Social Media Simplified for Speakers and Clubs
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This slides share information of use to Toastmasters clubs and public speakers who would like to enhance their social media presence and profiles.
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Social Media Simplified for Speakers and Clubs
- 1. Presented By Lionnel Yamentou Social Media Simplified for Speakers & Clubs Tweet: @Yamentou Facebook.com/Yamentou LinkedIn: @Yamentou
- 2. Agenda • Setup • Laying a Foundation For Social Media • The Social Networks and Etiquette • Case Studies • Tools & Resources • Quiz • Close
- 3. Setup Definition WHAT IS SOCIAL MEDIA
- 4. ATTENTION. POPULATION. CONNECTIONS. Setup Why Should You Care?
- 5. Foundation For Clubs MEMBERSHIP. MANAGEMENT. METHODS.
- 6. Foundation For Speakers THEME. SPEECH. TARGET AUDIENCE.
- 7. Foundation You Must Have A WEBSITE YOUR SOCIAL MEDIA EFFORTS SHOULD ALL LEAD TO… YOUR OWN WEBSITE
- 8. Meet the Networks • Facebook • Twitter • LinkedIn • YouTube • Google+
- 9. Networks Facebook IS FACEBOOK FOR YOU? • OVER 1.3 BILLION USERS • 48% USERS LOGIN DAILY • 35% AGED 25 TO 45 IDEAL FOR: TRAFFIC TO SITE, BRAND EXPOSURE, ENGAGEMENT Source: www.StatisticBrain.com
- 10. Networks Twitter IS TWITTER FOR YOU? • OVER 600 MILLION USERS • 40% WATCH WITHOUT TWEETING • 42% AGED 25 TO 45 IDEAL FOR: TRAFFIC TO SITE, BRAND EXPOSURE, ENGAGEMENT Source: www.StatisticBrain.com
- 11. Networks LinkedIn IS LINKEDIN FOR YOU? • OVER 300 MILLION USERS • 39% LOGIN DAILY • 45% AGED 25 TO 45 IDEAL FOR: SEO, BRAND EXPOSURE, ENGAGEMENT Source: www.StatisticBrain.com
- 12. Networks YouTube IS YOUTUBE FOR YOU? • 900 MILLION UNIQUE VISITS DAILY • 39% LOGIN DAILY • 50% USERS AGED 25 TO 45 IDEAL FOR: SEO, TRAFFIC TO SITE, BRAND EXPOSURE, ENGAGEMENT Source: www.StatisticBrain.com
- 13. Networks Google+ IS GOOGLE+ FOR YOU? • OVER 350 MILLION USERS • 50% USERS AGED 25 TO 45 IDEAL FOR: SEO, TRAFFIC TO SITE, ENGAGEMENT Source: www.StatisticBrain.com
- 14. Social Media Etiquette SOCIAL MEDIA ETIQUETTE
- 15. Etiquette: Do & Don’t • Do 1. Be Context Aware 2. Connect and Relate Before You Communicate 3. Experiment • Don’t 1. Oversell 2. Be Negative 3. Blur the Line
- 16. Case Study (Speakers) GOOGLE YOURSELF GET A WEBSITE Case Study (Speakers)
- 17. Case Study (Speakers) WHERE TO SPEND TIME? LINKEDIN, FACEBOOK, TWITTER
- 18. Case Study (Clubs) GOOGLE “~PUBLIC ~SPEAKING ” IN YOUR CITY Case Study (Clubs)
- 19. Case Study (Clubs) WHERE TO SPEND TIME? YOUTUBE, FACEBOOK, GOOGLE+
- 20. NETWORKS NOTABLE MENTIONS WORTH MENTIONING TOASTMASTERS.ORG MEETUP.COM YELP.COM FREETOASTHOST 2.0
- 21. Tools & Resources • Online – Toastmasters.org – Hootsuite.com – BufferApp.com – Swayy.co – MyTLog.tk • Offline – Forget Facebook, Get Facetime (Victor Broski) – Club Success Formula M = E3 (Chris Gregory)
- 23. QUIZ: Question 1 QUESTION 1 WHERE SHOULD ALL YOUR SOCIAL MEDIA EFFORTS LEAD TO?
- 24. QUIZ: Question 2 QUESTION 2 YOUR CLUB DECIDES TO RECORD ALL MEMBERS SPEECHES ON VIDEO AND PUBLISH MONTHLY CLUB NEWS. WHAT’S THE BEST PLATFORM?
- 25. QUIZ: Question 3 QUESTION 3 NONE OF YOUR CLUB MEMBERS ARE ON SOCIAL MEDIA. IS IT WORTH IT TO CREATE AND MAINTAIN A PRESENCE? WHY?
- 26. QUIZ: Tiebreaker Question TIEBREAKER QUESTION WHAT ARE THE NAMES AND TITLES OF YOUR CLUB’S EXECUTIVE MEMBERS?
- 27. QUIZ WINNER AND THE WINNER IS…
- 29. Helpful resources THIS COULD BE OF HELP TO YOU
- 30. Feedback Forms & Close THANK YOU FOR BEING HERE! LET US CONTINUE THE CONVERSATION ON SOCIAL MEDIA: @YAMENTOU Facebook.com/Yamentou Twitter.com/Yamentou Yamentou.com Linkedin.com/in/Yamentou The End
Notes de l'éditeur
- Social Media = NOUN Websites and applications that enable users to create and share content or to participate in social networking. Powered by OxfordDictionaries · © Oxford University Press
- A = Attention: It is harder to get people’s attention offline than online. P = Population: There are collectively over 1 billion people active on social media networks every day. C = Connection: It is relatively easy to connect with anyone on social media platforms.
- Membership = Must be committed and dedicated. Management = Must be dynamic and true servant leaders. Methods = Processes must be clearly defined and handed over from one leader to another.
- T = Theme: What is the central theme you speak on. S = Speech: Do you already have your speeches. You must have at least one world class quality speech. T = Target Audience: Define the group you are going after. What’s the ideal composition of your dream audience?
- Reference: http://www.webologymarketing.com/blog/social-media/which-social-network-is-right-for-me http://www.statisticbrain.com/facebook-statistics/
- http://www.statisticbrain.com/twitter-statistics/
- http://www.statisticbrain.com/twitter-statistics/
- http://www.statisticbrain.com/youtube-statistics/
- http://www.statisticbrain.com/youtube-statistics/
- Social Media = NOUN Websites and applications that enable users to create and share content or to participate in social networking. Powered by OxfordDictionaries · © Oxford University Press