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1. JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
PUBLICATION DATE: DECEMBER 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS
I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS
PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS

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Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
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QUESTIONS
ANSWERED
IN THIS REPORT
How large is the B2C E-Commerce market in Japan predicted to be in 2016 and in 2020?
How do different sources project online retail sales growth in Japan for the coming years?
What are the forecasts for M-Commerce and cross-border B2C E-Commerce sales in Japan?
What is Japan’s global rank in terms of B2C E-Commerce sales?
Who are the leading B2C E-Commerce companies in Japan by market share?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

3. ONLINE RETAIL SALES IN JAPAN ARE BOOSTED BY M-COMMERCE
As of 2016, Japan is the fourth largest B2C E-Commerce market worldwide, according
to the findings of the new report from yStats.com. More than one quarter of all households
in Japan make purchases online, buying popular product categories such as clothing,
appliances, groceries and furniture. The two largest online retail platforms in the country by
2015 market shares were Rakuten and Amazon.
Five different predictions are cited in the yStats.com report regarding the future of
online retail sales in this country. In 2016, a growth rate of slightly above 10% is expected.
Through 2020, this rate is projected to moderate. M-Commerce is seen as one of the growth
drivers, expected to account for around half of all B2C E-Commerce sales in a five years’
time. Another forecast cited in the report suggests that cross-border online sales to Japan
could rise significantly, driven by online imports from countries such as the USA and China.
JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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4. MANAGEMENT SUMMARY
MARKET OVERVIEW AND INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview and International Comparisons, November 2016
 Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. Japan, in %, 2016f & 2020f
 CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. Japan, in %, by Minimum and Maximum
CAGR Forecast, 2015 - 2020f
 Share of Households Shopping Online, in %, 2011 – 2015
 Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2015
 B2C E-Commerce Sales Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f
 M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 – 2016f & 2020f
 Market Shares of Top Four B2C E-Commerce Market Players, in %, 2015
OVERVIEW OF SALES AND SHARES FORECASTS
 B2C E-Commerce Sales Forecasts, by Five Comparative Estimates, in USD billion and JPY trillion, 2014 - 2020f, and
CAGR, in %, 2015 - 2020f
 B2C E-Commerce Share of Total Retail Sales, in %, 2014 – 2019f
SALE FORECASTS
 B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2014 – 2020f
 B2C E-Commerce Sales, in USD billion, 2014 - 2016f & 2020f
 Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2014 – 2018f
 B2C E-Commerce Sales, in JPY trillion, and CAGR, in %, 2014 & 2017f
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JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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TABLE OF CONTENTS
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JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
REPORT-SPECIFIC SAMPLE CHARTS

6. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT
Report Coverage
 This report covers the forecasts for B2C E-Commerce sales in
Japan. The report is based purely on secondary market research and does
not contain any sales forecasts produced by the report publisher.
 The forecasts cited in this report were produced by various
reputable sources and differ in definition, methodology and the time
period referenced. The sources may refer to B2C E-Commerce sales as
online retail sales, Internet retailing sales, or E-Commerce sales. Some of
the sources include both B2C and C2C sales in their sales definitions, while
others excluded or did not mention C2C in their methodology. The
majority of original sources used in this report excluded travel and/or
other services from their definition and included M-Commerce sales,
while one also included services.
 Most of the forecasts cited in this report were published within
the previous 12 months.
Report Structure
 The report starts with an Overview and International
Comparisons chapter. It opens with a qualitative overview of the B2C E-
Commerce market in Japan (a text chart). The country’s share of global E-
Commerce sales in 2016 and 2020 is revealed, and the country’s minimum
and maximum E-Commerce CAGR forecasts are compared to other top
markets worldwide. Next, some key market characteristics, including
online shopper penetration, top B2C E-Commerce product categories, and
major B2C E-Commerce market players are revealed. Furthermore,
forecasts for some key online retail trends in Japan, cross-border online
shopping and M-Commerce, are included.
 The next chapter contains an overview of all sales forecasts
included for this country summarized in one table, with a year span 2014
through 2020. Not all the years were covered by each of the sources. Within
this table, the forecasts that contain the years 2015 and 2020 are presented
first and ranked by CAGR in 2015 through 2020. All other forecasts are
ranked so that the most far reaching forecasts in terms of years covered
are presented first. If forecasts from several sources end with the same
year, they are ranked by sales volume predicted for this year. Besides the
sales volumes, the table also includes the names of the respective sources,
definitions where available and CAGR if available for the years 2015
through 2020.
 A forecast regarding the B2C E-Commerce share of retail sales is
presented next, with a year span 2014 to 2019.
 The last chapter contains charts with individual sales forecasts
from the summary table. The conversion rate used in the action titles and
Management Summary refers to the average rate for 12 months to the 1st
of November, 2016. If the source reported year-on-year growth rates or
CAGR, these numbers were included as in the source; where no growth
numbers were available in the source, they were calculated from the
provided sales values.
JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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7. UK B2C E-Commerce Sales Forecasts: 2016 to 2020
USA B2C E-Commerce Sales Forecasts: 2016 to 2020
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
December 2016
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Trends in Worldwide Internet Retail 2016 July 2016 € 1,450
Top Players in Global B2C E-Commerce Market 2016
Global B2C E-Commerce Market 2016
July 2016
June 2016
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Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Asia-Pacific Online Travel Market 2016
Asia-Pacific Online Payment Methods: First Half 2016
October 2016
September 2016
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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
Central Asia and Caucasus B2C E-Commerce 2015
North America B2C E-Commerce Market 2015
March 2016
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November 2015
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Fraud and Security in Global Online Payment 2016 October 2016 € 950
Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950
Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950
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JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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