This presentation was a talk I gave at the Annual Conference of K2 Communications held on January 28, 2011 in Bangalore. The presentation explores the myths about social media, how the integration of social media tools and techniques into an existing PR strategy can help brands and consumers and finally, explores some of the interesting campaigns that have been run in the past. No part of this presentation may be copied/downloaded/used elsewhere without the express written permission of Nikhil Kumar.

1. Integration of social media into an existing PR architecture NIKHIL KUMAR

2. Links & Contacts This presentation is available on SlideShare http://www.slideshare.net/yaake Skype: nikhil.kmr Twitter: nikhl_kumar Cell: +91 98860 76108 Email: nikhil.kmr@live.com

3. PR’s Era Of Apartheid Is Ending

4. A Few Common Myths About Social Media

5. MYTH 1. Social Media Is A Great Alternative To Traditional PR & Marketing

6. 2. Social Media Is Cheaper Than A Traditional PR Approach MYTH

7. MYTH 3. Ideas Spread Because They Are Essentially ‘Good’

8. The Indian Scenario

9. Who Needs Graphs & Statistics & Other Boring Numbers?

10. Some Interesting Tools To Be Considered

11. We Use It Already. Sort Of. Disclaimer: The above screenshot has been used as an example. Sujit John’s permission has not been sought. No laws have been broken here. Really.

12. What ‘More’ Can We Offer?

13. Better Market Research

14. Better Competition Analysis

15. Better Relations With Stakeholders

16. End Of The Monologue Better Dialog For The Brand

17. Better Reach For Consumers

18. Better Book-keeping

19. An Example Of A Perfect Social Media Strategy

20. And On The Other Hand… YoutubeTags: Anti-Starbucks Video Stop Starbucks

21. The Three Mantras Of Social MediaEVOLVE. COMMUNICATE. BE HONEST.