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Online book industry in india
Internet     Secure Payment
Penetration     Mechanism


Increasing        Advent of
  Income      Technical Gadgets
Online book industry in india
Flipkart.

  India book store.

     Bookadda.

    Crossword.

     Infibeam.

Book shop of India.

    Landmark.

       Ebay.

    India Plaza.

   Simplybooks.

Penguin books India.
Online book industry in india
Low.

Entry Barriers are high.

Product Differentiation.
                                            No Reduced
Capital Requirement.           Resulting        Price
Switching costs is very low.
                                           Differentiation

Exit Barriers are low.

Technological Advantage.
Relative low.

No as such Product
Differentiation.                     No Rise in the
                         Resulting
                                           cost.
No substitutes.(except
BAM)

Technology.
Moderate.


 Switching cost
  is negligible.                   Price cuts.
                   Resulting   (Offers, Occasional
Full information                        sale)
about the Books.


Purchases large
   volume.
Libraries.

Book Stores.   Resulting   Limits Profits.


E-books.
Low margins.

Limited supply   Resulting   Reduced Price
of books.                    Differentiation


Similar
products.
Ratings
Threat of new entrant (High)          Score on Rating scale 0-5

Entry barriers (Low)

Product Differentiation(low)          2

Capital requirements(low)             3

Switching costs(low)                  2

Access to distribution channels       1

Economies of scale                    1

Brand Loyalty (low)                   2

Proprietory product technology(low)   1

Average Score                         13/7=1.85
Intensity of Rivalry                 Score on Rating scale 0-5

Price competition(High)              5

Advertising Battles(High)            5

Competitors(numerous & fragmented)   3

Market Growth(high)                  2

Fixed costs(low)-online business     2

Differentiation(low)                 2

Switching costs(low)                 1

Brand Loyalty(low)                   1

Exit Barriers (Low as low FC, no     1
specialised asset requirement etc)

Average Score                        22/9= 2.44
Bargaining Power of Suppliers                Score on Rating scale 0-5
(High)
Threat of forward integration(airlines       5
selling direct)
Supplier product important input to          4
buyer business
Low product differentiation, so low          2
Switching costs
Average Score                                11/3= 3.6


Threat of Substitutes                    Score on Rating scale 0-5


Online books(Relatively Low)             2

Libraries                                3

Average Score                            5/2 = 2.5
Bargaining Power of Buyers               Score on Rating scale 0-5


Buyer Group(Diverse retail & corporate   4
buyers)


Commoditized Products                    5


Switching Costs(low)                     3


Full information with buyers             5


Price sensitivity(High)                  5


Brand Loyalty(low)                       2


Average Score                            23/6= 3.83
Threat of new
                        entrants
                          (1.85)
                         4
                         3
Rivalry among            2                 Bargaining power
existing players                               of buyers
                         1
      (2.44)                                     (3.83)
                         0




   Bargaining power                    Threat of
     of suppliers                     substitutes
         (3.6)                           (2.5)
Industry is less attractive & less profitable to operate in.


Dynamic & high growth Industry


Threat of new entrants in high


Strong bargaining power of buyer


Intense rivalry among existing players


Increasing commoditization prevents value creation and profit earning

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Online book industry in india

  • 2. Internet Secure Payment Penetration Mechanism Increasing Advent of Income Technical Gadgets
  • 4. Flipkart. India book store. Bookadda. Crossword. Infibeam. Book shop of India. Landmark. Ebay. India Plaza. Simplybooks. Penguin books India.
  • 6. Low. Entry Barriers are high. Product Differentiation. No Reduced Capital Requirement. Resulting Price Switching costs is very low. Differentiation Exit Barriers are low. Technological Advantage.
  • 7. Relative low. No as such Product Differentiation. No Rise in the Resulting cost. No substitutes.(except BAM) Technology.
  • 8. Moderate. Switching cost is negligible. Price cuts. Resulting (Offers, Occasional Full information sale) about the Books. Purchases large volume.
  • 9. Libraries. Book Stores. Resulting Limits Profits. E-books.
  • 10. Low margins. Limited supply Resulting Reduced Price of books. Differentiation Similar products.
  • 12. Threat of new entrant (High) Score on Rating scale 0-5 Entry barriers (Low) Product Differentiation(low) 2 Capital requirements(low) 3 Switching costs(low) 2 Access to distribution channels 1 Economies of scale 1 Brand Loyalty (low) 2 Proprietory product technology(low) 1 Average Score 13/7=1.85
  • 13. Intensity of Rivalry Score on Rating scale 0-5 Price competition(High) 5 Advertising Battles(High) 5 Competitors(numerous & fragmented) 3 Market Growth(high) 2 Fixed costs(low)-online business 2 Differentiation(low) 2 Switching costs(low) 1 Brand Loyalty(low) 1 Exit Barriers (Low as low FC, no 1 specialised asset requirement etc) Average Score 22/9= 2.44
  • 14. Bargaining Power of Suppliers Score on Rating scale 0-5 (High) Threat of forward integration(airlines 5 selling direct) Supplier product important input to 4 buyer business Low product differentiation, so low 2 Switching costs Average Score 11/3= 3.6 Threat of Substitutes Score on Rating scale 0-5 Online books(Relatively Low) 2 Libraries 3 Average Score 5/2 = 2.5
  • 15. Bargaining Power of Buyers Score on Rating scale 0-5 Buyer Group(Diverse retail & corporate 4 buyers) Commoditized Products 5 Switching Costs(low) 3 Full information with buyers 5 Price sensitivity(High) 5 Brand Loyalty(low) 2 Average Score 23/6= 3.83
  • 16. Threat of new entrants (1.85) 4 3 Rivalry among 2 Bargaining power existing players of buyers 1 (2.44) (3.83) 0 Bargaining power Threat of of suppliers substitutes (3.6) (2.5)
  • 17. Industry is less attractive & less profitable to operate in. Dynamic & high growth Industry Threat of new entrants in high Strong bargaining power of buyer Intense rivalry among existing players Increasing commoditization prevents value creation and profit earning