Direct Marketing Class of 2006. Presentation for UNCF new direct marketing campaign.

1. Natasha Blyznyuk Ashley Garove Edyta Krynska Susana Santacoloma Christine Stemkowski

4. Research

11. Strategy

14. Positioning

17. Offer

20. Media Recommendations

27. Budget

28. Campaign Budget

29. Creative Approach

31. Direct Mail Piece The letter 

32. Direct Mail Piece The Reply Card 

33. E-mail Creative

34. Print Ads

36. Database Target Marketing

40. Budget and Response Analysis

42. Profit Analysis Summary

43. THANK YOU