This is my submission for the second assignment "ARE YOU PAYING ATTENTION?" for "A Crash Course on Creativity" by Professor Tina Seelig, Stanford University

1. WHY DO I HATE SHOPPING?
Yasmine M. Gaber
twitter.com/yasmine_mohamed
A Crash Course on Creativity
by Professor Tina Seelig, Stanford University
1 November 2012

2. Description
 Visit stores in your hometown
 Pay attention to everything around you
 Discover new things you missed before
 Find new insights and hidden opportunities

3. For Me
I am a girl I hate shopping I hate visiting stores

4. You Know Why ?
 I didn't have a clue till I finished this project
 After I paid attention while going through stores,
Here is what I found out !!

5. I visited 9 stores; 5 clothes store, 2 shoes stores, 1
scarf store and 1 accessories store

6. Shop Appearance
 All stores' doors were opened
 2 stores have invisible signs
 Other stores have nice visible signs

7. Environment - 1
 Ceiling is medium high
 Most stores used a contrasted color either in floor
or walls
 Floor is either white tiles or marble.

8. Environment - 2
 1 store was extremely brightly lit, which was
annoying and repulsive for me
 Only 1 store played soothing music, others were
just quiet
 1 store was cold, 2 stores were hot and others
were normal
 Only 1 store had distinctive smell
 Cash register is always near the door
 No store had security
 I would stay between 2 – 10 minutes in each store

9. Personnel
 Salesperson initiates contact either immediately
or whenever you request him
 Most salespeople have a script to follow with
customers
 Employees are 20-30 years old
 None of the salespeople had a uniform

10. Products - 1
 Usually I noticed what is in front of the door first
 There were no free samples or demonstrations
 Products with average price are located at eye-
level
 “for sale” items are located at the center of the
store

11. Products - 2
 Last season and less colorful items are located at
the end of the store
 Prices were clearly visible on products like clothes
only
 Some items were
arranged based on
function only, which
lead to an awful
presentation

12. Products - 3
 Other items were arranged based on function and
color, which had better presentation

13. Products - 4
 Other items were just piled together, which had
the worst presentation

14. So, here is why I hate shopping
 When I go shopping, I search for specific items
 Few stores are well-designed so I can find what I
search for in no time
 Stores with bright lights drive me crazy :)
 Salespeople by your side all the time is irritating
for me
 I automatically overlook piled products, which is
the case in most stores
 Hot and normal stores are unbearable when
crowded with customers

15. Thanks