the name says it all

1. SONY
Yash Surana

2. SONY
SONY CORPORATION IS THE PARENT
COMPANY OF THE SONY GROUP AND IS
ENGAGED IN BUSINESS THROUH ITS SIX
OPERATING SEGMENTS-
ELECTRONICS,MUSIC,GAMES,PICTURES,
FINANCIAL SERVICES AND OTHERS.
SONY RECORDED CONSOLIDATED
ANNUAL SALES OF APPROXIMATELY $64
BILLIONS FOR THE FISCAL YEAR ENDED
MARCH 31,2006, AND ITS EMPLOYS
151,400 PEOPLES WORLD WIDE.

3. HISTORY
 IN 1945, AFTER WORLD WAR II ,
MASSARU IBUKA STARTED A RADIO
REPAIR SHOP IN A BOMBED OUT
BUILDING IN A TOKYO. THE NEXT YEAR
HE WAS JOINED BY HIS COLLEAGUE
AKIO MORITA, AND THEY FOUNDED A
COMPANY CALLED TOKYO TSUHIN
KOGYO K.K.(TOKYO
TELECOMMUNICATIONS ENGINEERING
CORPORATION). IN 1958 COMPANY’S
NAME CHANGED TO SONY.

4. Land marks
 1950 – Japan's first magnetite – coated, paper based recording
tape “ sony tape“ launched.
 1955 Japan's first transistor radio launched.
 1958 – company name changed to SONY corporation.
 1960 - World’s first direct- view portable TV , the TV8–30
launched.
 1961 – sony become the first company to offer share in the
U.S.A.
 1963 – world’s first compact transistor VTR, the PV- 100
launched.
 1968 – trinitron colour TV launched

5. Land marks
 1979 – launch of the TPS-L2, the first personal headphone
stereo “ walkman”.
 1982 – world’s first CD player launched.
 1984 – portable CD player ( later called “discman”) the D-50
launched.
 1989 – compact and lightweight passport sized 8mm
camcorder, “ handycam” launched.
 1989 – columbia pictures entrtainment acquired. Renamed sony
pictures entertainment Inc. in 1991.
 1996 – launch of digital still camera cyber shot.

6. Land marks
 1997 – home use PC “ VAIO” launched.
 1997 – flat CRT “ WEGA” launched.
 2001 – sony ericsson mobile communications established.
 2002 – sony absorbs AIWA by merger.
 2005 – acquisition of Metro-Goldwyn-mayer (MGM).

7. Management
 Howard stringer
chairman and CEO
 Ryoji chubachi
president

8. Members of the board
 Katsumi ihara
 Akishinge okada –advisor,sumitomo mitsui banking corp
 Hirobumi kawano – senior vice president, jfe steel corp.
 Yotaro kobayashi – chief corporate advisor, fuji xerox ltd
 Sakie fukushima – reprensentive, korn/ferry international
 Yushihiko miyauchi – director, ORIX corporation
 Fujio cho – vice chairman , toyota motor corporation
 Ned lautenbach – operating partner , clayton dubilier & rice inc.
 Goran lindahl – chairman & CEO livsafe group
 Fueo sumita - chief of sumita accounting office
 Peter bonfield- member of board,telefonaktiebolaget LM
Ericsson

9. BUSINESSES
 ELECTRONICS
 MUSIC
 PICTURES
 GAMES
 FINANCIAL SERVICES
 OTHERS

10. FINANCIAL PERFORMANCE
6900
7000
7100
7200
7300
7400
7500
7600
2002 2003 2004 2005 2006
sales and operating
revenue in billion
yen

11. Net income in billion yen
0
20
40
60
80
100
120
140
160
180
2002 2003 2004 2005 2006

12. Segment wise revenue
generated
 Electronics – 66.5%
 Games – 9.7%
 Music – 3.3%
 Picture – 9.7%
 Financial service –7.4%
 Others – 3.4 %

13. Products
 Electronics –
computers,digital
cameras,
camcorders,
television & video,
mobile phone,
recording & storage
media
 Movies – sony
pictures, MGM
 Games – playstation
 Music – sony BMG
music
 Financial service

14. Competitors
 Electronics- matsushita Inc. , philips,
sonyo, samsung, compaq, dell, nikon,
kodak, konica, JVC etc.
 Games – microsoft, nintendo
 Music – universal, EMI
 Movies – universal, tristar pictures,
warner brothers, walt disney

15. future
 Planning to launch playstation 3 by end of this year
 Downsizing of CRT TV displays operations as demand shift
from CRT display to plasma and LCD panel displays.
 Restructuring plan related to reduction of staffing levels and the
disposal of certain long lived assets.
 Sony will continue to implement programs to reduce headcount
by streamlining business operations, including closer and
consolidation of manufacturing sites, as well as headquarters
and administrative functions.
 They are expect their structural reforms are expected to achieve
200 billion yen reduction in cost by the end of fiscal year 2007.