1. 1
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
@digitalmktgguru Audience Report
Key Metrics: @digitalmktgguru | April - 20 - 2013
Total Audience
303
@digitalmktgguru had 303 Twitter followers and we've classified the ones we could into Consumer,
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
anonymous and spam accounts, which we do not factor into our audience metrics.
Social Pull
8x
Pull is a good measure of how influential @digitalmktgguru 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @digitalmktgguru 's Twitter followers are across sixty social
sites, compared to the average consumer. A higher Pull suggests you have important people in your
audience, and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
@digitalmktgguru's
followers has 9,799
connections across all
social media platforms.
Audience Demographics
SEX
Insights :
-*Statistics based on 83%
of @digitalmktgguru's
followers, whose sex we
were able to determine.
AGE RANGE
Insights :
- 30% @digitalmktgguru's
audience is between 26 -
35.
- *Statistics based on 17%
of @digitalmktgguru's
followers, whose age we
were able to determine by
identifying through social
profile or public records
data.

3. 3
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@digitalmktgguru's female
followers tend to be more in
the 46 - 55 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@digitalmktgguru's male
followers tend to be more in
the >; 55 age range.
Audience Geographic Insights
TOP CITIES
Insights :
- @digitalmktgguru has a
higher percentage of
followers from New York,
New York than the typical
Twitter user.

4. 4
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Geographic Insights [continued]
TOP
STATES/PROVINCES
Insights :
- @digitalmktgguru has a
higher percentage of
followers from New York
than the typical Twitter
user.
TOP COUNTRIES
Insights :
- @digitalmktgguru has a
higher percentage of
followers from USA than
the typical Twitter user.

5. 5
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience,
@digitalmktgguru's
audience's top three
interests are Business,
Technology, and Fashion.

6. 6
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Career Insights
INCOME LEVEL
Insights :
- @digitalmktgguru's
consumer audience has a
medium level of income
compared to the average.
INDUSTRY
Insights :
Audience Education Insights
EDUCATION
TYPE
Insights :
- @digitalmktgguru's
followers attend Community
College schools more than
the average Twitter
audience.

7. 7
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- @digitalmktgguru's
consumer audience is
active on at least 515
social profiles and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 84% of
@digitalmktgguru's
followers have Facebook
profiles.
- @digitalmktgguru's has
more followers who use
LinkedIn than does the
typical Twitter user.
ONLINE
ACTIVITIES
Insights :
- 26% of
@digitalmktgguru's
consumer audience has
been identified as a
Blogger.

8. 8
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Cross Over
AUDIENCE
CROSS OVER