, 2010-2012
2008-2012f
• Lingerie Market Volume, in KRW trillion, 2009-2010
• Changes in Lingerie Shopping Behavior, 2011
2.19 Regional: Middle East
2.13 Spain • Lingerie Trends, 2011
• Bodywear Trends, 2009-2011
• Lingerie Market & Lingerie Spending in Middle East &
other Regions Worldwide, in EUR bil., 2010
2.14 Regional: Asia
• Lingerie Spending in Asia and other Regions 2.20 Saudi Arabia
Worldwide, in EUR billion, 2010
• Personnel Trends in Lingerie Shops, 2011/2012
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5. Global Underwear Market Report 2012
Table of Contents (3 of 3)
2. GLOBAL MARKET TRENDS (cont.) 3. GLOBAL UNDERWEAR PLAYERS (cont.)
2.21 UAE 3.3 Major Underwear Player Profiles
• Lingerie Trends, 2011 • Major Underwear Market Players, by Country, 2012
• Baci Lingerie: Profile
• Calida: Profile
2.22 Australia
• Chantelle: Profile
• Intimate Apparel Trends, 2010/2011 • Etam: Profile
• Gunze: Profile
• HanesBrands: Profile
3. GLOBAL UNDERWEAR PLAYERS • Hunkemöller: Profile
3.1 List of Players by Business Type in • La Senza: Profile
the EU • Lindex: Profile
• Maidenform Brands: Profile
• Overview of Retail Chains, Department Stores and
• Palmers: Profile
Home-/Online-Shopping in the Bodywear Segment in • Triumph: Profile
the UK, Ireland & Belgium, 2011 • Victoria’s Secret: Profile
• Overview of Retail Chains, Department Stores and • Wacoal: Profile
Home-/Online-Shopping in the Bodywear Segment in • Warnaco: Profile
Germany & Austria, 2011 • Wolford: Profile
• Overview of Retail Chains, Department Stores and 3.4 Other Underwear Player Profiles
Home-/Online-Shopping in the Bodywear Segment in
• Agent Provocateur: Profile
the Netherlands, Sweden & Denmark, 2011
• Arcte Fashion Brands: Profile
• Overview of Retail Chains, Department Stores and • Ayyildiz: Profile
Home-/Online-Shopping in the Bodywear Segment in • Concept Club: Profile
France, Italy & Spain, 2011 • Embry: Profile
• Esotiq & Henderson: Profile
• Overview of Retail Chains, Department Stores and • Falke: Profile
Home-/Online-Shopping in the Bodywear Segment in • Fashion Box: Profile
Poland, Slovenia & Hungary, 2011 • Frederick’s of Hollywood: Profile
• Gossard: Profile
• Hope Lingerie: Profile
• Intimacy: Profile
• Intimissimi: Profile
• Kom Tekstil: Profile
• La Perla: Profile
3.2 Department Stores and Clothing
• La Vie en Rose: Profile
Retailers • Lovable Lingerie: Profile
• Oysho: Profile
• Debenhams: Lingerie Development within
• Parijanka: Profile
Department Stores and Retailers, 2011
• Pompea: Profile
• Marks & Spencer: Lingerie Development within
• Schiesser: Profile
Department Stores and Retailers, 2011
• Slenderella: Profile
• Karstadt: Lingerie Development within Department • Sunset: Profile
Stores and Retailers, 2011/2012
• Van de Velde: Profile
• Esprit: Lingerie Development within Department • Women’s Secret: Profile
Stores and Retailers, 2011/2012 • Yamamay: Profile
• OneStopPlus: Lingerie Development within • Zeki Triko: Profile
Department Stores and Retailers, 2011/2012
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6. Global Underwear Market Report 2012
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
67% of Internet lingerie retailers in the UK experienced an
increase in sales in 2011 as compared to 2010.
UK: Retail Trends and Changes in Lingerie Retail Sales, in %, 2010-2011
Despite lingerie being a fit-oriented product, Internet sales have
been on the rise.
Changes in Lingerie Retail Sales,
67% of lingerie Internet retailers in the UK stated that their sales had
increased in 2011 as compared to 2010, while 33% reported steady in %, 2010-2011
sales and no Internet retailer of lingerie experienced decreasing
sales. 75%
67%
In comparison, only 35% of independent retailers stated that their
sales were better in 2011 than in 2010. A further 19% reported 60%
stagnating figures, while 46% had faced decreasing sales.
26% of large retailers, including multiples and department stores, 50% 46%
reported an increase in sales in 2011, while 60% faced stagnation
and 14% had decreasing sales.
35%
In 2011, Lingerie retailers were affected by low consumer confidence 33%
and spending. Further concerns were the UK VAT increase and price
increases from brands. 26%
25%
Still, 40% of Internet lingerie retailers lowered their prices in 2011, 19%
followed by 29% of large retailers and only 6% of independent 14%
retailers.
Online lingerie retailers are the group of lingerie retailers that is most 0%
optimistic about 2012, followed by independent retailers and with 0%
large retailers as the most pessimistic. Internet Retailers Independent Large Retailers
Retailers
In order to improve their business, lingerie retailers develop
websites, change their brand mix or add new product sectors. Increase Stagnation Decrease
Note: based on a Lingerie Buyer survey conducted in the lingerie industry in November 2011
Source: Lingerie Buyer, January 2012
35
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
In 2011, HanesBrands continued to grow and was set to reach
worldwide net sales of USD 4.9 to 5.0 billion (EUR 3.6 billion).
HanesBrands: Profile
Name of Company HanesBrands Inc.
Country of Origin USA
Main Homepage www.hanesbrands.com
Vertical Integration Retailer, Manufacturer, Intermediary
Business Model Multi-Channel, Multi-Brand Retailer
• Positioning: Medium-Pricing
Positioning/ Product Range
• Main Product Range: Women’s, Men’s and Kid’s Underwear, Socks, Hosiery, Casualwear and Activewear
• USD 4.3 billion (EUR 3.3 billion) in 2010
Revenue/ Financials
• The net sales guidance for 2011 was confirmed at USD 4.9 to 5.0 billion (EUR 3.6 billion)
Main Countries USA, Canada
• HanesBrands employs more than 55,500 employees in over 25 countries worldwide as of 2011.
• Owned brands selling underwear include Hanes, Playtex, Bali, Just My Size, Barely There, and Wonderbra.
• US market share grew by 11% in 2010 compared to 2009.
• Worldwide growth (excluding the US) rose by 16% in 2010.
News • Price increases were applied internationally in order to counteract rising costs in 2011.
• Despite increases in price, the sale of men’s underwear grew by 10% in the third quarter of 2011. Intimate
apparel did not perform as well, experiencing a decline.
• In the fiscal year ending January 1, 2011, innerwear accounted for 46.5% of net sales, while hosiery
accounted for 3.9%.
• The US accounted for 88.3% of net sales in the year ending January 1, 2011, followed by Canada with 3.3%.
Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
116
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7. Global Underwear Market Report 2012
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