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Press Release
Hamburg, August 20th, 2014
Advanced Infrastructure and Consumer Behavior Favor Online Retail in Australia
and New Zealand
A new publication by Hamburg-based business intelligence organization yStats.com, “Australia &
New Zealand B2C E-Commerce Market 2014”, reports though smaller in population than some
emerging B2C E-Commerce stars in the Asia-Pacific Region, these two countries do not falter in
regional and global comparisons.
Australia
Australia ranks among the top 5 countries in B2C E-Commerce sales in the Asia-Pacific Region.
It has one of the most developed infrastructures, with Internet penetration reaching over 80%
of the total population and ranking third in the region. High smartphone penetration in Australia
contributes to strong growth rates of M-Commerce sales, estimated at double-digit percentage
rates for the next three years. Close to 50% of the traffic to online shopping websites comes from
mobile users.
In regards to product categories in online purchases in Australia, travel accounts for around a
quarter of total B2C E-Commerce sales. The two most purchased physical product categories are
electronics and fashion products, each accounting for over a 10% share of the total sales.
An important feature of the market is the high share of cross-border sales. Australian shoppers
are among the most active worldwide in terms of buying from foreign online merchants. Imports
account for over half of all online retail sales in the country.
The leading players on the Australian market are foreign names, such as Amazon and eBay,
which are among the most visited websites in the country. However, local merchants are rapidly
emerging. The number of local online stores has tripled in recent years, and traditional retailers
such as Woolworths, Big W, Coles, JB Hi-Fi, Target and Harvey Norman have made their way
to the top 10 most popular shopping websites.

2. yStats.com GmbH & Co. KG • Behringstrasse 28a • D-22765 Hamburg • Phone +49 (0) 40 39 90 68 50 • Fax +49 (0) 40 39 90 68 51
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New Zealand
Active online shoppers and an advanced infrastructure have allowed New Zealand to rank among
the top 20 countries worldwide in B2C E-Commerce potential despite the island nation’s small
population size. Internet connectivity is well adopted in New Zealand and over half of adult
population buys online. B2C E-Commerce is a high one-digit percentage of the total retail sales in
the country.
Proliferation of online shopping on foreign websites is a trend in New Zealand, with over one third
of all sales generated across the borders. The growth rate of cross-border shopping outpaces
local online sales.
Interestingly, a significant share of online retail market in New Zealand is held by specialized
food, groceries and liquor, which according to some estimates are even ahead of consumer
electronics and fashion in terms of market share. Online marketplace Trade Me is the most
popular destination for online shoppers, followed by a major retailer, the Warehouse, which has
recently increased investment in development of its online retail channel.
For further information, see:
http://ystats.com/uploads/report_abstracts/1099.pdf

3. yStats.com GmbH & Co. KG • Behringstrasse 28a • D-22765 Hamburg • Phone +49 (0) 40 39 90 68 50 • Fax +49 (0) 40 39 90 68 51
press@ystats.com • www.ystats.com • www.twitter.com/ystats • www.linkedin.com/company/ystats • www.facebook.com/ystats
WE DELIVER THE FACTS YOU MAKE THE DECISIONS
RESEARCH ON INTERNATIONAL MARKETS
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About yStats.com
Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized
in secondary market research. In addition to offering reports on markets and competitors,
yStats.com also carries out client-specific research. Clients include leading global enterprises from
various industries including B2C E-Commerce, electronic payment systems, mail order and direct
marketing, logistics, as well as banking and consulting.