1. Ashley Parkin User-Testing NOCO the Web Site

2. What Am I Testing? NOCO fashion web site

3. What Am I Looking For? Does the web site effectively mirror the usual professional business site (particularly fashion houses)? Is the social and satirical commentary within the web site strong enough? Can online users interact with the web site without problems? What kind of experience and reaction to the web site will online users have and will it be what I want for the thesis?

4. Methodology Record the participant actively testing the prototype Record a face-to-face Q&A with the Participant discussing the prototype test

5. Results (From user tests) Site looks professional and clean Easy to navigate The “Make Your Own Negro” game is attention-grabbing Project idea is interesting The company back story and objective needs more clarity and specifics Satiric undertones need to be more prevalent The contact form might not be the most effective feature for keeping track of online reaction from users NEGATIVES POSITIVES

6. Next Steps (Prototype and Testing) Make more fashion pieces to add to the site Continue building the web site’s interface and refining the copy (product descriptions, contact us, etc.) Create a richer back story for the company and edit the satirical commentary for clarity and sharpness Improve the AS3 code and interface design on the “Make Your Own Negro” game Make the testing questions less repetitive, more focused on the EXPERIENCE and INTERACTION Consider either a single structure for the testing protocol or keep it flexible for each user test.