1. Goodwins Theory
Media studies
Group 1

2. What his theory's about..
Goodwins theory talks about approximately seven
key aspects that all interlink to make a successful
music video. These include:
- Links between lyrics and music,
- Link between music and lyric,
- Genre characteristics,
- Intertextual reference,
- Notions of looking, Voyeurism,
- Performance, Narrative and concept based
music videos,
- Demands of the record label.

3. Link between lyrics and music
• Goodwin suggests that

4. Notions of looking/ Voyeurism,
These are all examples where ‘the male gaze’ has a heavy influence on the
performance of each artist;
http://www.youtube.com/watch?v=K0K46C82v9o
http://www.youtube.com/watch?v=IgLcQmlN2Xg
http://www.youtube.com/watch?v=wV1FrqwZyKw
http://www.youtube.com/watch?v=My2FRPA3Gf8
http://www.youtube.com/watch?v=ehcVomMexkY
http://www.youtube.com/watch?v=RZuJ_OHBN78
http://www.youtube.com/watch?v=4JipHEz53sU
http://www.youtube.com/watch?v=d-OBAXHfgqE