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Issue 10                                                       October 2011




    YACHTING                Sailboats Edition                         .vg
                                                YACHT BROKERAGE
                                                           5 digital marketing
                                                commandments for luxury brands

                                                     YACHT CHARTER
                                                         What to include in your
                                                       social marketing strategy


                                              YACHTING & SOCIAL
                                            NETWORKS STRATEGY
                                                                 marketing mix




                                            Yacht
                                       brokerage
BOAT SHOWS
   Fall Boat Shows
          Calendar
                                          listings
               Charter News . Brokerage News . Events . New Yachts
              1.99£
M o s t   a d v a n c e d   m a r k e t i n g




      Yachting.vg
p l a t f o r m   f o r      t h e       y a c h t i n g




                  British Virgin Islands




                  yacht brokerage solutions




                  yacht charter solutions




                  monthly magazine

                  web: www.yachting.vg
                  email: sales@yachting.vg
                  skype: longitude64
                  facebook: www.facebook.com/yachtingvg
                  twitter: www.twitter.com/yachtingvg
Yachting.vg
                  magazine


The yachting network publishing




        publisher/editor
         Olivier Baelde
       editor@yachting.vg

         advertising mgr
        James Blackburn
     advertising@yachting.vg

           sales mgr
           Ian Foster
       sales@yachting.vg

        marketing mgr
        Clive Coleman
     marketing@yachting.vg

             PR mgr
         Antoine Bonvin
         pr@yachting.vg

        subscriptions mgr
         Danielle Chiocci
    subscriptions@yachting.vg

       social networks mgr
         Sven Nicklasson

   business development mgr
         Glen Coburn


     Yachting.vg is published
          by Latitude 26
    and The Yachting Network.

  All correspondence should be
            addressed to
             Latitude 26
       88-90 Hatton Garden
               Suite 36
        London, EC1N 8PN
          United Kingdom
Latitude 26
         We specialize in web solutions, marketing, publishing for the yacht-
         ing industry




Ya c h t B r o k e r a g e S o l u t i o n s

Ya c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n s

Custom Development

Social Networks and Inbound Marketing

Public Relations




         Contacts

         Crans Montana, CH: +41 (0)27 483-1220
         email: sales@latitude26.ch
         website: http://www.latitude26.ch/

         London, UK: +44 (0)20 7078-4226
         email: sales@latitude26.co.uk
         website: http://www.latitude26.co.uk/

         Miami, FL - USA: +1 (305) 394-9652
         email: sales@latitude26.us
         website: http://www.latitude26.us/
Welcome to Yachting.vg
    Marketing Solutions for Yacht brokerage and Yacht charter companies are our
    primary focus. We developed over the last 24 months an online platform using
    the latest technologies in terms of web design, database architecture, cloud host-
    ing.

    Furtermore, a very powerful social network integration though APIs allows the
    brokerage and charter companies using our yachting solutions to gain maximum
    exposure on a worldwide basis with a minimum of efforts on their side.

    Then, our montlhy magazines generated through an InDesign CS5 workflow
    integration allows to generate on a monthly basis magazines for every sites com-
    posing The Yachting Network.

    Magazines are available in printed and electronic versions.




    M
    The Yachting Network platform coupled to our yachting solutions provide an
    exclusive set of features to yacht brokerage and yacht charter companies allow-
    ing them to market worldwide on different medias their yachts for sale or charter
    fleet.

    We continuously work on improving our platform to provide advanced features
    not available in third party listings websites.

    Join us

    Olivier Baelde
    Publisher, Editor
    Crans Montana, Switzerland




6                               www.yachting.vg - BVIs
Y
                         YACHTING.VG - ISSUE 10 - October 201
                                                            1




            achting.vg
       5 digital marketing commandments 14
       What to include in your social media
       marketing strategy                   18
       Yacht Brokerage Solution             26
       Yacht Charter Solution               34
       Docks & Slips Solution               42
       Yacht Brokerage Listings             46
       Social Media and Yachting           122
       The Yachting Network               126
       Yacht Charter                       130
       Yachting & Social Networks          142
       Boat Shows October 2011             148
       Yacht Design News                   152
       News around the World              156
       Online PR tips                      160
       Finding Prospects Tips              168




www.yachting.vg - BVIs                                      7
THE
                             YACHTING
                             NETWORK
                  www.theyachtingnetwork.ch

                    Most Advanced Marketing
                   Services for Luxury Yachting




Contacts
CH - Crans Montana: +41 (0)27 483 12 20
UK - London: +44 (0)20 7078-4226
USA - Miami: +1 (305) 394-9652
email: sales@theyachtingnetwork.ch
Social Media Marketing


Social Networks Integration


Superyachts Marketing


Dedicated Superyachts
Reservation Sites


Yacht Brokerage Solutions


Yacht Charter Solutions


Corporate Magazines
Creation


Superyachts Magazines
W
                                        elcome to the Yachting.vg monthly magazine. The pri-
                                       mary purpose of this magazine is to present yachts for
                                      brokerage and yachts for charter from clients using our
                                     yachting solutions. In order to provide them with a com-
                                    petitive advantage, we decided to integrate our online plat-
                                   form called The Yachting Network with the Adobe inDe-
                                 sign workflow. The end result being that all the listings from
                               clients using our online yachting solutions are as well included
                              in our monthly magazines. It brings them maximum exposure
                             as well as brand recognition. We believe that there is still a need
          for a printed version to allow readers to be able to read offline while traveling for
          example. Furthermore, it allows our clients to reach potential buyers who are not
          always willing to stay a long time in front of a computer screen in order to review
          luxury yachts for sale or charter. A printed version still has its charm and provides
          added value to our clients.

     The Yachting
     Network has local
     websites in all eu-
     ropean countries.




10                                      www.yachting.vg - BVIs
The print version
                    We hope you will enjoy reading every month           our yachting solutions and social networks
of our magazine
                    our magazines. In the following months, eve-         and coupled with a printed version will bring
brings additional
                    ry site part of The Yachting Network will be         them a very powerful platform to increase
readers and
                    integrated in the Adobe Indesign workflow            the visibility of their listings.
visibility to our
                    in order to generate monthly magazines add-
clients
                    ing again some exposure and visibility to our        Unlike third party listing sites specializing in
                    clients listings.                                    yachting, clients list their yachts only once
                                                                         on their websites in our yachting solutions
                    The architecture of our platform now comes           and then syndication takes place. It insures
                    full circle. We are able to provide to all clients   that their domain name and web site is the
                    using our yachting and real estate solutions         place where all listings are managed, indexed
                    an integrated platform able to deliver online        first by search engines and where all inbound
                    and offline visibility through very efficient        traffic goes back to when syndicated to other
                    web services.                                        sites.

                    Furthemore, our complete integration to              Over time, this strategy will bring continuous
                    over 15 social networks through APIs allows          lead generation at a fraction of the cost spent
                    clients using our solutions to post automati-        on multiple third party listing sites where list-
                    cally listings updates on their social media         ings are lost in the crowd.
                    accounts without extra work.

                    We believe that a tight integration between
                    the web sites of our clients running one of



                                               www.yachting.vg - BVIs                                                        11
Belgium - longitude64.be                     Isle Of man - longitude64.im
          Denmark - longitude64.dk                     Montenegro - longitude64.me
          France - longitude64.fr                      Netherlands - longitude64.nl
          Germany - longitude64.de                     Spain - longitude64.es
          Greece - longitude64.gr                      Sweden - longitude64.se
          Italy - longitude64.it                       Switzerland - longitude64.ch




 THE
YACHTING
 NETWORK
     We specialize in yachting solutions. We can provide expert consulting and manage
     the implementation of a complete solution mixing one of our solution running
     under your domain name with marketing campaigns on social networks and print-
     ed advertising in one of our magazines. We offer a wide range of media relations
     and publicity services, specializing in communications planning and consultation.




12                                             www.yachting.vg - BVIs
United Kingdom - longitude64.co.uk
United States - longitude64.com


USA - Florida- yachting-florida.com




                      Sites & Global Coverage
                                                                  OUR CONTACTS

 Longitude 64 - The Yachting Network specializes in               Crans Montana, VS , 3963
 yachting solutions for yacht brokerage yacht deal-               Switzerland
 ers, yacht charter and marinas real estate companies.
 Our Yachting solutions include now two new offers focusing       www.theyachtingnetwork.ch
 on startups and small companies at a very competitive price.
 Furthemore, our Executive and Corporate ver-                     Phone: +41 (0)27 483 12 20
 sions see new improvements for the version 2011.
                                                                  Skype: Longitude64




                                         www.yachting.vg - BVIs                                13
SOCIAL MEDIA




     5 digital marketing
     commandments for                                                                         Just like the luxury
     luxury brands                                                                        “   products and services
                                                                                              themselves, the quality of
                                                                                              luxury digital marketing
     Lately people are talking about luxury    democratic media in the world.                 relies on ideation and
     brands and digital marketing. “Is Digi-                                                  execution. A dress is not
     tal Killing the Luxury Brand?” Invari-    0 You shall democratize but                    inherently luxurious;
     ably, these discussions evaluate the      not downgrade
     dangers of leveraging a wholly demo-
                                                                                              the difference lies in its
     cratic platform in order to promote       Luxury brands obsess over losing ex-           design and high-quality
     a wholly exclusive industry. But, as      clusivity in the digital space, but this       manufacture. The same is
     usual, the discussion misses the point.   concern puts the cart in front of the
                                                                                              true of digital marketing
                                               horse. A luxury brand generates ex-
     The question is not if luxury brands      clusivity by cultivating a block of con-       media. ”
     can safely leverage digital media. The    sumers who wish they could buy the
     question is how. With that in mind,       brand’s products, but cannot afford
     here are five commandments for mar-       them. Simply, if luxury brands want
     keting luxury brands using the most       to remain luxurious, they have to en-

14                                                    www.yachting.vg - BVIs
gage not only their paying customers, but also people who
               want but can’t have.                                            0 You shall honor digital media

               This is where the democratizing power of social and new         If luxury brands indeed fear brand dilution, they must first
               media comes into play. Social media enables luxury brands       stop diluting the quality of their digital media. Luxury cli-
               to build tremendous clout among the aspirational set. In        ents may say, “But it’s just a behind-the-scenes video for
               some cases, social media may be the only place aspiring         Facebook and YouTube! Do we really need to spend that
               consumers can reach the brand at all. This, in turn, builds     much on production?” The answer is always “yes.” Digital
               tremendous prestige among the affluent set.                     luxury marketing is only as luxurious as the brands are will-
                                                                               ing to make it.
               In order to democratize without downgrading, luxury
               brands must maintain the digital conversation by engag-         Just like the luxury products and services themselves, the
               ing more aspirational consumers and including them in a         quality of luxury digital marketing relies on ideation and
               controlled brand dialogue. On the other hand, the brand         execution. A dress is not inherently luxurious; the differ-
  luxury       must prevent brand downgrading by embracing clever-             ence lies in its design and high-quality manufacture. The
nd services ness and avoiding mimicry, by ensuring innovation and              same is true of digital marketing media.

 the quality ofnot stealing from their traditional campaigns, and by treat-
               ing digital media like the marketing powerhouse that it is.     Luxury brands must decide whether their digital market-
 al marketing                                                                  ing is luxurious or commonplace, and they must commit
 ation and All the while, luxury brands must strive toward the high-           to making their digital messaging more beautiful, more in-
 dress is not est creativity, elegance and production quality. Only in this    novative and more elegant than anything else out there.
                                                                               Only then can they preserve their up-market brand values.
uxurious; way can luxury brands both cultivate desire and maintain
                exclusivity, and thus, grow in the digital world safely.
 ce lies in its                                                                0 You shall not steal from old media
high-quality 0 You shall not kill the conversation
                                                                               The primary reason luxury brands fail at social and new
 e. The same is
                                                                               media is because they haven’t bothered to understand it.
 al marketing Luxury brands worry that if they allow interactivity or user-    Luxury brands take media developed and produced for tra-
               generated content, if they initiate a conversation between
               brand and buyer, they will lose control of the brand image.     ditional deployment and force it onto their social and new
               This is simply not true.                                        media platforms.


               There are many ways to encourage interactivity while still
               maintaining control of the brand. Look at Burberry’s
               “Art of the Trench,” a photo-sharing destination that primar-
               ily features Burberry-commissioned, high-end photogra-
               phy of models in the brand’s seminal trench coats.

               What’s more, it also allows consumers inside access if they
               upload their own pictures (which are vetted and selected
               by the brand). Therefore, Burberry successfully reaches a
               significant audience while maintaining brand control.

               Luxury brands must learn that they can create digital cam-
               paigns with embedded brand control. Killing the conversa-
               tion outright is not the answer.


                                                                 www.yachting.vg - BVIs                                                        15
SOCIAL MEDIA




     For instance, they digitize a traditional   strategy.
                                                                                               Having a marketing
     TV spot by compressing and upload-
     ing to YouTube, or they post a print ad
     to Facebook.

     This blanket strategy weakens the
                                                 “There is a sense of urgency asso-
                                                 ciated with digital platforms,” , but
                                                 luxury brands must be careful not to
                                                 embrace a platform just because it’s
                                                                                           “   strategy is good, but
                                                                                               having a marketing
                                                                                               strategy that works
     perception of luxury brands. Just as        hot. Only those platforms that spring         is great! Using social
     one wouldn’t put a 30-second static         directly from a core brand ideal or           media requires a careful
     print ad on TV, so should one avoid         customer need can succeed without             thought process,
     stealing traditional media by hawking       diluting the brand itself.
     it in the digital space.
                                                                                               strategic planning and
                                                 Having a marketing strategy is good,          flawless execution. ”
     Luxury digital media requires a devel-      but having a marketing strategy that
     opment, production and deployment           works is great! Using social media re-
     strategy specific to its digital chan-      quires a careful thought process, stra-
     nels. Nothing less will do.                 tegic planning and flawless execution.

     0 You shall not covet the                   0 Observe and analyze your
     neighbour’s media channels                  marketing strategy

     Just because one luxury brand is suc-       Very often, businesses jump on to
     cessfully utilizing a particular digital    Facebook and Twitter without even
     approach does not mean another              analyzing what they need out of these
     luxury brand should follow the same         social networks. They claim that since


16                                                      www.yachting.vg - BVIs
their competitors are using social media so they have no          Evaluating social media ROI is easier said than done. There’s
other choice but to adopt social media. Sooner than later,        no single criteria based on which you can determine the
such businesses are caught off-guard and their social me-         success/ failure of your social media strategy.
dia ambitions reach a tame end.
                                                                  0 Refine your marketing strategy
It is important for businesses to analyze how social me-
dia can help them. They need to observe how people use            The real beauty of social media lies in its dynamism. Social
social media and how their competitors are leveraging it.         media is changing all the time. For example, if you logged
Analyze your business needs and how various social net-           in to your business’ Facebook profile, after a long gap, you
works like Facebook, Twitter, LinkedIn and others can fulfill     would have realized that it’s now a Fan Page. Therefore, it’s
these needs.                                                      important to continuously refine your social media strat-
                                                                  egy and adopt a flexible approach with the changing social
0 What’s your social marketing strategy’s                         media scenario.
action plan?
                                                                  Does your business have a social media strategy that
Once you’ve determined what you want out of social me-            works? If so, what are the most important criteria for devel-
dia, the next important question is how you get it. Busi-         oping such a marketing strategy? How does your business
nesses need to come up with an action plan with realistic         measure its social media ROI? Do you think it is difficult to
targets and feasible time/ cost estimates. If your action         track the business value of social media?
plan takes forever to achieve or if it requires you to invest a
fortune, there’s a strong case to revisit your action plan. In    All good questions which need to be asked on a regular
such cases, it’s best to start with concrete short-term goals     basis.
such as I want to have 2,000 Facebook Friends in the first 3
months or I want to close 5 deals with my Twitter followers
this month etc.

0 Execute your marketing strategy

A marketing strategy is only as good as those who see it
through. Once you have a social media marketing strategy
in place, it’s important to focus on getting the execution
right. Very often, businesses need to take a call on whether
they can execute their social media strategy themselves or
do they need to hire specialist social media experts? When
in doubt, seek help from an expert.

0 Evaluate your marketing strategy

Most business follow a simple rule when it comes to adopt-
ing new technologies or paradigms – If it boosts my busi-
ness’ ROI, it’s worth the investment. Social Media is no ex-
ception to this rule. Unless, businesses see value addition
from social media, they are not going to take the plunge.
Therefore, it’s important for businesses to evaluate the im-
pact of their social media efforts.


                                                    www.yachting.vg - BVIs                                                        17
LONGITUDE 64

                                                                                            OLIVIER BAELDE
                                                                                           by

                                                                                                        Editor




     “What to include in your
     social media marketing
     strategy”
     A well planned and executed social
     media marketing (SMM) strategy takes
     you where your users and buyers are.
     It lets you share the voice of your or-
     ganization, get real time feedback
     for your products, create an instant
     buzz for your new product offerings,
     build customer loyalty, and reach an
     informed target audience. The great
     thing about a well carried out SMM
     strategy is that it requires very little
     financial investment from your side.

     0 What to include in your
     social media marketing
     strategy

     An effective SMM strategy will le-         book, the social networking website         for networking within the industry or
     verage all quality online social hubs      has around 500 million active users, of     with vendors.
     where users and customers meet             which around 50% log in every day for
     and converse. A good SMM portfolio         commenting or browsing. A Facebook              Blogs, Microblogging
     includes a presence on diverse and         fan page thus makes a lot of sense to
     multimedia social sites. Let’s take a      reach an active online audience. On         engadget_logoBlogs give you a wide
     look at the key elements of a good         the other hand, Twitter has real time       platform to talk about key issues.
     SMM strategy.                              updates and news-worthy tweets              Blogs are also a great way of bring-
                                                that even search engines show in            ing traffic to your main website. For
       Social Networking Sites                  their search results. The tweets about      an effective blog, you need to post
                                                your products are quickly read and re-      fresh and relevant content frequently,
     Social Networking SitesThere are vari-     sponded to by other users. A Twitter        monitor and respond to comments,
     ous social networking sites where you      account to respond to and create a          create internal links, and build a com-
     can create profiles to connect with        buzz about your product is therefore        munity of loyal readers. Microblog-
     your target audience directly. Create      essential. Linkedin is accessed by a va-    ging through sites like Twitter also
     a Facebook fan page. Create tweets         riety of professionals and businesses       lets you send short, crisp updates.
     and retweets on Twitter. Create your       looking to connect and research for         Some famous company blogs are
     organization’s profile on Linkedin. Ac-    work and business. Hence, a Linkedin        www.engadget.com,          googleblog.
     cording to statistics released by Face-    account for your organization is great      blogspot.com, blog.facebook.com &

18                                                       www.yachting.vg - BVIs
en.community.dell.com/dell-blogs/         Duo processor.                           and would use in their business. If
default.aspx. If you want blogs related                                            your organization has conducted
to SEO, you can check out searchen-         Photosharing, Slide Sharing            any good-to-know research, you can
gineland.com, www.seomoz.org/blog                                                  share the findings online. You can also
or www.searchenginejournal.com.           Photo Sharing Sites Like FlickrSharing   share your presentations, slides, and
                                          relevant and interesting images with     reports through websites like Slide-
  Online Videos                           your user base also helps in creat-      share and Scribd.

Online VideosWebsites like A well planned and executed social                             Podcasting
Youtube have created a
whole new arena for multi-
                                  media marketing (SMM) strategy                       itunes_podcast_iconAs         per
media interaction. Sharing        takes you where your users and buy-                  Podcast.com, “Podcasting is
and viewing videos is now, ers are. It lets you share the voice                        the method of broadcasting
not just an activity enjoyed                                                           audio files over the internet
                                  of your organization, get real time
by individuals for their own                                                           which can be downloaded and
pleasure, but also a great        feedback for your products, create                   listened to via your computer
way for an organization to an instant buzz for your new product                        and/or portable music player.
share information about its offerings, build customer loyalty, and                     The reason why podcasting is
products. Organizations have                                                           linked directly with the name
found sharing interesting and
                                  reach an informed target audience.                   iPod is due to strictly to the fa-
related videos on Youtube to                                                           miliarity of origin of the word
be a great way of ensuring continual, ing pleasant, long-term associations. wherein people first began down-
sustained interest of the target audi- The images can be about widely an- loading music audio files to listen to
ence. You can upload interviews of ticipated events like a product launch, them on their iPods.“. Podcasting can
your top management, share presen- celebrity associations, or the organi- help you reach more users to promote
tations, or even share videos of social zation’s internal events. Websites like your products and services. Many us-
or business events in your organiza- Flickr have an active user base and ers find podcasts a great way of stay-
tion. When Intel uploaded fun and can be leveraged for this purpose.            ing in touch with new developments
digitally enhanced videos of its Con-                                           while on the move. Websites like Blip
sumer Electronics Show exhibit, it not Slide sharing, on the other hand, di- let you conveniently share your pod-
only created a buzz but also ensured rectly appeals to the user’s needs by casts. Other famous podcast sites are
users got to know about its new Core sharing information that they need podcast.com & Apple’s Itunes Podcast.

                                                  www.yachting.vg - BVIs                                                     19
LONGITUDE 64




     0 Points to consider before
     formulating a social media
     marketing strategy

     The sites mentioned above are very
     useful and can change the path of
     your organization towards tremen-
     dous success. However, if done with-
     out proper planning these same sites
     and strategies can backfire as well.
     The most important thing for you to
     do before you begin charting out an
     SMM strategy, is that you first need                                                                                   l
     to fully understand the status quo of
                                              l Find out if you have an active        l Check where your target
     your organization’s online presence.
                                                presence in target markets.             audience generally interact more.
     Here are a few things to consider
                                              l Rate yourself vis-à-vis your          l Check what keywords they are
     before you formulate a social media
                                                competitors in the online               using.
     marketing strategy:
                                                environment. Find out what your       l Find out what they need, and
                                                competitors are doing better than       where their interests lie.
       Analyze your online presence:
                                                you, and also what you are doing
                                                better.                                Identify and analyze what you
     l Use metrics to find out more
                                              l Check your status on social           want from your SMM strategy:
       about your online presence. You
                                                networking sites. Do you have a                                             l
       need to ask questions like: What
                                                presence already that needs to        l Check the enthusiasm and
       is the total count of visitors on my
                                                be optimized? Or, do you need to        commitment of your top
       site? Where do they come from?
                                                start from scratch?                     management and marketing
       How many of them are directed
                                                                                        department for having a             l
       by search engines?
                                              Analyze your position                     dedicated SMM strategy. In
     l Find out how often your website
                                                                                        case the commitment seems
       gets linked by other sites.
                                                 Define and analyze your target au-     inadequate, discuss and educate
     l Check how often you post fresh
                                              dience:                                   till you get a dedicated and
       content.
                                                                                        informed agreement.                 0
20                                                    www.yachting.vg - BVIs                                                m
l Assign responsibility to the         following measures will help you en- by other sites.
   correct department, whether it is   sure responsiveness and professional
   PR, marketing, communications,      interaction:Monitor your progress Blog posts must be frequent enough
   or other. Create a team                                                          to sustain interest.
   with well defined goals      The Yachting Network has local web-
   regarding your SMM                                                               In case of critical comments,
                                sites in all european countries. The
   strategy. This may mean                                                          it’s better to respond to them
   creating micro-goals like    print version of our magazine brings                immediately and fairly. Nega-
   number of blog posts per     additional readers and visibility to our tive comments need not al-
   week, time duration set      clients. Complete integration in social             ways be deleted or removed.
   for responding etc.
l Study the existing sites
                                networks maximizes the exposure of                  If you suspect trolls or deliber-
   and find out where           yacht listings. Soon to be released,                ate misinformation, one way of
   you need to focus your       mobile apps will close the circle of a              ensuring more transparency
   attention the most.                                                              is by creating a Login require-
                                360 inbound marketing strategy.
l Create measurable                                                                 ment for posting comments
   target goals of what you                                                         on your blog.
   want to achieve from your SMM       closely
   strategy.                                                                Start your journey now!
                                       A query, tweet, or a comment re-
0 Monitoring your social quiring clarification on the Facebook Remember, the beginning may be
media strategy                         page, blog, or other portals must be slow. It takes time to engage your au-
                                       replied to within 24 hours.          dience and build loyalty. Keep your
For your SMM strategy to pay you                                            interactions transparent, fair, and
long-term dividends, you need to        Blog posts, tweets must be of high timely. With a continual engagement
make sure you have practices and quality and value and/or knowledge in diverse social media tolls, you will
checks in place that ensure efficient enhancing. The content in your posts be soon rewarded with a vibrant, on-
execution and a quick response. The should be good enough to get linked line community for your organization.

                                                www.yachting.vg - BVIs                                                  21
MAISHA 2008 - 10.500.000 €


COBRA




    Built by Cobra Shipyard and designed by AVA Yacht Design and Scaro De-
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    the shores of the Aegean Sea. Boat building has existed since the beginning of
    times and has never ceased, producing and spreading new boats further west
    and propagating its maritime tradition and culture as far as the western shores
    of Europe. In Bodrum, one can still smell freshly cut wood and hear the sounds
    of traditional marine carpentry - Specs: LOA:38 metres Beam:9 metres Draft:2
    feet - MAN 800hp - Diesel - Web id: 4 - P rice: 10.500.000 € Tax Not Paid

                                                           www.yachtshowroom.com
                                              14 quai Papacino, 06300 Nice, France
                                                       Telephone: +33 489 039 464
                                                             Fax: +33 492 004 959
75 VENERE - 1.990.000 €


                                                                            RIVA




      The Riva 75 Venere provides luxury accommodation for up to 8 guests in 4
     cabins, plus 3 crew in an additional 2 cabins. This Riva 75 Venere is a well-
    equipped and well maintained example. The stunning model benefits from an
    extensive interior refit and hull painting in 2008. She is in private ownership,
    has never been chartered and has only been used June-August 2008 and for
                                                     5 weeks during summer 2009.



www.yachtshowroom.com
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
Yacht
               Brokerage
                 Solution
                                   360 architecture to reach
                                   your clients everywhere
         The mobile access is
                                   T
                                              he Yacht Brokerage Solu-        tegrated with 15 social networks


     “   becoming more and
         more the first mode of
         access to information
                                              tions for joomla was de-
                                              signed to answer the needs
                                   of yacht brokerage or dealership com-
                                   panies. It provides extensive features
                                   not found in the competition.
                                                                              through APIs and generates high
                                                                              quality yacht PDF brochures and
                                                                              monthly magazines.

                                                                              We took great care of integrating our
         and content. We could
                                                                              solutions with more than 15 social
         not ignore this fact      The Yacht Brokerage solution includes      networks APIs in order to automati-
         in the roadmap and        lead request management to store all       cally distribute the listings informa-
         development strategy of   yacht requests. As well different re-      tion to your social networks accounts
                                   quest forms for financing, insurance,      without extra work on your side. Now-
         our solutions.”
                                   storage, transport, survey store all re-   adays, publishing yacht listings on
                                   quests in tables accesssible through       your web site is not enough to reach
                                   maintenance screens in the adminis-        potential buyers.
                                   tration panel.                             A good marketing strategy is to reach
                                                                              propects where they are most likely
                                   The Yacht Brokerage solution is in-        to be.



26                                      www.yachting.vg - BVIs
Scheduled for the end                   During the summer 2011,                   ThE appS will close

“        of the year 2011, Our
         yachting solutions
         will include an iphone
                                       “         we will be prototyping
                                                 the iphone and ipad
                                                 apps, The development
                                                                                 “         the circle of our 360
                                                                                           architecture where
                                                                                           you will be able to
         app and an ipad app                     will be conducted                         reach your potential
         in order to reach                       during the last                           clients through all
         your potential clients                  quarter of 2011 with a                    available channels:
         wherever they are.”                     scheduled release date                    oNLINE,oFFLINE,MOBILE.”
                                                 of december 2011.”




E
       xtensive and powerful fea-      ty to brokers to manage quickly the
       tures are included in the       requests while keeping an history.
       Yacht Brokerage solution        Administration: Front-End and Back        Broker Contacts
for joomla: Detailed yacht listings    end administration. Allows multiple       Brokers, Brokerage companies have
maintenance screens, High quality      brokers managing their listings in        an extended set of fields in order to
PDFs generation, Social networks       the front end.                            enter all their contact information.
posting, RSS and XML feeds syndi-                                                Offices location and contacts man-
cation, Web Services synchroniza-      Listings Management                       agement is included for brokerage
tion, CRM area.                        Pre-loaded templates for Sailboats,       companies with several locations.
                                       Power Yachts. Fields and tabs can
The Yacht Brokerage solution allows    be published or unpublished from          Lead Management
a yacht broker/dealer company to       the backend. Flexible layout.             Different Online forms allow site
manage and promote online an in-                                                 visitors to request more informa-
ventory of new and used boats.         Validations Tables                        tion, a yacht visit, financing... All the
                                       Over 110 validations pre-loaded:          requests are saved in tables. email
The Yacht Brokerage solution al-       yacht make , engine make, elec-           notifications are sent to brokers and
ready includes custom templates        tronic, electrical.... offering a turn-   broker can process the request ac-
for motor yachts and sailboats.        key solution.                             cordingly.

The Yacht Brokerage solution allows    Sales Cycle                               Forms Builder
to present professionally the inven-   Built-in Sales cycle allowing to          All Online forms are linked to a
tory while giving a very quick ad      categorizes the yachts : for sale/        data dictionary allowing to add or
easy management interface to the       contract pending/sold. Sales cycle        change fields for a specific forms.
brokers and dealers. A lead man-       steps can be modifiedbased on the
agement area gives the opportuni-      company’s process.                        Bulk Images Upload



                                           www.yachting.vg - BVIs                                                            27
flash utility allowing for the
     bulk upload and resizing of
     the listing images without
     timeout.

     Social Media Mar-
     keting
     Powerful and integrated
     APIs: Powerful & Integrated
     Syndication Services: Our
     Solution offers a very pow-
     erful synchronization tool in
     order to increase instantly
     the visibility of the listings in
     the Longitude 64 Yachting
     Network composed of over
     40 web sites (and growing)
     targeting the yachting and
     luxury markets.

     The Yacht Brokerage Solu-
     tion is integrated through
     APIs with several social net-
     works in order to maximize          counts will appear constantly maintained
     the exposure of the listings.       and will help to turn visitors into followers   Magazines Publishing
     A manual scheduler is ac-           or fans extending once again the visibility     The Yacht Brokerage solution for joomla
     cessible through the control        of your yacht listings.                         generates high quality PDF magazines. All
     panel maintenance screen                                                            PDF magazine listings include a qrcode
     in order to post manually           If your brokers had to manually update 15       generated in order to offer a quick access to
     to social network. However          social networks, they will spend a consid-      the listing from mobile phones. Companies
     the recomended way is to            erable amount of time to do a repetitive        using the Yacht Brokerage solution can now
     use the application cronjob         work.                                           present high quality corporate magazines
     scripts in order to schedule        Current integrations with Social networks       to clients and prospects. We can generate
     automatic postings at regu-         APIs are: Facebook, Twitter, Scribd, Issuu,     every month a monthly corporate maga-
     lar intervals.                      Slideshare, Flickr, Docstoc, Flickr, Picasa,    zine with current listings. We can create
                                         Youtube.                                        custom design for the magazines matching
     This outstanding integra-                                                           the company’s graphic chart for an addi-
     tion allows a brokerage             Automatic XML Feed Generation is inte-          tional cost.
     company to update auto-             grated with: Olx, Vast, Oodle.
     matically major social net-                                                         0 High quality PDF Generation
     works as soon as an update          Automatic yachting XML Feed Generation
     is made to a yacht listing. It      is integrated with: The Yacht Market, Boat      The Yacht Brokerage solution for joomla
     brings constant updates to          24, Boatshop 24, Boats and outboards,           generates high quality magazines. Maga-
     social networks accounts            Boards & Outboards, Jameslist...                zines are generated by our platform as a
     making them live and al-                                                            special service to clients using our yachting
     waqys brigning new con-             It uses the openmarine xml standard.            solution.
     tent or images.                     (www.openmarine.org)
     Your social networks ac-                                                            The integration with social networks is



28                                                         www.yachting.vg - BVIs
Lorem Ipsum is simply dummy text of the printing       eration of an xml file compatible with the



“   and typesetting industry. Lorem Ipsum has been
    the industry’s standard dummy text ever since
    the 1500s, when an unknown printer took a
                                                           Indesign workflow.

                                                           This integration provides the best solution
                                                           to create and generate a magazine includ-
                                                           ing articles and current yacht listings. It al-
    galley of type and scrambled it to make a”
                                                           lows brokerage companies to provide on
            done through the Social Media Posting          a regualr basis news and events as well as
            Scheduler. It allows to upload automatically   the current yachts available for sale.
            the PDF magazines to scribd.com, docstoc.
            com, issuu.com, slideshare.net, box.net. The   PDF magazines generated can be accessed
            Social Media Posting Scheduler is accessed     through an online viewer directly on a cli-
            through a maintenance screen. (useful          ent’s website. And at the same time, it is
            when you make frequent changes and             posted in all the online documents sites
            need a revised copy immediately), or the       maximizing the visibility and exposure.
            tasks scheduled can be run at regular inter-
            vals through an automated task (cronjob).      By distributing electronic versions in PDF
                                                           format, you decrease dramatically produc-
            A monthly magazine (electronic or printede     tion and printing costs while giving to po-
            version) allows to establish your brand by     tential customers a format suitable to read
            providing to potential clients a document      offline.
            they can read offline with all your listings
            and contacts.                                  We generate several magazines in our stan-
                                                           dard foramt every month in order to maxi-
            0 Adobe inDesign Workflow inte-                mize the exposure. We can as well design a
            gration                                        specific format for customers who want to
                                                           create their own corporate magazine while
            We are able to generate monthly maga-          including all the yachts currently for sale.
            zines in Adobe Indesign through the gen-




                              www.yachting.vg - BVIs                                                         29
Latitude 26 media agency




          London, UK +44 (0)20 7078-4226
           Miami, fl USA +1 (305) 394-9652
   crans montana, switzerland +41 (0)27 483-1220

              skype latitude26.ch
             Web www.latitude26.ch
yacht brokerage
The Yacht Brokerage Solution for joomla was designed to answer the needs of yacht brokerage or dealership
companies. It provides extensive features not found in the competition.

The Yacht Brokerage solution includes lead request management to store all yacht requests.

As well different request forms for financing, insurance, storage, transport, survey store all requests in
tables accesssible through maintenance screens in the administration panel.

The Yacht Brokerage solution is integrated with 15 social networks through APIs and generates high quality
yacht PDF brochures and monthly magazines.

We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-
cally distribute the listings information to your social networks accounts without extra work on your side.

Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-
ing strategy is to reach propects where they are most likely to be.




                 brokerage - dealerships - social networks - Syndication - magazines - brochures - marketing
Nautic Avenue Brokerage



                              X-YACHTS X562
                             2000 - 350.000 €




Located in south of France




                                 Nautic Avenue
                                Nautic Avenue
                             83600 Fréjus - -France
                              83600 Fréjus France
        Telephone: +33 (0)9 54 22 80 56 - -Fax: +33 (0)9 59 22 80 56
         Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56
                             www.nautic-avenue.com
                            www.nautic-avenue.com
Nautic Avenue Brokerage



               PRIVILEGE 465 SERIAL 75
                  2002 - 660.000 €




Located in south of France




                                 Nautic Avenue
                              83600 Fréjus - France
         Telephone: +33 (0)9 54 22 80 56 - Fax: +33 (0)9 59 22 80 56
                             www.nautic-avenue.com
OLIVIER BAELDE
                                               by

                                                            Editor




     Yacht
      Charter
     Solution
     Most advanced yacht charter marketing solution: In-
     tegrated social media posting and marketing, printed
     or electronic magazine version, xml feeds syndication,
     online availability calendar...




     T
               he Yacht charter reservation Solution for joom-       to be.
               la was designed to answer the needs of yacht          Extensive and powerful features are included in the
               charter companies. It provides extensive fea-         Yacht Charter Reservation solution for joomla: Detailed
     tures not found in the competition. The Yacht Charter           yacht information, crew presentation, amenities, avail-
     Reservation solution includes reservation requests and          abilities maintenance screens, High quality PDFs genera-
     quotes management as well as online availability calen-         tion, Social networks posting, RSS and XML feeds syndi-
     dars.                                                           cation, Web Services synchronization, CRM area.

     Also present, info request and reservation forms store          The Yacht Charter Reservation solution allows a yacht
     all requests in tables accesssible through maintenance          charter company to manage and promote online a char-
     screens in the administration panel.                            ter fleet.

     The Yacht Charter Reservation solution is integrated with       The Yacht Charter Reservation solution already includes
     15 social networks through APIs and generates high              custom templates for motor yachts and sailboats.
     quality yacht PDF brochures and monthly magazines.
     We took great care of integrating our solutions with more       The Yacht Charter Reservation solution allows to present
     than 15 social networks APIs in order to automatically          professionally the fleet while giving a very quick and easy
     distribute the listings information to your social networks     management interface to the reservation agents and
     accounts without extra work on your side.                       fleet managers.

     Nowadays, publishing yacht listings on your web site is         A request and quote management area gives the oppor-
     not enough to reach potential buyers. A good marketing          tunity to reservation agents to manage quickly the re-
     strategy is to reach propects where they are most likely        quests while keeping an history.

34                                                     www.yachting.vg - BVIs
mation. Offices location and contacts
                                                                                           management is included for charter
                                                                                           companies with several locations.

                                                                                           0 -Requests Management
                                                                                           Different Online forms allow site visi-
                                                                                           tors to request more information or
                                                                                           reservation. All the requests are saved
                                                                                           in tables. email notifications are sent
                                                                                           to reservation agents. They can pro-
                                                                                           cess the requests accordingly.
                                                                                           Forms Builder: All Online forms are
                                                                                           linked to a data dictionary allowing
                                                                                           to add or change fields for a specific
                                                                                           forms.

                                                                                           0 Bulk Images Upload
                                                                                           Images are uploaded through a flash
                                                                                           utility allowing for the bulk upload
                                                                                           and resizing of the listing images
                                                                                           without timeout.


                                                                                                    The mobile access is
0 Administration
Front-End and Back end adminis-
tration. Allows multiple reservation
                                              rizes the requests and reservations:
                                              pending, waiting for signed contract,
                                              waiting for deposit, reservation con-
                                              firmed.
                                                                                           “        becoming more and
                                                                                                    more the first mode of
                                                                                                    access to information
agents to manage the fleet                                                                          and content. We could
and reservation requests in the
front end.
                                                                                                    not ignore this fact
                                                                                                    in the roadmap and
0 Fleet Management                                                                                  development strategy of
Fleet Management: Pre-loaded
                                                                                                    our solutions. Scheduled
templates for Sailboats, Power
Yachts. Fields and tabs can                                                                         for the end of the year
be published or unpublished                                                                         2011, Our yachting
from the backend. Flexible lay-                                                                     solutions will include
out.
                                                                                                    an iphone app and an ipad
0 Validation Tables                                                                                 app in order to reach
Over 110 validations pre-load-                                                                      your potential clients
ed: yacht make , engine make,
                                              0 Reservation Agents
                                                                                                    wherever they are.
electronic, electrical.... offering a turn-
key solution.                                 Reservation agetns and charter com-
Charter Reservation Cycle: Built-in           panies have an extended set of fields
reservation cycle allowing to catego-         in order to enter all their contact infor-

                                                      www.yachting.vg - BVIs                                                         35
Latitude 26 media agency




          London, UK +44 (0)20 7078-4226
           Miami, fl USA +1 (305) 394-9652
   crans montana, switzerland +41 (0)27 483-1220

              skype latitude26.ch
             Web www.latitude26.ch
yacht Charter
The Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter com-
panies. It provides extensive features not found in the competition.

The Yacht Charter Reservation solution includes reservation requests and quotes management as well as
online availability calendars.

Also present, info request and reservation forms store all requests in tables accesssible through mainte-
nance screens in the administration panel.

The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generates
high quality yacht PDF brochures and monthly magazines.

We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-
cally distribute the listings information to your social networks accounts without extra work on your side.
Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-
ing strategy is to reach propects where they are most likely to be.




                       charter - social networks - Syndication - magazines - brochures - marketing
Nautic Avenue Brokerage




         Absolute 41
         2008 - 357 900 €




                   Nautic Avenue
 centre d’affaires horizon 8 avenue du 8 mai 1945
               83600 Fréjus - France
         Telephone: +33 (0)9 54 22 80 56
             Fax: +33 (0)9 59 22 80 56


  www.nautic-avenue.com
Nautic Avenue Brokerage




   Numarine 55HT
        2008 - 550 000 €




                  Nautic Avenue
centre d’affaires horizon 8 avenue du 8 mai 1945
              83600 Fréjus - France
        Telephone: +33 (0)9 54 22 80 56
            Fax: +33 (0)9 59 22 80 56


www.nautic-avenue.com
FAIRLINE Targa 52, 2005, £395,000 €




This Fairline Targa 52 has been superbly maintained and is offered in excellent order. The boat has a full Mediterra-
nean specification including air conditioning, Raymarine navigation equipment and all the other extras that you would
expect from a boat of this calibre.




UK Office

Contact: Mark Davies

Tel: +44 (0)1242 250 000
Fax: +44 (0)1242 500 253
Mobile: 07703 336 634
FAIRLINE Targa 52, 2005, £395,000




This Fairline Targa 52 is ready to go and located in Mallorca.




                                                                           Mallorca Office

                                                                   Contact: Amanda Pollett

                                                                       Tel: 34 687 070 252
                                                                  Fax: +44 (0)1242 500 253
                                                                 Mobile: +34 607 499 342
Docks &
                Slips
                 Solution
                                      T
                                                he Docks & Slips Solution       and monthly magazines.
         The Docks & Slips Solution

     “   is integrated through
         APIs with several social
         networks in order to
                                                for joomla was designed
                                                to answer the needs of
                                      real estate agencies specializing in
                                      the sale and rental of yacht slips.
                                      It provides extensive features not
                                                                                We took great care of integrating
                                                                                our solutions with more than 15
                                                                                social networks APIs in order to au-
                                                                                tomatically distribute the listings
         maximize the exposure        found in the competition.                 information to your social networks
         of the listings. A manual                                              accounts without extra work on
                                      The Docks & Slips solution includes       your side.
         scheduler is accessible      lead request management to store
         through the control          all yacht slips requests.                 Nowadays, publishing yacht listings
         panel maintenance screen                                               on your web site is not enough to
                                      As well different request forms           reach potential buyers. A good mar-
         in order to post manually    for financing, , slip rental, slip pur-   keting strategy is to reach propects
         to social network or         chase store all requests in tables        where they are most likely to be.
         through a cronjob script     accesssible through maintenance
                                      screens in the administration panel.
         in order to schedule                                                   Extensive and powerful features
                                      The Docks & Slips solution is in-         are included in the Docks & Slips
         automatic postings at        tegrated with 15 social networks          solution for joomla: Detailed yacht
         regular intervals”           through APIs and generates high           listings maintenance screens, High
                                      quality yacht slips PDF brochures         quality PDFs generation, Social net-




42                                         www.yachting.vg - BVIs
The Docks & Slips                         Companies using the                       The Ipad app version

“        solution for joomla
         generates high quality
         PDF Brochures. All
                                         “         Docks & Slips solution
                                                   can now present high
                                                   quality brochures.
                                                                                   “         has a scheduled
                                                                                             release date of
                                                                                             december 2011. The ipad
         flyers and brochures                      We can create custom                      app will include as
         include a qrcode                          design for the PDFs and                   well the access to the
         generated to offer a                      brochures matching                        full versions of the
         quick access to the                       the company’s graphic                     monthly magazines.”
         listing from mobile.”                     chart .”




works posting, RSS and XML feeds                                                   ment is included for agencies with
syndication, Web Services synchro-       0 Listing Management                      several locations.
nization, CRM area.                      Pre-loaded templates for slips pre-
                                         sented for sale or for rent. Fields       0 Lead Management
The Docks & Slips solution allows        and tabs can be published or un-          Different Online forms allow site vis-
a real estate agency to manage           published from the backend. Flex-         itors to request more information, a
and promote online an inventory          ible layout.                              visit, financing... All the requests are
of yacht slips fro sale or rental. The                                             saved in tables. email notifications
Docks & Slips solution already in-       0 Validation tables                       are sent to agents and agents can
cludes custom templates for slips        Over 110 validations pre-loaded:          process the request accordingly.
for sale and for rent.                   length unit, draft unit.... offering a
                                         turnkey solution.                         0 Forms Builder
The Docks & Slips solution allows                                                  All Online forms are linked to a
to present professionally the inven-     0 Sales Cycle                             data dictionary allowing to add or
tory while giving a very quick ad        Built-in Sales cycle allowing to cat-     change fields for a specific forms.
easy management interface to the         egorizes the slips : for rent/for sale/
agents. A lead management area           contract pending/sold. Sales cycle        0 Bulk Images Upload
gives the opportunity to agents to       steps can be modified based on the        Images are uploaded through a
manage quickly the requests while        company’s process.                        flash utility allowing for the bulk
keeping an history.                                                                upload and resizing of the listing
                                         0 Agents Contact                          images without timeout.
0 Administration                         Agents, agencies have an extend-
Front-End and Back end administra-       ed set of fields in order to enter all
tion. Allows multiple agents man-        their contact information. Offices
aging their listings in the front end.   location and contacts manage-




                                             www.yachting.vg - BVIs                                                           43
Latitude 26 media agency




          London, UK +44 (0)20 7078-4226
           Miami, fl USA +1 (305) 394-9652
   crans montana, switzerland +41 (0)27 483-1220

              skype latitude26.ch
             Web www.latitude26.ch
docks & slips
The Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing
in the sale and rental of yacht slips. It provides extensive features not found in the competition.

The Docks & Slips solution includes lead request management to store all yacht slips requests.

As well different request forms for financing, , slip rental, slip purchase store all requests in tables ac-
cesssible through maintenance screens in the administration panel.

The Docks & Slips solution is integrated with 15 social networks through APIs and generates high quality
yacht slips PDF brochures and monthly magazines.

We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-
cally distribute the listings information to your social networks accounts without extra work on your side.
Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-
ing strategy is to reach propects where they are most likely to be.




                Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing
Sailboats
                                                Brokerage


                                                                                            CUSTOM PROTOTYPE ALUMINIUM, 1979, 755.800 € . . . . . . . . . 65
                                    Index                                                   CUSTOM VATON 57, 1994, 399.000 € . . . . . . . . . . . . . . . . . . . . . 66
GULET, 2006, 800.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40   DEHLER DEHLER 36 SQ, 2008, 159.000 € . . . . . . . . . . . . . . . . . . 67
AFEP MARINE MANATEA 350 DI, 2004, 151.900 € . . . . . . . . . . . 41                        DEHLER DEHLER 44 SQ, 2008, 350.000 € . . . . . . . . . . . . . . . . . . 68
ALOA ALOA 27, 1979, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . 42         DOMINIQUE PRESLE HALF- TONNER, 1971, 11.500 € . . . . . . . . . 69
ALOA ALOA 43 PROTOTYPE, 1984, 63.000 € . . . . . . . . . . . . . . . . 43                   DUFOUR DUFOUR 35, 1974, 33.000 € . . . . . . . . . . . . . . . . . . . . 70
ALUBAT OVNI 435, 2004, 295.000 € . . . . . . . . . . . . . . . . . . . . . . 44             DUFOUR Dufour 27, 1974, 10.000 € . . . . . . . . . . . . . . . . . . . . . . 71
AMIETTE SLOOP NORVEGIEN, 1955, 9.990 € . . . . . . . . . . . . . . . . 45                   DUFOUR DUFOUR 28, 1987, 25.000 € . . . . . . . . . . . . . . . . . . . . . 72
ARCHAMBAULT GRAND SURPRISE, 2003, 45.000 € . . . . . . . . . . 46                           DUFOUR DUFOUR 31, 1978, 23.500 € . . . . . . . . . . . . . . . . . . . . . 73
BAVARIA 32, 2004, 61.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47       DUFOUR DUFOUR 36, 2003, 76.900 € . . . . . . . . . . . . . . . . . . . . . 74
BAVARIA 44, 2002, 115.000 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . 48       DUFOUR DUFOUR 36, 1987, 41.900 € . . . . . . . . . . . . . . . . . . . . . 75
BAYLINER 1952 CLASSIC, 1993, 9.000 € . . . . . . . . . . . . . . . . . . . 49               DUFOUR DUFOUR ARPEGE, 1968, 29.900 €. . . . . . . . . . . . . . . . . 76
BENETEAU 50 Celebration, 2004, £149,950 . . . . . . . . . . . . . . . . 50                  DUFOUR DUFOUR SAFARI, 1971, 10.500 € . . . . . . . . . . . . . . . . . 77
BENETEAU FIRST 285, 1990, 32.000 € . . . . . . . . . . . . . . . . . . . . . 51             FOUR WINNS FOUR WINNS 258 VISTA, 1997, 22.000 € . . . . . . 78
BENETEAU FIRST 345 CENTENNIAL , 1984, 39.500 € . . . . . . . . . 52                         GIBERT MARINE GIB SEA 92, 1987, 25.000 € . . . . . . . . . . . . . . 79
BENETEAU MONTE CARLO 37, 2009, 205.000 € . . . . . . . . . . . . . 53                       GIBERT MARINE GIB SEA 31 DL, 1981, 26.000 € . . . . . . . . . . . . 80
BENETEAU OCEANIS 350, 1990, 47.000 € . . . . . . . . . . . . . . . . . . 54                 GIBERT MARINE GIB SEA 442 MASTER, 1988, 89.000 € . . . . . . 81
BENETEAU OCEANIS 351, 1994, 69.000 € . . . . . . . . . . . . . . . . . . 55                 HANSE HANSE 342, 2007, 83.500 €. . . . . . . . . . . . . . . . . . . . . . . 82
BENETEAU OCEANIS 361, 1999, 69.000 € . . . . . . . . . . . . . . . . . . 56                 HANSE Hanse 400 E, 2006, 159.000 €. . . . . . . . . . . . . . . . . . . . . 83
BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900 € . . . . . . . . . . . 57                       HANSE HANSE461, 2005, 211.900 € . . . . . . . . . . . . . . . . . . . . . . 84
BENETEAU OCEANIS 440, 1993, 92.000 € . . . . . . . . . . . . . . . . . . 58                 HUNTER MARINE 356, 2002, 78.000 € . . . . . . . . . . . . . . . . . . . . 85
BENETEAU Oceanis 50, 2008, 275.000 € . . . . . . . . . . . . . . . . . . . 59               HUNTER MARINE HUNTER 31, 2006, 64.900 € . . . . . . . . . . . . . . 86
CATALINA CATALINA 42 LUXE, 1993, 126.000 € . . . . . . . . . . . . . 60                     JEANNEAU ARCADIA, 1985, 24.000 € . . . . . . . . . . . . . . . . . . . . . 87
CNSO SHELLFISH, 1965, 9.500 € . . . . . . . . . . . . . . . . . . . . . . . . . 61          JEANNEAU FANTASIA, 1991, 17.500 € . . . . . . . . . . . . . . . . . . . . . 88
CUSTOM CHALLENGER HORIZON, 1986, 9.900 € . . . . . . . . . . . . 62                         JEANNEAU POKER, 1974, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . 89
CUSTOM COQUILLIER RADE DE BREST, 1971, 180.000 € . . . . . . 63                             JEANNEAU RUSH, 1980, 19.800 € . . . . . . . . . . . . . . . . . . . . . . . . 90
CUSTOM PLAN JACQUES FAUROUX , 1988, 100.000 € . . . . . . . . 64
JEANNEAU SUN LEGENDE 41, 1987, 55.900 € . . . . . . . . . . . . . . 91
JEANNEAU SUN ODYSSEY 36, 1993, 60.000 € . . . . . . . . . . . . . . 92
JEANNEAU SUN ODYSSEY 42 DS, 2008, 187.000 € . . . . . . . . . . 93
JEANNEAU SUN ODYSSEY 42 DS, 1999, 99.000 € . . . . . . . . . . . 94
JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 € . . . . . . . . . . 95
JEANNEAU SUN ODYSSEY 44DL, 1992, 105.000 € . . . . . . . . . . . 96
KELT KELT 7.60, 1980, 14.500 € . . . . . . . . . . . . . . . . . . . . . . . . . . 97
MAXUM 2900 ES, 2004, 59.800 € . . . . . . . . . . . . . . . . . . . . . . . . 98
MOODY 41 CLASSIC, 2010, 295.000 € . . . . . . . . . . . . . . . . . . . . . 99
PRIVILEGE PRIVILEGE 465 SERIAL 75, 2002, 660.000 € . . . . . . 100
REINKE HYDRA, 1992, 88.000 € . . . . . . . . . . . . . . . . . . . . . . . . . 101
SEALINE S 37 FLAMENCO, 1997, 99.000 € . . . . . . . . . . . . . . . . 102
VAN DE STADT Etap 28, 1980, 12.900 € . . . . . . . . . . . . . . . . . . 103
VAN DE STADT PLAN VAN DE STADT acier, 1981, 65.500 € . . . 104
WAUQUIEZ CENTURION 36, 1988, 100.000 € . . . . . . . . . . . . . . 105
WAUQUIEZ CENTURION 40, 1987, 88.000 € . . . . . . . . . . . . . . . 106
WAUQUIEZ PRETORIEN, 1986, 50.000 € . . . . . . . . . . . . . . . . . . 107
WAUQUIEZ ELIZABETHAN 29, 1969, 12.000 € . . . . . . . . . . . . . 108
WRIGHTON YACHTS BILOUP 89, 2002, 39.000 € . . . . . . . . . . . 109
X-YACHTS X562, 2000, 350.000 € . . . . . . . . . . . . . . . . . . . . . . . 110
GULET, 2006, 800.000 €
                                            Poole, DOR, United Kingdom
GULET, 2006, Roma, Italy, 800.000 € Ciacco 24 Metre 'Santa Lucia' (2006 model)with twin MAN D28866 LXE40. The warmth of wood,
the quality of the finishing, the comfort of travel, the excitement of the sea: this is the gulet Santa Lucia. Built in 2006, along 24 meters of
superior quality, offers a perfect combination of tradition, elegance and cutting-edge manufacturing and security guaranteed by the most
modern technologies. Both the hull and the interior, treated in detail by skilful craftsmen, are made entirely of mahogany. On board you will
find comfort, services, water games and a series of unique equipment that will make your experience on gulet, a trip intensely lived moment
by moment.This luxury yacht is ideal for charter and has been meticulously maintained from new. With a fully comprehensive specification and
many luxurious extras, this vessel is very impressive throughout... - Specs: LOA:23 metres Beam:6 metres Draft:2 metres - MAN 340hp - Diesel
Web id: 227 - Price: 800.000 € Tax Paid


                                        Carine Yachts
                                        Andrew Noble
                         United Kingdom (+44) (01202) 901-721
                      Visit www.yachting.vg for full details - Web id: 227
.
48                                         www.yachting.vg - Sailboats Edition - October 2011
AFEP MARINE MANATEA 350 DI, 2004, 151.900 €
                                                Fréjus, PR, France
AFEP MARINE MANATEA 350 DI, 2004, Provence Côte d'Azur France, 151.900 € Etat neuf livrable immédiatement T.E 0,60/2,10 construc-
tion très soigné. A VOIR - Specs: LOA:10 metres Beam:3 metres - VOLVO 900hp - Diesel
                                                                              Web id: 733 - Price: 151.900 € Tax Paid




                                                                   Nautic Avenue
                                                                   Nadine Regnier
                                                            France (+33) ((0)9) 54 22 80 56
                                                    Visit www.yachting.vg for full details - Web id: 733

                                       www.yachting.vg - Sailboats Edition - October 2011                                     49
ALOA ALOA 27, 1979, 10.000 €
                                                 Fréjus, PR, France
ALOA ALOA 27, 1979, Provence Côte d'Azur France, 10.000 € Idéal petit budget. votre contact : Yannick JAFFART 06 70 25 1 34 - Specs:
                                                                                                                       1
LOA:7 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel
                                                                                 Web id: 583 - Price: 10.000 € Tax Paid




                                   Nautic Avenue
                                     Eric CHAPPUIS
                            France (+33) ((0)9) 54 22 80 56
                    Visit www.yachting.vg for full details - Web id: 583
.
50                                     www.yachting.vg - Sailboats Edition - October 2011
ALOA ALOA 43 PROTOTYPE, 1984, 63.000 €
                                                  Fréjus, PR, France
ALOA ALOA 43 PROTOTYPE, 1984, Provence Côte d'Azur France, 63.000 € Ketch de bonne facture, pret à accueillir tout amateur de croisière
confortable. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:1 metres Beam:4 metres Draft:2 metres - VETUS 900hp -
                                                            1                 1
Diesel
                                                                                   Web id: 615 - Price: 63.000 € Tax Paid




                                                                      Nautic Avenue
                                                                        Eric CHAPPUIS
                                                               France (+33) ((0)9) 54 22 80 56
                                                      Visit www.yachting.vg for full details - Web id: 615

                                        www.yachting.vg - Sailboats Edition - October 2011                                          51
ALUBAT OVNI 435, 2004, 295.000 €
                                                FR, PR, France
ALUBAT OVNI 435, 2004, FR, Provence Côte d'Azur France, 295.000 € - Specs: LOA:12 metres Beam:4 metres Draft:2 metres - VOLVO
55hp - Diesel
                                                                           Web id: 728 - Price: 295.000 € Tax Paid




                                 Nautic Avenue
                                 Yannick JAFFART
                           France (+33) ((0)9) 54 22 80 56
                   Visit www.yachting.vg for full details - Web id: 728
.
52                                   www.yachting.vg - Sailboats Edition - October 2011
AMIETTE SLOOP NORVEGIEN, 1955, 9.990 €
                                                 Fréjus, PR, France
AMIETTE SLOOP NORVEGIEN, 1955, Provence Côte d'Azur France, 9.990 € Bateau de constuction solide , tout est d'origine , classique,
pour connaisseur et amateur du bois . - Specs: LOA:6 metres Beam:2 metres - BERNARD 900hp - Diesel
                                                                                 Web id: 579 - Price: 9.990 € Tax Paid




                                                                    Nautic Avenue
                                                                      Eric CHAPPUIS
                                                             France (+33) ((0)9) 54 22 80 56
                                                    Visit www.yachting.vg for full details - Web id: 579

                                       www.yachting.vg - Sailboats Edition - October 2011                                      53
ARCHAMBAULT GRAND SURPRISE, 2003, 45.000 €
                                              Fréjus, PR, France
ARCHAMBAULT GRAND SURPRISE, 2003, Provence Côte d'Azur France, 45.000 € - Specs: LOA:9 metres Beam:2 metres Draft:2 metres -
LOMBARDINI 12hp - Diesel
                                                                             Web id: 713 - Price: 45.000 € Tax Paid




                                 Nautic Avenue
                                 Yannick JAFFART
                          France (+33) ((0)9) 54 22 80 56
                   Visit www.yachting.vg for full details - Web id: 713
.
54                                   www.yachting.vg - Sailboats Edition - October 2011
BAVARIA 32, 2004, 61.000 €
                                                  Frejus, PR, France
BAVARIA 32, 2004, Frejus, Provence Côte d'Azur France, 61.000 € Bavaria 32 de propriétaire méticuleux . Version quille plomb . Modèle
2004 livré décembre 2003 - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VOLVO 19hp - Diesel
                                                                                  Web id: 627 - Price: 61.000 € Tax Paid




                                                                     Nautic Avenue
                                                                       Eric CHAPPUIS
                                                              France (+33) ((0)9) 54 22 80 56
                                                      Visit www.yachting.vg for full details - Web id: 627

                                        www.yachting.vg - Sailboats Edition - October 2011                                        55
BAVARIA 44, 2002, 115.000 €
                                         FREJUS, PR, France
BAVARIA 44, 2002, FREJUS, Provence Côte d'Azur France, 1
                                                       15.000 € - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - VOLVO 55hp
- Diesel
                                                                              Web id: 701 - Price: 115.000 € Tax Paid




                                  Nautic Avenue
                                  Yannick JAFFART
                           France (+33) ((0)9) 54 22 80 56
                   Visit www.yachting.vg for full details - Web id: 701
.
56                                    www.yachting.vg - Sailboats Edition - October 2011
BAYLINER 1952 CLASSIC, 1993, 9.000 €
                           CAGNES SUR MER, PR, France
BAYLINER BAYLINER 1952 CLASSIC, 1993, CAGNES SUR MER, Provence Côte d'Azur France, 9.000 € - Specs: LOA:5 metres Beam:2 metres
- MERCRUISER 130hp - Gas
                                                                                Web id: 731 - Price: 9.000 € Tax Paid




                                                                  Nautic Avenue
                                                                 Yannick JAFFART
                                                           France (+33) ((0)9) 54 22 80 56
                                                   Visit www.yachting.vg for full details - Web id: 731

                                      www.yachting.vg - Sailboats Edition - October 2011                                   57
BENETEAU 50 Celebration, 2004, £149,950
                                             Poole, DOR, United Kingdom
BENETEAU 50 Celebration, 2004, Central Algarve, Portugal, £149,950 This Beneteau 50 Celebration (2004 Model) with a 1 x diesel
Yanmar engine (100Hp) is a Bruce Farr custom built design, built in France for luxury charter. This magnificent yacht has a stunning interior layout
comprising of two double cabins each with ensuite and a beautiful private stateroom with ensuite. The vessel boasts all the exquisite finishings
one would expect from one of the finest yacht builders. Puchased 3 years ago from the original owner. The Beneteau is SSR registrated and
tax paid. Has just undergone a month of polishing, antifoaling, sail repairs and is now back in the water for summer use. The owner has lived
on board and is now seeking permanent residence ashore. With true blue water potential this speedy 50 footer is ready to go, virtually a new
vessel. To arrange a viewing or for more information p... - Specs: LOA:49 feet Beam:15 feet Draft:7 feet - YAMAHA 100hp - Diesel
                                                                                          Web id: 406 - Price: £149,950 Tax Paid


                                         Carine Yachts
                                         Andrew Noble
                          United Kingdom (+44) (01202) 901-721
                      Visit www.yachting.vg for full details - Web id: 406
.
58                                          www.yachting.vg - Sailboats Edition - October 2011
BENETEAU FIRST 285, 1990, 32.000 €
                                                    Fréjus, PR, France
BENETEAU FIRST 285, 1990, Provence Côte d'Azur France, 32.000 € Valeur sûre de l'occasion, ce bateau vous raviera pendant vos
croisières. Grace à un entretien permanent, ce bateau est pret au départ. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:8
                                                                                                                         1
metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel
                                                                                      Web id: 591 - Price: 32.000 € Tax Paid




                                                                         Nautic Avenue
                                                                           Eric CHAPPUIS
                                                                 France (+33) ((0)9) 54 22 80 56
                                                        Visit www.yachting.vg for full details - Web id: 591

                                          www.yachting.vg - Sailboats Edition - October 2011                                             59
BENETEAU FIRST 345 CENTENNIAL , 1984, 39.500 €
                                                Fréjus, PR, France
BENETEAU FIRST 345 CENTENNIAL , 1984, Provence Côte d'Azur France, 39.500 € Bateau rapide,marin et confortable le First 345 à tout
pour plaire. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel
                                                                               Web id: 606 - Price: 39.500 € Tax Paid




                                   Nautic Avenue
                                     Eric CHAPPUIS
                            France (+33) ((0)9) 54 22 80 56
                    Visit www.yachting.vg for full details - Web id: 606
.
60                                     www.yachting.vg - Sailboats Edition - October 2011
BENETEAU MONTE CARLO 37, 2009, 205.000 €
                                       FREJUS, PR, France
BENETEAU MONTE CARLO 37, 2009, FREJUS, Provence Côte d'Azur France, 205.000 € - Specs: LOA:1 metres Beam:3 metres Draft:1
                                                                                           1
metres - VOLVO 300hp - Diesel
                                                                     Web id: 726 - Price: 205.000 € Tax Not Paid




                                                                Nautic Avenue
                                                               Yannick JAFFART
                                                         France (+33) ((0)9) 54 22 80 56
                                                 Visit www.yachting.vg for full details - Web id: 726

                                    www.yachting.vg - Sailboats Edition - October 2011                                61
BENETEAU OCEANIS 350, 1990, 47.000 €
                                                Fréjus, PR, France
BENETEAU OCEANIS 350, 1990, Provence Côte d'Azur France, 47.000 € Bateau très polyvalent dont les qualités ne sont plus à prouver.
Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel
                                               1
                                                                                Web id: 605 - Price: 47.000 € Tax Paid




                                   Nautic Avenue
                                     Eric CHAPPUIS
                            France (+33) ((0)9) 54 22 80 56
                    Visit www.yachting.vg for full details - Web id: 605
.
62                                     www.yachting.vg - Sailboats Edition - October 2011
BENETEAU OCEANIS 351, 1994, 69.000 €
                                                  Fréjus, PR, France
BENETEAU OCEANIS 351, 1994, Provence Côte d'Azur France, 69.000 € Version proprietaire , cabinet de toilette avec douche séparée ,
moteur 40CV,enrouleure de grand voile. premiere main excelent état. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp
- Diesel
                                                                                 Web id: 602 - Price: 69.000 € Tax Paid




                                                                     Nautic Avenue
                                                                       Eric CHAPPUIS
                                                              France (+33) ((0)9) 54 22 80 56
                                                      Visit www.yachting.vg for full details - Web id: 602

                                        www.yachting.vg - Sailboats Edition - October 2011                                        63
BENETEAU OCEANIS 361, 1999, 69.000 €
                                              Fréjus, PR, France
BENETEAU OCEANIS 36 1999, Provence Côte d'Azur France, 69.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO
                   1,
900hp - Diesel
                                                                            Web id: 607 - Price: 69.000 € Tax Paid




                                 Nautic Avenue
                                   Eric CHAPPUIS
                          France (+33) ((0)9) 54 22 80 56
                   Visit www.yachting.vg for full details - Web id: 607
.
64                                   www.yachting.vg - Sailboats Edition - October 2011
BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900 €
                                                Fréjus, PR, France
BENETEAU OCEANIS 41 CLIPPER, 1998, Provence Côte d'Azur France, 89.900 € L'oceanis 41 à rencontré un succes mérité. Un grand clas-
                        1                                                                    1
sique de la construction française. - Specs: LOA:12 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel
                                                                                Web id: 619 - Price: 89.900 € Tax Paid




                                                                    Nautic Avenue
                                                                      Eric CHAPPUIS
                                                            France (+33) ((0)9) 54 22 80 56
                                                    Visit www.yachting.vg for full details - Web id: 619

                                       www.yachting.vg - Sailboats Edition - October 2011                                      65
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Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs

  • 1. Issue 10 October 2011 YACHTING Sailboats Edition .vg YACHT BROKERAGE 5 digital marketing commandments for luxury brands YACHT CHARTER What to include in your social marketing strategy YACHTING & SOCIAL NETWORKS STRATEGY marketing mix Yacht brokerage BOAT SHOWS Fall Boat Shows Calendar listings Charter News . Brokerage News . Events . New Yachts 1.99£
  • 2. M o s t a d v a n c e d m a r k e t i n g Yachting.vg
  • 3. p l a t f o r m f o r t h e y a c h t i n g British Virgin Islands yacht brokerage solutions yacht charter solutions monthly magazine web: www.yachting.vg email: sales@yachting.vg skype: longitude64 facebook: www.facebook.com/yachtingvg twitter: www.twitter.com/yachtingvg
  • 4. Yachting.vg magazine The yachting network publishing publisher/editor Olivier Baelde editor@yachting.vg advertising mgr James Blackburn advertising@yachting.vg sales mgr Ian Foster sales@yachting.vg marketing mgr Clive Coleman marketing@yachting.vg PR mgr Antoine Bonvin pr@yachting.vg subscriptions mgr Danielle Chiocci subscriptions@yachting.vg social networks mgr Sven Nicklasson business development mgr Glen Coburn Yachting.vg is published by Latitude 26 and The Yachting Network. All correspondence should be addressed to Latitude 26 88-90 Hatton Garden Suite 36 London, EC1N 8PN United Kingdom
  • 5. Latitude 26 We specialize in web solutions, marketing, publishing for the yacht- ing industry Ya c h t B r o k e r a g e S o l u t i o n s Ya c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n s Custom Development Social Networks and Inbound Marketing Public Relations Contacts Crans Montana, CH: +41 (0)27 483-1220 email: sales@latitude26.ch website: http://www.latitude26.ch/ London, UK: +44 (0)20 7078-4226 email: sales@latitude26.co.uk website: http://www.latitude26.co.uk/ Miami, FL - USA: +1 (305) 394-9652 email: sales@latitude26.us website: http://www.latitude26.us/
  • 6. Welcome to Yachting.vg Marketing Solutions for Yacht brokerage and Yacht charter companies are our primary focus. We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud host- ing. Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side. Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites com- posing The Yachting Network. Magazines are available in printed and electronic versions. M The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allow- ing them to market worldwide on different medias their yachts for sale or charter fleet. We continuously work on improving our platform to provide advanced features not available in third party listings websites. Join us Olivier Baelde Publisher, Editor Crans Montana, Switzerland 6 www.yachting.vg - BVIs
  • 7. Y YACHTING.VG - ISSUE 10 - October 201 1 achting.vg 5 digital marketing commandments 14 What to include in your social media marketing strategy 18 Yacht Brokerage Solution 26 Yacht Charter Solution 34 Docks & Slips Solution 42 Yacht Brokerage Listings 46 Social Media and Yachting 122 The Yachting Network 126 Yacht Charter 130 Yachting & Social Networks 142 Boat Shows October 2011 148 Yacht Design News 152 News around the World 156 Online PR tips 160 Finding Prospects Tips 168 www.yachting.vg - BVIs 7
  • 8. THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for Luxury Yachting Contacts CH - Crans Montana: +41 (0)27 483 12 20 UK - London: +44 (0)20 7078-4226 USA - Miami: +1 (305) 394-9652 email: sales@theyachtingnetwork.ch
  • 9. Social Media Marketing Social Networks Integration Superyachts Marketing Dedicated Superyachts Reservation Sites Yacht Brokerage Solutions Yacht Charter Solutions Corporate Magazines Creation Superyachts Magazines
  • 10. W elcome to the Yachting.vg monthly magazine. The pri- mary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a com- petitive advantage, we decided to integrate our online plat- form called The Yachting Network with the Adobe inDe- sign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed version to allow readers to be able to read offline while traveling for example. Furthermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to review luxury yachts for sale or charter. A printed version still has its charm and provides added value to our clients. The Yachting Network has local websites in all eu- ropean countries. 10 www.yachting.vg - BVIs
  • 11. The print version We hope you will enjoy reading every month our yachting solutions and social networks of our magazine our magazines. In the following months, eve- and coupled with a printed version will bring brings additional ry site part of The Yachting Network will be them a very powerful platform to increase readers and integrated in the Adobe Indesign workflow the visibility of their listings. visibility to our in order to generate monthly magazines add- clients ing again some exposure and visibility to our Unlike third party listing sites specializing in clients listings. yachting, clients list their yachts only once on their websites in our yachting solutions The architecture of our platform now comes and then syndication takes place. It insures full circle. We are able to provide to all clients that their domain name and web site is the using our yachting and real estate solutions place where all listings are managed, indexed an integrated platform able to deliver online first by search engines and where all inbound and offline visibility through very efficient traffic goes back to when syndicated to other web services. sites. Furthemore, our complete integration to Over time, this strategy will bring continuous over 15 social networks through APIs allows lead generation at a fraction of the cost spent clients using our solutions to post automati- on multiple third party listing sites where list- cally listings updates on their social media ings are lost in the crowd. accounts without extra work. We believe that a tight integration between the web sites of our clients running one of www.yachting.vg - BVIs 11
  • 12. Belgium - longitude64.be Isle Of man - longitude64.im Denmark - longitude64.dk Montenegro - longitude64.me France - longitude64.fr Netherlands - longitude64.nl Germany - longitude64.de Spain - longitude64.es Greece - longitude64.gr Sweden - longitude64.se Italy - longitude64.it Switzerland - longitude64.ch THE YACHTING NETWORK We specialize in yachting solutions. We can provide expert consulting and manage the implementation of a complete solution mixing one of our solution running under your domain name with marketing campaigns on social networks and print- ed advertising in one of our magazines. We offer a wide range of media relations and publicity services, specializing in communications planning and consultation. 12 www.yachting.vg - BVIs
  • 13. United Kingdom - longitude64.co.uk United States - longitude64.com USA - Florida- yachting-florida.com Sites & Global Coverage OUR CONTACTS Longitude 64 - The Yachting Network specializes in Crans Montana, VS , 3963 yachting solutions for yacht brokerage yacht deal- Switzerland ers, yacht charter and marinas real estate companies. Our Yachting solutions include now two new offers focusing www.theyachtingnetwork.ch on startups and small companies at a very competitive price. Furthemore, our Executive and Corporate ver- Phone: +41 (0)27 483 12 20 sions see new improvements for the version 2011. Skype: Longitude64 www.yachting.vg - BVIs 13
  • 14. SOCIAL MEDIA 5 digital marketing commandments for Just like the luxury luxury brands “ products and services themselves, the quality of luxury digital marketing Lately people are talking about luxury democratic media in the world. relies on ideation and brands and digital marketing. “Is Digi- execution. A dress is not tal Killing the Luxury Brand?” Invari- 0 You shall democratize but inherently luxurious; ably, these discussions evaluate the not downgrade dangers of leveraging a wholly demo- the difference lies in its cratic platform in order to promote Luxury brands obsess over losing ex- design and high-quality a wholly exclusive industry. But, as clusivity in the digital space, but this manufacture. The same is usual, the discussion misses the point. concern puts the cart in front of the true of digital marketing horse. A luxury brand generates ex- The question is not if luxury brands clusivity by cultivating a block of con- media. ” can safely leverage digital media. The sumers who wish they could buy the question is how. With that in mind, brand’s products, but cannot afford here are five commandments for mar- them. Simply, if luxury brands want keting luxury brands using the most to remain luxurious, they have to en- 14 www.yachting.vg - BVIs
  • 15. gage not only their paying customers, but also people who want but can’t have. 0 You shall honor digital media This is where the democratizing power of social and new If luxury brands indeed fear brand dilution, they must first media comes into play. Social media enables luxury brands stop diluting the quality of their digital media. Luxury cli- to build tremendous clout among the aspirational set. In ents may say, “But it’s just a behind-the-scenes video for some cases, social media may be the only place aspiring Facebook and YouTube! Do we really need to spend that consumers can reach the brand at all. This, in turn, builds much on production?” The answer is always “yes.” Digital tremendous prestige among the affluent set. luxury marketing is only as luxurious as the brands are will- ing to make it. In order to democratize without downgrading, luxury brands must maintain the digital conversation by engag- Just like the luxury products and services themselves, the ing more aspirational consumers and including them in a quality of luxury digital marketing relies on ideation and controlled brand dialogue. On the other hand, the brand execution. A dress is not inherently luxurious; the differ- luxury must prevent brand downgrading by embracing clever- ence lies in its design and high-quality manufacture. The nd services ness and avoiding mimicry, by ensuring innovation and same is true of digital marketing media. the quality ofnot stealing from their traditional campaigns, and by treat- ing digital media like the marketing powerhouse that it is. Luxury brands must decide whether their digital market- al marketing ing is luxurious or commonplace, and they must commit ation and All the while, luxury brands must strive toward the high- to making their digital messaging more beautiful, more in- dress is not est creativity, elegance and production quality. Only in this novative and more elegant than anything else out there. Only then can they preserve their up-market brand values. uxurious; way can luxury brands both cultivate desire and maintain exclusivity, and thus, grow in the digital world safely. ce lies in its 0 You shall not steal from old media high-quality 0 You shall not kill the conversation The primary reason luxury brands fail at social and new e. The same is media is because they haven’t bothered to understand it. al marketing Luxury brands worry that if they allow interactivity or user- Luxury brands take media developed and produced for tra- generated content, if they initiate a conversation between brand and buyer, they will lose control of the brand image. ditional deployment and force it onto their social and new This is simply not true. media platforms. There are many ways to encourage interactivity while still maintaining control of the brand. Look at Burberry’s “Art of the Trench,” a photo-sharing destination that primar- ily features Burberry-commissioned, high-end photogra- phy of models in the brand’s seminal trench coats. What’s more, it also allows consumers inside access if they upload their own pictures (which are vetted and selected by the brand). Therefore, Burberry successfully reaches a significant audience while maintaining brand control. Luxury brands must learn that they can create digital cam- paigns with embedded brand control. Killing the conversa- tion outright is not the answer. www.yachting.vg - BVIs 15
  • 16. SOCIAL MEDIA For instance, they digitize a traditional strategy. Having a marketing TV spot by compressing and upload- ing to YouTube, or they post a print ad to Facebook. This blanket strategy weakens the “There is a sense of urgency asso- ciated with digital platforms,” , but luxury brands must be careful not to embrace a platform just because it’s “ strategy is good, but having a marketing strategy that works perception of luxury brands. Just as hot. Only those platforms that spring is great! Using social one wouldn’t put a 30-second static directly from a core brand ideal or media requires a careful print ad on TV, so should one avoid customer need can succeed without thought process, stealing traditional media by hawking diluting the brand itself. it in the digital space. strategic planning and Having a marketing strategy is good, flawless execution. ” Luxury digital media requires a devel- but having a marketing strategy that opment, production and deployment works is great! Using social media re- strategy specific to its digital chan- quires a careful thought process, stra- nels. Nothing less will do. tegic planning and flawless execution. 0 You shall not covet the 0 Observe and analyze your neighbour’s media channels marketing strategy Just because one luxury brand is suc- Very often, businesses jump on to cessfully utilizing a particular digital Facebook and Twitter without even approach does not mean another analyzing what they need out of these luxury brand should follow the same social networks. They claim that since 16 www.yachting.vg - BVIs
  • 17. their competitors are using social media so they have no Evaluating social media ROI is easier said than done. There’s other choice but to adopt social media. Sooner than later, no single criteria based on which you can determine the such businesses are caught off-guard and their social me- success/ failure of your social media strategy. dia ambitions reach a tame end. 0 Refine your marketing strategy It is important for businesses to analyze how social me- dia can help them. They need to observe how people use The real beauty of social media lies in its dynamism. Social social media and how their competitors are leveraging it. media is changing all the time. For example, if you logged Analyze your business needs and how various social net- in to your business’ Facebook profile, after a long gap, you works like Facebook, Twitter, LinkedIn and others can fulfill would have realized that it’s now a Fan Page. Therefore, it’s these needs. important to continuously refine your social media strat- egy and adopt a flexible approach with the changing social 0 What’s your social marketing strategy’s media scenario. action plan? Does your business have a social media strategy that Once you’ve determined what you want out of social me- works? If so, what are the most important criteria for devel- dia, the next important question is how you get it. Busi- oping such a marketing strategy? How does your business nesses need to come up with an action plan with realistic measure its social media ROI? Do you think it is difficult to targets and feasible time/ cost estimates. If your action track the business value of social media? plan takes forever to achieve or if it requires you to invest a fortune, there’s a strong case to revisit your action plan. In All good questions which need to be asked on a regular such cases, it’s best to start with concrete short-term goals basis. such as I want to have 2,000 Facebook Friends in the first 3 months or I want to close 5 deals with my Twitter followers this month etc. 0 Execute your marketing strategy A marketing strategy is only as good as those who see it through. Once you have a social media marketing strategy in place, it’s important to focus on getting the execution right. Very often, businesses need to take a call on whether they can execute their social media strategy themselves or do they need to hire specialist social media experts? When in doubt, seek help from an expert. 0 Evaluate your marketing strategy Most business follow a simple rule when it comes to adopt- ing new technologies or paradigms – If it boosts my busi- ness’ ROI, it’s worth the investment. Social Media is no ex- ception to this rule. Unless, businesses see value addition from social media, they are not going to take the plunge. Therefore, it’s important for businesses to evaluate the im- pact of their social media efforts. www.yachting.vg - BVIs 17
  • 18. LONGITUDE 64 OLIVIER BAELDE by Editor “What to include in your social media marketing strategy” A well planned and executed social media marketing (SMM) strategy takes you where your users and buyers are. It lets you share the voice of your or- ganization, get real time feedback for your products, create an instant buzz for your new product offerings, build customer loyalty, and reach an informed target audience. The great thing about a well carried out SMM strategy is that it requires very little financial investment from your side. 0 What to include in your social media marketing strategy An effective SMM strategy will le- book, the social networking website for networking within the industry or verage all quality online social hubs has around 500 million active users, of with vendors. where users and customers meet which around 50% log in every day for and converse. A good SMM portfolio commenting or browsing. A Facebook Blogs, Microblogging includes a presence on diverse and fan page thus makes a lot of sense to multimedia social sites. Let’s take a reach an active online audience. On engadget_logoBlogs give you a wide look at the key elements of a good the other hand, Twitter has real time platform to talk about key issues. SMM strategy. updates and news-worthy tweets Blogs are also a great way of bring- that even search engines show in ing traffic to your main website. For Social Networking Sites their search results. The tweets about an effective blog, you need to post your products are quickly read and re- fresh and relevant content frequently, Social Networking SitesThere are vari- sponded to by other users. A Twitter monitor and respond to comments, ous social networking sites where you account to respond to and create a create internal links, and build a com- can create profiles to connect with buzz about your product is therefore munity of loyal readers. Microblog- your target audience directly. Create essential. Linkedin is accessed by a va- ging through sites like Twitter also a Facebook fan page. Create tweets riety of professionals and businesses lets you send short, crisp updates. and retweets on Twitter. Create your looking to connect and research for Some famous company blogs are organization’s profile on Linkedin. Ac- work and business. Hence, a Linkedin www.engadget.com, googleblog. cording to statistics released by Face- account for your organization is great blogspot.com, blog.facebook.com & 18 www.yachting.vg - BVIs
  • 19. en.community.dell.com/dell-blogs/ Duo processor. and would use in their business. If default.aspx. If you want blogs related your organization has conducted to SEO, you can check out searchen- Photosharing, Slide Sharing any good-to-know research, you can gineland.com, www.seomoz.org/blog share the findings online. You can also or www.searchenginejournal.com. Photo Sharing Sites Like FlickrSharing share your presentations, slides, and relevant and interesting images with reports through websites like Slide- Online Videos your user base also helps in creat- share and Scribd. Online VideosWebsites like A well planned and executed social Podcasting Youtube have created a whole new arena for multi- media marketing (SMM) strategy itunes_podcast_iconAs per media interaction. Sharing takes you where your users and buy- Podcast.com, “Podcasting is and viewing videos is now, ers are. It lets you share the voice the method of broadcasting not just an activity enjoyed audio files over the internet of your organization, get real time by individuals for their own which can be downloaded and pleasure, but also a great feedback for your products, create listened to via your computer way for an organization to an instant buzz for your new product and/or portable music player. share information about its offerings, build customer loyalty, and The reason why podcasting is products. Organizations have linked directly with the name found sharing interesting and reach an informed target audience. iPod is due to strictly to the fa- related videos on Youtube to miliarity of origin of the word be a great way of ensuring continual, ing pleasant, long-term associations. wherein people first began down- sustained interest of the target audi- The images can be about widely an- loading music audio files to listen to ence. You can upload interviews of ticipated events like a product launch, them on their iPods.“. Podcasting can your top management, share presen- celebrity associations, or the organi- help you reach more users to promote tations, or even share videos of social zation’s internal events. Websites like your products and services. Many us- or business events in your organiza- Flickr have an active user base and ers find podcasts a great way of stay- tion. When Intel uploaded fun and can be leveraged for this purpose. ing in touch with new developments digitally enhanced videos of its Con- while on the move. Websites like Blip sumer Electronics Show exhibit, it not Slide sharing, on the other hand, di- let you conveniently share your pod- only created a buzz but also ensured rectly appeals to the user’s needs by casts. Other famous podcast sites are users got to know about its new Core sharing information that they need podcast.com & Apple’s Itunes Podcast. www.yachting.vg - BVIs 19
  • 20. LONGITUDE 64 0 Points to consider before formulating a social media marketing strategy The sites mentioned above are very useful and can change the path of your organization towards tremen- dous success. However, if done with- out proper planning these same sites and strategies can backfire as well. The most important thing for you to do before you begin charting out an SMM strategy, is that you first need l to fully understand the status quo of l Find out if you have an active l Check where your target your organization’s online presence. presence in target markets. audience generally interact more. Here are a few things to consider l Rate yourself vis-à-vis your l Check what keywords they are before you formulate a social media competitors in the online using. marketing strategy: environment. Find out what your l Find out what they need, and competitors are doing better than where their interests lie. Analyze your online presence: you, and also what you are doing better. Identify and analyze what you l Use metrics to find out more l Check your status on social want from your SMM strategy: about your online presence. You networking sites. Do you have a l need to ask questions like: What presence already that needs to l Check the enthusiasm and is the total count of visitors on my be optimized? Or, do you need to commitment of your top site? Where do they come from? start from scratch? management and marketing How many of them are directed department for having a l by search engines? Analyze your position dedicated SMM strategy. In l Find out how often your website case the commitment seems gets linked by other sites. Define and analyze your target au- inadequate, discuss and educate l Check how often you post fresh dience: till you get a dedicated and content. informed agreement. 0 20 www.yachting.vg - BVIs m
  • 21. l Assign responsibility to the following measures will help you en- by other sites. correct department, whether it is sure responsiveness and professional PR, marketing, communications, interaction:Monitor your progress Blog posts must be frequent enough or other. Create a team to sustain interest. with well defined goals The Yachting Network has local web- regarding your SMM In case of critical comments, sites in all european countries. The strategy. This may mean it’s better to respond to them creating micro-goals like print version of our magazine brings immediately and fairly. Nega- number of blog posts per additional readers and visibility to our tive comments need not al- week, time duration set clients. Complete integration in social ways be deleted or removed. for responding etc. l Study the existing sites networks maximizes the exposure of If you suspect trolls or deliber- and find out where yacht listings. Soon to be released, ate misinformation, one way of you need to focus your mobile apps will close the circle of a ensuring more transparency attention the most. is by creating a Login require- 360 inbound marketing strategy. l Create measurable ment for posting comments target goals of what you on your blog. want to achieve from your SMM closely strategy. Start your journey now! A query, tweet, or a comment re- 0 Monitoring your social quiring clarification on the Facebook Remember, the beginning may be media strategy page, blog, or other portals must be slow. It takes time to engage your au- replied to within 24 hours. dience and build loyalty. Keep your For your SMM strategy to pay you interactions transparent, fair, and long-term dividends, you need to Blog posts, tweets must be of high timely. With a continual engagement make sure you have practices and quality and value and/or knowledge in diverse social media tolls, you will checks in place that ensure efficient enhancing. The content in your posts be soon rewarded with a vibrant, on- execution and a quick response. The should be good enough to get linked line community for your organization. www.yachting.vg - BVIs 21
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  • 24. MAISHA 2008 - 10.500.000 € COBRA Built by Cobra Shipyard and designed by AVA Yacht Design and Scaro De- sign, MAISHA was launched at the end of June, 2008 in Bodrum, Turkey, on the shores of the Aegean Sea. Boat building has existed since the beginning of times and has never ceased, producing and spreading new boats further west and propagating its maritime tradition and culture as far as the western shores of Europe. In Bodrum, one can still smell freshly cut wood and hear the sounds of traditional marine carpentry - Specs: LOA:38 metres Beam:9 metres Draft:2 feet - MAN 800hp - Diesel - Web id: 4 - P rice: 10.500.000 € Tax Not Paid www.yachtshowroom.com 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959
  • 25. 75 VENERE - 1.990.000 € RIVA The Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. This Riva 75 Venere is a well- equipped and well maintained example. The stunning model benefits from an extensive interior refit and hull painting in 2008. She is in private ownership, has never been chartered and has only been used June-August 2008 and for 5 weeks during summer 2009. www.yachtshowroom.com 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959
  • 26. Yacht Brokerage Solution 360 architecture to reach your clients everywhere The mobile access is T he Yacht Brokerage Solu- tegrated with 15 social networks “ becoming more and more the first mode of access to information tions for joomla was de- signed to answer the needs of yacht brokerage or dealership com- panies. It provides extensive features not found in the competition. through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our and content. We could solutions with more than 15 social not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati- in the roadmap and lead request management to store all cally distribute the listings informa- development strategy of yacht requests. As well different re- tion to your social networks accounts quest forms for financing, insurance, without extra work on your side. Now- our solutions.” storage, transport, survey store all re- adays, publishing yacht listings on quests in tables accesssible through your web site is not enough to reach maintenance screens in the adminis- potential buyers. tration panel. A good marketing strategy is to reach propects where they are most likely The Yacht Brokerage solution is in- to be. 26 www.yachting.vg - BVIs
  • 27. Scheduled for the end During the summer 2011, ThE appS will close “ of the year 2011, Our yachting solutions will include an iphone “ we will be prototyping the iphone and ipad apps, The development “ the circle of our 360 architecture where you will be able to app and an ipad app will be conducted reach your potential in order to reach during the last clients through all your potential clients quarter of 2011 with a available channels: wherever they are.” scheduled release date oNLINE,oFFLINE,MOBILE.” of december 2011.” E xtensive and powerful fea- ty to brokers to manage quickly the tures are included in the requests while keeping an history. Yacht Brokerage solution Administration: Front-End and Back Broker Contacts for joomla: Detailed yacht listings end administration. Allows multiple Brokers, Brokerage companies have maintenance screens, High quality brokers managing their listings in an extended set of fields in order to PDFs generation, Social networks the front end. enter all their contact information. posting, RSS and XML feeds syndi- Offices location and contacts man- cation, Web Services synchroniza- Listings Management agement is included for brokerage tion, CRM area. Pre-loaded templates for Sailboats, companies with several locations. Power Yachts. Fields and tabs can The Yacht Brokerage solution allows be published or unpublished from Lead Management a yacht broker/dealer company to the backend. Flexible layout. Different Online forms allow site manage and promote online an in- visitors to request more informa- ventory of new and used boats. Validations Tables tion, a yacht visit, financing... All the Over 110 validations pre-loaded: requests are saved in tables. email The Yacht Brokerage solution al- yacht make , engine make, elec- notifications are sent to brokers and ready includes custom templates tronic, electrical.... offering a turn- broker can process the request ac- for motor yachts and sailboats. key solution. cordingly. The Yacht Brokerage solution allows Sales Cycle Forms Builder to present professionally the inven- Built-in Sales cycle allowing to All Online forms are linked to a tory while giving a very quick ad categorizes the yachts : for sale/ data dictionary allowing to add or easy management interface to the contract pending/sold. Sales cycle change fields for a specific forms. brokers and dealers. A lead man- steps can be modifiedbased on the agement area gives the opportuni- company’s process. Bulk Images Upload www.yachting.vg - BVIs 27
  • 28. flash utility allowing for the bulk upload and resizing of the listing images without timeout. Social Media Mar- keting Powerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very pow- erful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 40 web sites (and growing) targeting the yachting and luxury markets. The Yacht Brokerage Solu- tion is integrated through APIs with several social net- works in order to maximize counts will appear constantly maintained the exposure of the listings. and will help to turn visitors into followers Magazines Publishing A manual scheduler is ac- or fans extending once again the visibility The Yacht Brokerage solution for joomla cessible through the control of your yacht listings. generates high quality PDF magazines. All panel maintenance screen PDF magazine listings include a qrcode in order to post manually If your brokers had to manually update 15 generated in order to offer a quick access to to social network. However social networks, they will spend a consid- the listing from mobile phones. Companies the recomended way is to erable amount of time to do a repetitive using the Yacht Brokerage solution can now use the application cronjob work. present high quality corporate magazines scripts in order to schedule Current integrations with Social networks to clients and prospects. We can generate automatic postings at regu- APIs are: Facebook, Twitter, Scribd, Issuu, every month a monthly corporate maga- lar intervals. Slideshare, Flickr, Docstoc, Flickr, Picasa, zine with current listings. We can create Youtube. custom design for the magazines matching This outstanding integra- the company’s graphic chart for an addi- tion allows a brokerage Automatic XML Feed Generation is inte- tional cost. company to update auto- grated with: Olx, Vast, Oodle. matically major social net- 0 High quality PDF Generation works as soon as an update Automatic yachting XML Feed Generation is made to a yacht listing. It is integrated with: The Yacht Market, Boat The Yacht Brokerage solution for joomla brings constant updates to 24, Boatshop 24, Boats and outboards, generates high quality magazines. Maga- social networks accounts Boards & Outboards, Jameslist... zines are generated by our platform as a making them live and al- special service to clients using our yachting waqys brigning new con- It uses the openmarine xml standard. solution. tent or images. (www.openmarine.org) Your social networks ac- The integration with social networks is 28 www.yachting.vg - BVIs
  • 29. Lorem Ipsum is simply dummy text of the printing eration of an xml file compatible with the “ and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a Indesign workflow. This integration provides the best solution to create and generate a magazine includ- ing articles and current yacht listings. It al- galley of type and scrambled it to make a” lows brokerage companies to provide on done through the Social Media Posting a regualr basis news and events as well as Scheduler. It allows to upload automatically the current yachts available for sale. the PDF magazines to scribd.com, docstoc. com, issuu.com, slideshare.net, box.net. The PDF magazines generated can be accessed Social Media Posting Scheduler is accessed through an online viewer directly on a cli- through a maintenance screen. (useful ent’s website. And at the same time, it is when you make frequent changes and posted in all the online documents sites need a revised copy immediately), or the maximizing the visibility and exposure. tasks scheduled can be run at regular inter- vals through an automated task (cronjob). By distributing electronic versions in PDF format, you decrease dramatically produc- A monthly magazine (electronic or printede tion and printing costs while giving to po- version) allows to establish your brand by tential customers a format suitable to read providing to potential clients a document offline. they can read offline with all your listings and contacts. We generate several magazines in our stan- dard foramt every month in order to maxi- 0 Adobe inDesign Workflow inte- mize the exposure. We can as well design a gration specific format for customers who want to create their own corporate magazine while We are able to generate monthly maga- including all the yachts currently for sale. zines in Adobe Indesign through the gen- www.yachting.vg - BVIs 29
  • 30. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch
  • 31. yacht brokerage The Yacht Brokerage Solution for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests. As well different request forms for financing, insurance, storage, transport, survey store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Brokerage solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automati- cally distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market- ing strategy is to reach propects where they are most likely to be. brokerage - dealerships - social networks - Syndication - magazines - brochures - marketing
  • 32. Nautic Avenue Brokerage X-YACHTS X562 2000 - 350.000 € Located in south of France Nautic Avenue Nautic Avenue 83600 Fréjus - -France 83600 Fréjus France Telephone: +33 (0)9 54 22 80 56 - -Fax: +33 (0)9 59 22 80 56 Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com www.nautic-avenue.com
  • 33. Nautic Avenue Brokerage PRIVILEGE 465 SERIAL 75 2002 - 660.000 € Located in south of France Nautic Avenue 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 - Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com
  • 34. OLIVIER BAELDE by Editor Yacht Charter Solution Most advanced yacht charter marketing solution: In- tegrated social media posting and marketing, printed or electronic magazine version, xml feeds syndication, online availability calendar... T he Yacht charter reservation Solution for joom- to be. la was designed to answer the needs of yacht Extensive and powerful features are included in the charter companies. It provides extensive fea- Yacht Charter Reservation solution for joomla: Detailed tures not found in the competition. The Yacht Charter yacht information, crew presentation, amenities, avail- Reservation solution includes reservation requests and abilities maintenance screens, High quality PDFs genera- quotes management as well as online availability calen- tion, Social networks posting, RSS and XML feeds syndi- dars. cation, Web Services synchronization, CRM area. Also present, info request and reservation forms store The Yacht Charter Reservation solution allows a yacht all requests in tables accesssible through maintenance charter company to manage and promote online a char- screens in the administration panel. ter fleet. The Yacht Charter Reservation solution is integrated with The Yacht Charter Reservation solution already includes 15 social networks through APIs and generates high custom templates for motor yachts and sailboats. quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more The Yacht Charter Reservation solution allows to present than 15 social networks APIs in order to automatically professionally the fleet while giving a very quick and easy distribute the listings information to your social networks management interface to the reservation agents and accounts without extra work on your side. fleet managers. Nowadays, publishing yacht listings on your web site is A request and quote management area gives the oppor- not enough to reach potential buyers. A good marketing tunity to reservation agents to manage quickly the re- strategy is to reach propects where they are most likely quests while keeping an history. 34 www.yachting.vg - BVIs
  • 35. mation. Offices location and contacts management is included for charter companies with several locations. 0 -Requests Management Different Online forms allow site visi- tors to request more information or reservation. All the requests are saved in tables. email notifications are sent to reservation agents. They can pro- cess the requests accordingly. Forms Builder: All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms. 0 Bulk Images Upload Images are uploaded through a flash utility allowing for the bulk upload and resizing of the listing images without timeout. The mobile access is 0 Administration Front-End and Back end adminis- tration. Allows multiple reservation rizes the requests and reservations: pending, waiting for signed contract, waiting for deposit, reservation con- firmed. “ becoming more and more the first mode of access to information agents to manage the fleet and content. We could and reservation requests in the front end. not ignore this fact in the roadmap and 0 Fleet Management development strategy of Fleet Management: Pre-loaded our solutions. Scheduled templates for Sailboats, Power Yachts. Fields and tabs can for the end of the year be published or unpublished 2011, Our yachting from the backend. Flexible lay- solutions will include out. an iphone app and an ipad 0 Validation Tables app in order to reach Over 110 validations pre-load- your potential clients ed: yacht make , engine make, 0 Reservation Agents wherever they are. electronic, electrical.... offering a turn- key solution. Reservation agetns and charter com- Charter Reservation Cycle: Built-in panies have an extended set of fields reservation cycle allowing to catego- in order to enter all their contact infor- www.yachting.vg - BVIs 35
  • 36. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch
  • 37. yacht Charter The Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter com- panies. It provides extensive features not found in the competition. The Yacht Charter Reservation solution includes reservation requests and quotes management as well as online availability calendars. Also present, info request and reservation forms store all requests in tables accesssible through mainte- nance screens in the administration panel. The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automati- cally distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market- ing strategy is to reach propects where they are most likely to be. charter - social networks - Syndication - magazines - brochures - marketing
  • 38. Nautic Avenue Brokerage Absolute 41 2008 - 357 900 € Nautic Avenue centre d’affaires horizon 8 avenue du 8 mai 1945 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com
  • 39. Nautic Avenue Brokerage Numarine 55HT 2008 - 550 000 € Nautic Avenue centre d’affaires horizon 8 avenue du 8 mai 1945 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com
  • 40. FAIRLINE Targa 52, 2005, £395,000 € This Fairline Targa 52 has been superbly maintained and is offered in excellent order. The boat has a full Mediterra- nean specification including air conditioning, Raymarine navigation equipment and all the other extras that you would expect from a boat of this calibre. UK Office Contact: Mark Davies Tel: +44 (0)1242 250 000 Fax: +44 (0)1242 500 253 Mobile: 07703 336 634
  • 41. FAIRLINE Targa 52, 2005, £395,000 This Fairline Targa 52 is ready to go and located in Mallorca. Mallorca Office Contact: Amanda Pollett Tel: 34 687 070 252 Fax: +44 (0)1242 500 253 Mobile: +34 607 499 342
  • 42. Docks & Slips Solution T he Docks & Slips Solution and monthly magazines. The Docks & Slips Solution “ is integrated through APIs with several social networks in order to for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not We took great care of integrating our solutions with more than 15 social networks APIs in order to au- tomatically distribute the listings maximize the exposure found in the competition. information to your social networks of the listings. A manual accounts without extra work on The Docks & Slips solution includes your side. scheduler is accessible lead request management to store through the control all yacht slips requests. Nowadays, publishing yacht listings panel maintenance screen on your web site is not enough to As well different request forms reach potential buyers. A good mar- in order to post manually for financing, , slip rental, slip pur- keting strategy is to reach propects to social network or chase store all requests in tables where they are most likely to be. through a cronjob script accesssible through maintenance screens in the administration panel. in order to schedule Extensive and powerful features The Docks & Slips solution is in- are included in the Docks & Slips automatic postings at tegrated with 15 social networks solution for joomla: Detailed yacht regular intervals” through APIs and generates high listings maintenance screens, High quality yacht slips PDF brochures quality PDFs generation, Social net- 42 www.yachting.vg - BVIs
  • 43. The Docks & Slips Companies using the The Ipad app version “ solution for joomla generates high quality PDF Brochures. All “ Docks & Slips solution can now present high quality brochures. “ has a scheduled release date of december 2011. The ipad flyers and brochures We can create custom app will include as include a qrcode design for the PDFs and well the access to the generated to offer a brochures matching full versions of the quick access to the the company’s graphic monthly magazines.” listing from mobile.” chart .” works posting, RSS and XML feeds ment is included for agencies with syndication, Web Services synchro- 0 Listing Management several locations. nization, CRM area. Pre-loaded templates for slips pre- sented for sale or for rent. Fields 0 Lead Management The Docks & Slips solution allows and tabs can be published or un- Different Online forms allow site vis- a real estate agency to manage published from the backend. Flex- itors to request more information, a and promote online an inventory ible layout. visit, financing... All the requests are of yacht slips fro sale or rental. The saved in tables. email notifications Docks & Slips solution already in- 0 Validation tables are sent to agents and agents can cludes custom templates for slips Over 110 validations pre-loaded: process the request accordingly. for sale and for rent. length unit, draft unit.... offering a turnkey solution. 0 Forms Builder The Docks & Slips solution allows All Online forms are linked to a to present professionally the inven- 0 Sales Cycle data dictionary allowing to add or tory while giving a very quick ad Built-in Sales cycle allowing to cat- change fields for a specific forms. easy management interface to the egorizes the slips : for rent/for sale/ agents. A lead management area contract pending/sold. Sales cycle 0 Bulk Images Upload gives the opportunity to agents to steps can be modified based on the Images are uploaded through a manage quickly the requests while company’s process. flash utility allowing for the bulk keeping an history. upload and resizing of the listing 0 Agents Contact images without timeout. 0 Administration Agents, agencies have an extend- Front-End and Back end administra- ed set of fields in order to enter all tion. Allows multiple agents man- their contact information. Offices aging their listings in the front end. location and contacts manage- www.yachting.vg - BVIs 43
  • 44. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch
  • 45. docks & slips The Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not found in the competition. The Docks & Slips solution includes lead request management to store all yacht slips requests. As well different request forms for financing, , slip rental, slip purchase store all requests in tables ac- cesssible through maintenance screens in the administration panel. The Docks & Slips solution is integrated with 15 social networks through APIs and generates high quality yacht slips PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automati- cally distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market- ing strategy is to reach propects where they are most likely to be. Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing
  • 46. Sailboats Brokerage CUSTOM PROTOTYPE ALUMINIUM, 1979, 755.800 € . . . . . . . . . 65 Index CUSTOM VATON 57, 1994, 399.000 € . . . . . . . . . . . . . . . . . . . . . 66 GULET, 2006, 800.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 DEHLER DEHLER 36 SQ, 2008, 159.000 € . . . . . . . . . . . . . . . . . . 67 AFEP MARINE MANATEA 350 DI, 2004, 151.900 € . . . . . . . . . . . 41 DEHLER DEHLER 44 SQ, 2008, 350.000 € . . . . . . . . . . . . . . . . . . 68 ALOA ALOA 27, 1979, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . 42 DOMINIQUE PRESLE HALF- TONNER, 1971, 11.500 € . . . . . . . . . 69 ALOA ALOA 43 PROTOTYPE, 1984, 63.000 € . . . . . . . . . . . . . . . . 43 DUFOUR DUFOUR 35, 1974, 33.000 € . . . . . . . . . . . . . . . . . . . . 70 ALUBAT OVNI 435, 2004, 295.000 € . . . . . . . . . . . . . . . . . . . . . . 44 DUFOUR Dufour 27, 1974, 10.000 € . . . . . . . . . . . . . . . . . . . . . . 71 AMIETTE SLOOP NORVEGIEN, 1955, 9.990 € . . . . . . . . . . . . . . . . 45 DUFOUR DUFOUR 28, 1987, 25.000 € . . . . . . . . . . . . . . . . . . . . . 72 ARCHAMBAULT GRAND SURPRISE, 2003, 45.000 € . . . . . . . . . . 46 DUFOUR DUFOUR 31, 1978, 23.500 € . . . . . . . . . . . . . . . . . . . . . 73 BAVARIA 32, 2004, 61.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 DUFOUR DUFOUR 36, 2003, 76.900 € . . . . . . . . . . . . . . . . . . . . . 74 BAVARIA 44, 2002, 115.000 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 DUFOUR DUFOUR 36, 1987, 41.900 € . . . . . . . . . . . . . . . . . . . . . 75 BAYLINER 1952 CLASSIC, 1993, 9.000 € . . . . . . . . . . . . . . . . . . . 49 DUFOUR DUFOUR ARPEGE, 1968, 29.900 €. . . . . . . . . . . . . . . . . 76 BENETEAU 50 Celebration, 2004, £149,950 . . . . . . . . . . . . . . . . 50 DUFOUR DUFOUR SAFARI, 1971, 10.500 € . . . . . . . . . . . . . . . . . 77 BENETEAU FIRST 285, 1990, 32.000 € . . . . . . . . . . . . . . . . . . . . . 51 FOUR WINNS FOUR WINNS 258 VISTA, 1997, 22.000 € . . . . . . 78 BENETEAU FIRST 345 CENTENNIAL , 1984, 39.500 € . . . . . . . . . 52 GIBERT MARINE GIB SEA 92, 1987, 25.000 € . . . . . . . . . . . . . . 79 BENETEAU MONTE CARLO 37, 2009, 205.000 € . . . . . . . . . . . . . 53 GIBERT MARINE GIB SEA 31 DL, 1981, 26.000 € . . . . . . . . . . . . 80 BENETEAU OCEANIS 350, 1990, 47.000 € . . . . . . . . . . . . . . . . . . 54 GIBERT MARINE GIB SEA 442 MASTER, 1988, 89.000 € . . . . . . 81 BENETEAU OCEANIS 351, 1994, 69.000 € . . . . . . . . . . . . . . . . . . 55 HANSE HANSE 342, 2007, 83.500 €. . . . . . . . . . . . . . . . . . . . . . . 82 BENETEAU OCEANIS 361, 1999, 69.000 € . . . . . . . . . . . . . . . . . . 56 HANSE Hanse 400 E, 2006, 159.000 €. . . . . . . . . . . . . . . . . . . . . 83 BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900 € . . . . . . . . . . . 57 HANSE HANSE461, 2005, 211.900 € . . . . . . . . . . . . . . . . . . . . . . 84 BENETEAU OCEANIS 440, 1993, 92.000 € . . . . . . . . . . . . . . . . . . 58 HUNTER MARINE 356, 2002, 78.000 € . . . . . . . . . . . . . . . . . . . . 85 BENETEAU Oceanis 50, 2008, 275.000 € . . . . . . . . . . . . . . . . . . . 59 HUNTER MARINE HUNTER 31, 2006, 64.900 € . . . . . . . . . . . . . . 86 CATALINA CATALINA 42 LUXE, 1993, 126.000 € . . . . . . . . . . . . . 60 JEANNEAU ARCADIA, 1985, 24.000 € . . . . . . . . . . . . . . . . . . . . . 87 CNSO SHELLFISH, 1965, 9.500 € . . . . . . . . . . . . . . . . . . . . . . . . . 61 JEANNEAU FANTASIA, 1991, 17.500 € . . . . . . . . . . . . . . . . . . . . . 88 CUSTOM CHALLENGER HORIZON, 1986, 9.900 € . . . . . . . . . . . . 62 JEANNEAU POKER, 1974, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . 89 CUSTOM COQUILLIER RADE DE BREST, 1971, 180.000 € . . . . . . 63 JEANNEAU RUSH, 1980, 19.800 € . . . . . . . . . . . . . . . . . . . . . . . . 90 CUSTOM PLAN JACQUES FAUROUX , 1988, 100.000 € . . . . . . . . 64
  • 47. JEANNEAU SUN LEGENDE 41, 1987, 55.900 € . . . . . . . . . . . . . . 91 JEANNEAU SUN ODYSSEY 36, 1993, 60.000 € . . . . . . . . . . . . . . 92 JEANNEAU SUN ODYSSEY 42 DS, 2008, 187.000 € . . . . . . . . . . 93 JEANNEAU SUN ODYSSEY 42 DS, 1999, 99.000 € . . . . . . . . . . . 94 JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 € . . . . . . . . . . 95 JEANNEAU SUN ODYSSEY 44DL, 1992, 105.000 € . . . . . . . . . . . 96 KELT KELT 7.60, 1980, 14.500 € . . . . . . . . . . . . . . . . . . . . . . . . . . 97 MAXUM 2900 ES, 2004, 59.800 € . . . . . . . . . . . . . . . . . . . . . . . . 98 MOODY 41 CLASSIC, 2010, 295.000 € . . . . . . . . . . . . . . . . . . . . . 99 PRIVILEGE PRIVILEGE 465 SERIAL 75, 2002, 660.000 € . . . . . . 100 REINKE HYDRA, 1992, 88.000 € . . . . . . . . . . . . . . . . . . . . . . . . . 101 SEALINE S 37 FLAMENCO, 1997, 99.000 € . . . . . . . . . . . . . . . . 102 VAN DE STADT Etap 28, 1980, 12.900 € . . . . . . . . . . . . . . . . . . 103 VAN DE STADT PLAN VAN DE STADT acier, 1981, 65.500 € . . . 104 WAUQUIEZ CENTURION 36, 1988, 100.000 € . . . . . . . . . . . . . . 105 WAUQUIEZ CENTURION 40, 1987, 88.000 € . . . . . . . . . . . . . . . 106 WAUQUIEZ PRETORIEN, 1986, 50.000 € . . . . . . . . . . . . . . . . . . 107 WAUQUIEZ ELIZABETHAN 29, 1969, 12.000 € . . . . . . . . . . . . . 108 WRIGHTON YACHTS BILOUP 89, 2002, 39.000 € . . . . . . . . . . . 109 X-YACHTS X562, 2000, 350.000 € . . . . . . . . . . . . . . . . . . . . . . . 110
  • 48. GULET, 2006, 800.000 € Poole, DOR, United Kingdom GULET, 2006, Roma, Italy, 800.000 € Ciacco 24 Metre 'Santa Lucia' (2006 model)with twin MAN D28866 LXE40. The warmth of wood, the quality of the finishing, the comfort of travel, the excitement of the sea: this is the gulet Santa Lucia. Built in 2006, along 24 meters of superior quality, offers a perfect combination of tradition, elegance and cutting-edge manufacturing and security guaranteed by the most modern technologies. Both the hull and the interior, treated in detail by skilful craftsmen, are made entirely of mahogany. On board you will find comfort, services, water games and a series of unique equipment that will make your experience on gulet, a trip intensely lived moment by moment.This luxury yacht is ideal for charter and has been meticulously maintained from new. With a fully comprehensive specification and many luxurious extras, this vessel is very impressive throughout... - Specs: LOA:23 metres Beam:6 metres Draft:2 metres - MAN 340hp - Diesel Web id: 227 - Price: 800.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.yachting.vg for full details - Web id: 227 . 48 www.yachting.vg - Sailboats Edition - October 2011
  • 49. AFEP MARINE MANATEA 350 DI, 2004, 151.900 € Fréjus, PR, France AFEP MARINE MANATEA 350 DI, 2004, Provence Côte d'Azur France, 151.900 € Etat neuf livrable immédiatement T.E 0,60/2,10 construc- tion très soigné. A VOIR - Specs: LOA:10 metres Beam:3 metres - VOLVO 900hp - Diesel Web id: 733 - Price: 151.900 € Tax Paid Nautic Avenue Nadine Regnier France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 733 www.yachting.vg - Sailboats Edition - October 2011 49
  • 50. ALOA ALOA 27, 1979, 10.000 € Fréjus, PR, France ALOA ALOA 27, 1979, Provence Côte d'Azur France, 10.000 € Idéal petit budget. votre contact : Yannick JAFFART 06 70 25 1 34 - Specs: 1 LOA:7 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 583 - Price: 10.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 583 . 50 www.yachting.vg - Sailboats Edition - October 2011
  • 51. ALOA ALOA 43 PROTOTYPE, 1984, 63.000 € Fréjus, PR, France ALOA ALOA 43 PROTOTYPE, 1984, Provence Côte d'Azur France, 63.000 € Ketch de bonne facture, pret à accueillir tout amateur de croisière confortable. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:1 metres Beam:4 metres Draft:2 metres - VETUS 900hp - 1 1 Diesel Web id: 615 - Price: 63.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 615 www.yachting.vg - Sailboats Edition - October 2011 51
  • 52. ALUBAT OVNI 435, 2004, 295.000 € FR, PR, France ALUBAT OVNI 435, 2004, FR, Provence Côte d'Azur France, 295.000 € - Specs: LOA:12 metres Beam:4 metres Draft:2 metres - VOLVO 55hp - Diesel Web id: 728 - Price: 295.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 728 . 52 www.yachting.vg - Sailboats Edition - October 2011
  • 53. AMIETTE SLOOP NORVEGIEN, 1955, 9.990 € Fréjus, PR, France AMIETTE SLOOP NORVEGIEN, 1955, Provence Côte d'Azur France, 9.990 € Bateau de constuction solide , tout est d'origine , classique, pour connaisseur et amateur du bois . - Specs: LOA:6 metres Beam:2 metres - BERNARD 900hp - Diesel Web id: 579 - Price: 9.990 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 579 www.yachting.vg - Sailboats Edition - October 2011 53
  • 54. ARCHAMBAULT GRAND SURPRISE, 2003, 45.000 € Fréjus, PR, France ARCHAMBAULT GRAND SURPRISE, 2003, Provence Côte d'Azur France, 45.000 € - Specs: LOA:9 metres Beam:2 metres Draft:2 metres - LOMBARDINI 12hp - Diesel Web id: 713 - Price: 45.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 713 . 54 www.yachting.vg - Sailboats Edition - October 2011
  • 55. BAVARIA 32, 2004, 61.000 € Frejus, PR, France BAVARIA 32, 2004, Frejus, Provence Côte d'Azur France, 61.000 € Bavaria 32 de propriétaire méticuleux . Version quille plomb . Modèle 2004 livré décembre 2003 - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VOLVO 19hp - Diesel Web id: 627 - Price: 61.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 627 www.yachting.vg - Sailboats Edition - October 2011 55
  • 56. BAVARIA 44, 2002, 115.000 € FREJUS, PR, France BAVARIA 44, 2002, FREJUS, Provence Côte d'Azur France, 1 15.000 € - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - VOLVO 55hp - Diesel Web id: 701 - Price: 115.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 701 . 56 www.yachting.vg - Sailboats Edition - October 2011
  • 57. BAYLINER 1952 CLASSIC, 1993, 9.000 € CAGNES SUR MER, PR, France BAYLINER BAYLINER 1952 CLASSIC, 1993, CAGNES SUR MER, Provence Côte d'Azur France, 9.000 € - Specs: LOA:5 metres Beam:2 metres - MERCRUISER 130hp - Gas Web id: 731 - Price: 9.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 731 www.yachting.vg - Sailboats Edition - October 2011 57
  • 58. BENETEAU 50 Celebration, 2004, £149,950 Poole, DOR, United Kingdom BENETEAU 50 Celebration, 2004, Central Algarve, Portugal, £149,950 This Beneteau 50 Celebration (2004 Model) with a 1 x diesel Yanmar engine (100Hp) is a Bruce Farr custom built design, built in France for luxury charter. This magnificent yacht has a stunning interior layout comprising of two double cabins each with ensuite and a beautiful private stateroom with ensuite. The vessel boasts all the exquisite finishings one would expect from one of the finest yacht builders. Puchased 3 years ago from the original owner. The Beneteau is SSR registrated and tax paid. Has just undergone a month of polishing, antifoaling, sail repairs and is now back in the water for summer use. The owner has lived on board and is now seeking permanent residence ashore. With true blue water potential this speedy 50 footer is ready to go, virtually a new vessel. To arrange a viewing or for more information p... - Specs: LOA:49 feet Beam:15 feet Draft:7 feet - YAMAHA 100hp - Diesel Web id: 406 - Price: £149,950 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.yachting.vg for full details - Web id: 406 . 58 www.yachting.vg - Sailboats Edition - October 2011
  • 59. BENETEAU FIRST 285, 1990, 32.000 € Fréjus, PR, France BENETEAU FIRST 285, 1990, Provence Côte d'Azur France, 32.000 € Valeur sûre de l'occasion, ce bateau vous raviera pendant vos croisières. Grace à un entretien permanent, ce bateau est pret au départ. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:8 1 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 591 - Price: 32.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 591 www.yachting.vg - Sailboats Edition - October 2011 59
  • 60. BENETEAU FIRST 345 CENTENNIAL , 1984, 39.500 € Fréjus, PR, France BENETEAU FIRST 345 CENTENNIAL , 1984, Provence Côte d'Azur France, 39.500 € Bateau rapide,marin et confortable le First 345 à tout pour plaire. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 606 - Price: 39.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 606 . 60 www.yachting.vg - Sailboats Edition - October 2011
  • 61. BENETEAU MONTE CARLO 37, 2009, 205.000 € FREJUS, PR, France BENETEAU MONTE CARLO 37, 2009, FREJUS, Provence Côte d'Azur France, 205.000 € - Specs: LOA:1 metres Beam:3 metres Draft:1 1 metres - VOLVO 300hp - Diesel Web id: 726 - Price: 205.000 € Tax Not Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 726 www.yachting.vg - Sailboats Edition - October 2011 61
  • 62. BENETEAU OCEANIS 350, 1990, 47.000 € Fréjus, PR, France BENETEAU OCEANIS 350, 1990, Provence Côte d'Azur France, 47.000 € Bateau très polyvalent dont les qualités ne sont plus à prouver. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel 1 Web id: 605 - Price: 47.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 605 . 62 www.yachting.vg - Sailboats Edition - October 2011
  • 63. BENETEAU OCEANIS 351, 1994, 69.000 € Fréjus, PR, France BENETEAU OCEANIS 351, 1994, Provence Côte d'Azur France, 69.000 € Version proprietaire , cabinet de toilette avec douche séparée , moteur 40CV,enrouleure de grand voile. premiere main excelent état. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 602 - Price: 69.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 602 www.yachting.vg - Sailboats Edition - October 2011 63
  • 64. BENETEAU OCEANIS 361, 1999, 69.000 € Fréjus, PR, France BENETEAU OCEANIS 36 1999, Provence Côte d'Azur France, 69.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 1, 900hp - Diesel Web id: 607 - Price: 69.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 607 . 64 www.yachting.vg - Sailboats Edition - October 2011
  • 65. BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900 € Fréjus, PR, France BENETEAU OCEANIS 41 CLIPPER, 1998, Provence Côte d'Azur France, 89.900 € L'oceanis 41 à rencontré un succes mérité. Un grand clas- 1 1 sique de la construction française. - Specs: LOA:12 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 619 - Price: 89.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 619 www.yachting.vg - Sailboats Edition - October 2011 65