Articles o Platforms


June 4, 2015 o Kathleen FealyWell-written, quality content i...

1. Web Marketing Today | Strategies for Main Street
Articles o Platforms
June 4, 2015 o Kathleen Fealy
Well-written, quality content is an integral part of most every business interaction. That is
particularly true when it comes to communicating online. There are blog...Read More »
Articles o Design
June 3, 2015 o Daniel Kedinger

2. The "About" page is often among the highest trafficked pages on a company's website. People visit
the page to better understand the organization's purpose and gain...Read More »
Articles o Platforms
June 2, 2015 o Charles Gaiennie
Email is one of the most effective marketing and lead nurturing tactics available to the small
business owner. Its value propositions include low cost of...Read More »
Articles o Social Media

3. June 1, 2015 o Paul Chaney
Facebook comprises the bulk of daily Internet-related activity for many of its 1.4 billion users,
particularly those who access the site via mobile devices.
For some,...Read More »
Articles o Conversion
May 28, 2015 o Phil Frost
The saying "You can't manage what you can't measure" certainly applies to online marketing. With
no tracking in place, it is nearly impossible to separate worthwhile...Read More »
Articles o Social Media

4. May 27, 2015 o Rodney Hess
Most small business owners know the importance of social media in modern marketing, but struggle
when it comes to tracking the value of these efforts.
Social...Read More »
Articles o Platforms
May 26, 2015 o Sharon Mostyn
Google Analytics is only as accurate as you set it up to be. Once you have installed the Google
Analytics tracking code on your website, you...Read More »
Articles o Platforms

5. May 25, 2015 o Paul Chaney
Marketing automation platforms can help small businesses with their web marketing efforts. Many
platforms are affordable and easy to use. They combine multiple marketing functions into a
single...Read More »
Articles o Conversion
May 21, 2015 o Kathleen Fealy
It is difficult for small business owners to keep up with everything happening in search and online
marketing today.
The guides below provide a comprehensive list...Read More »

6. Articles o Social Media
May 20, 2015 o Kristine Wirth
Instagram is a photo-sharing platform that gives users the ability to post photos in real-time via their
mobile device. As its popularity has grown, business...Read More »
Articles o Social Media
May 19, 2015 o Rodney Hess
Part one of our guide to Facebook advertising outlined the various ad formats available to small
businesses, how and what to name your campaign, and...Read More »

7. Articles o Platforms
May 18, 2015 o Paul Chaney
Dozens of local business directories exist, so claiming your listing on each one could be quite a
chore.
Fortunately, a number of services are available that...Read More »
Articles o Social Media
May 13, 2015 o Rodney Hess
Many online marketers would label me a heretic for suggesting that not every small business should
have a company Facebook page. However, in the past...Read More »

8. Articles o Platforms
May 11, 2015 o Paul Chaney
At Web Marketing Today, we talk a great deal about the value of claiming your business listing in
local directories, such as Angie's List and...Read More »
Articles o Social Media
May 7, 2015 o Kristine Wirth
Hootsuite is an online and mobile tool that small businesses can use to manage numerous social
networks within a single interface.
While you are still responsible...Read More »

9. Articles o Platforms
May 6, 2015 o Kathleen Fealy
Contact pages on websites are where businesses typically drop in the phone number, email address,
and perhaps a contact form. Often treated as an afterthought,...Read More »
Articles o Design
May 5, 2015 o Daniel Kedinger
Having a mobile-friendly website isn't just good practice -- it's a prerequisite. For the first time in
history, mobile has exceeded desktop Internet usage, according...Read More »

10. Articles o Platforms
May 4, 2015 o Paul Chaney
Millions of companies, large and small, use blogs for marketing. When done well, blogs can help
businesses engender trust, build credibility, and attract search engine...Read More »
Articles o Conversion
May 1, 2015 o Phil Frost
How many of your website visitors convert into customers? A safe estimate is that only about one
percent will make a purchase. While that number may...Read More »

11. Articles o Platforms
April 29, 2015 o Kathleen Fealy
It is often easier to process information visually than through reading. These fifteen infographics and
their related articles include actionable insights that can help improve...Read More »
Articles o Platforms
April 27, 2015 o Paul Chaney
Angie's List is a consumer rating and review site dedicated to the services industry. With the
exception of legal services, the site covers more than...Read More »
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