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Chapter 17 designing and managing integrated marketing zhao

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Chapter 17 Designing and Managing Integrated Marketing Yang Zhao Apr. 5.2011 http://zhaointote.blogspot.com/
1.How many modes of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/
Marketing Communication mix (8 major models of Communication) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Marketing Communication mix (8 major models of Communication) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
How many models of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
2. Correct Sequence for Macromodel of Communication process ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Correct Sequence for Macromodel of Communication process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Micromodel of Communication Process Chart http://zhaointote.blogspot.com/
2. Correct sequence for Micromodel of Communication Process. ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
3.The hierarchy-of-effects in marketing communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
The model of Hierarchy-of-Effects is ____ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Model in chart http://zhaointote.blogspot.com/
3.Correct the hierarchy-of-effects in marketing communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
4.Which is not following Nonpersonal Communication Channels? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Four channels in Nonpersonal Communications Media Sales Promotion Event & Experience Public Relations http://zhaointote.blogspot.com/ Personal selling
Concepts of Nonpersonal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
4.Which is not following Nonpersonal Communication Channels? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
5. True and false ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
The Correct Concept is ,[object Object],[object Object],http://zhaointote.blogspot.com/
Celebrity VS. Brand Celebrity Communicators Brand http://zhaointote.blogspot.com/
5. True and false ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
6. In percentage-of-sale Method, what kind of condition NOT being to considered? ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Percentage-of-Sales Method ,[object Object],http://zhaointote.blogspot.com/
Total Marketing Communication target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
6. In percentage-of-sale Method, what kind of condition NOT being to considered? ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
7.Fill the blank ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Global Adaptations ,[object Object],http://zhaointote.blogspot.com/
Four Elements of Adaptations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
7. The blank answer is___ ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
8.Choose one of four important personal selling contributions of an effectively trained company sales force ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Personal selling ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Four Important Contribution in Personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
8.Correct contribution of an effectively trained company sales force ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
9. Which is NOT True? ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
The Cost of market-logistic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
M=T+FW+VW+S M T FW VW S http://zhaointote.blogspot.com/
Which is NOT True? ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
10.Ethical in Marketing Communications ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Why Unethical? ,[object Object],[object Object],http://zhaointote.blogspot.com/
Tell the Truth! ,[object Object],http://zhaointote.blogspot.com/
10.Ethical in Marketing Communications ,[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/
Thanks!

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Chapter 17 designing and managing integrated marketing zhao

  • 1. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao Apr. 5.2011 http://zhaointote.blogspot.com/
  • 2.
  • 3. Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Micromodel of Communication Process Chart http://zhaointote.blogspot.com/
  • 10.
  • 11.
  • 12.
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