Online marketing social media

Using Social Networking
To Grow Your Business

© 2013 YCHANGE International LLC. All rights reserved

Small Business Development Centers
 Provide:
 Workshops, Seminars and Long Term Classes
 Business Counseling

 Are funded by:
 Sponsoring Community College
 Small Business Administration (SBA)
 OECDD (Lottery Money)

© 2013 YCHANGE International LLC. All rights reserved Slide 2

Portland Metro Area SBDC’s
 Mt. Hood CC
 Downtown Gresham
 503-491-7658

 PCC
 Lloyd Center Suite 2025
 503-978-5080

 CCC
 Harmony Campus
 503-656-4447

 Vancouver SBDC
 360-260-6372


Introductions
 Jim Smith
 Business Advisor and Instructor
@ MHCC, SBDC
 Experience
 (503) 922-0784
 jsmith@ychange.com


Agenda
1. Determine The Customer Segment
2. Blogs
3. RSS
4. Facebook
5. Twitter
6. LinkedIn, Foursquare, YouTube, Etc.
7. Discussion

Call © 2013 YCHANGE International LLC. All rights reserved Slide 5

Your Customer Segment

Who is the favorite customer
What is their pain
How do they describe it in their words

Listen to your customers
Learn to think inside their box
Learn their language
Learn to walk in their shoes

The Marketing Message

Using what you learned about your
customers and the language they use to
describe your offerings….how you describe
what you do to them.


Communicate The Message
Via The Different Media
 Classical Media

 Digital/Electronic Media


Classical Media
 Broadcast
 Print
 Conversation
 Mail
 PR


Digital/Electronic Media

 Web Sites, eMail
 Social Media, Blogs,


A Website Is…

Your Customers Use It – not to find
you – But To Check You Out!

Content
The most important aspects of your site:
 To speak to your target market/visitor’s
true need
 You need to listen first, to understand the
language
 You write differently for the Web than you
do for anything else
 Use the site to establish credibility


Social Media
 Social media use rising: More than 500 million people on
Facebook and more than 1.2 billion Twitter updates in January 2010
alone. More than 71% of businesses plan on increasing their use of
Facebook, Twitter, YouTube and blogs in 2010
 Small businesses are dominant players: Small businesses are
cashing in quickly on social media. The increase in use over the past
year is up from 12% to 24 %.
 Mass consumer adoption of social media: 93% of social media
users say your company should have a social media presence. 56%
of users feel both more closely connected with and better served by
companies when they can interact with them in a social media
environment
 Social media drives search engine optimization: improving
search engine rankings


RE-THINKING “social” Networking
 In 2010, Gen Y outnumbered Baby Boomers
using Social Networking Technologies
 96% joined a social network
 1 out of 8 couples married last year met online
 Radio 50 million users = 38 years
 facebook reached 100 million in 9 months!
 facebook “country,” third largest in the world
 Twitter – 75 million visitors in January
 Twitter – 50 million tweets per day


Social Media Tools
RSS
Blogs
Facebook
Twitter
LinkedIn
Pinterest
YouTube
Google+
Instagram
Yelp


RSS


Blogs


Why blog?

 The hub of your social media marketing.
 You become the expert.
 Connect to a wider audience.
 Grow your brand.
 Gives you material to distribute.
 SEO.


Facebook


Facebook

 Total number of Facebook users: 1.06 billion
 Daily active Facebook users: 618 million
 Total number of Facebook pages: 50 million
 Total number of Facebook mobile users: 680 million
 Total number of Facebook apps: 10 million
 Total number of Facebook friend connections: 150 billion
 Average number of friends per Facebook user: 141.5
 Total number of Facebook likes since launch: 1.13 trillion
 Average daily Facebook likes: 2.7 billion


Twitter


What is Twitter?
 Microblogging platform composed
entirely of 140 character answers
to 1 simple question:
 “What are you doing?” or rather,
“What are you interested in right
now?”
 HootSuite
 Tweetdeck
 500 Million total users, more than 200
million active users

Hootsuite


LinkedIn
 World’s largest professional network with
over 200 million members

 Draw up a professional profile or resume

 Make professional connections:
employers, consultants, group members,
etc

 Collaborate, post/distribute jobs listings


Pinterest
• Pinterest launch date: March 2010 (3 years old)
• Total number of Pinterest users: 48.7 million users
• Percentage of total Pinterest pins are repins: 80%
• Average Time Spent on Pinterest Per Visit: 14.2 minutes
• Number of Pinterest employees: 80+ employees
• Pinterest user with the most followers: Joy Cho (14.5 million followers)
• Pinterest brand with the most followers: Nordstrom (4.4 million followers)
• Most followed board on Pinterest: Delicious (6.9 million followers)
• Most Repinned Pinterest Pin: Garlic Cheesy Bread (103,000 repins)
• Most Liked Pinterest Pin: Nailed It (16,500 likes)
• Most Commented on Pinterest Pin: Old Couple (866 comments)


YouTube
• 1 billion unique users every single month
• 4 billion views per day
• Nearly one out of every two people on the Internet
visits YouTube.
• Our monthly viewership is the equivalent of roughly
ten Super Bowl audiences.
• If YouTube were a country, it’d be the third largest in
the world after China and India.
• PSY and Madonna would have to repeat their
Madison Square Garden performance in front of a
packed house 200,000 more times. That’s a lot of
Gangnam Style!

Yelp


Google+

 Total number of active Google+: 343 million

Instagram
•Instagram Launch Date: October 2010 (2 years old)

•Monthly Active Instagram Users: 100 Million

•Total Number of Photos posted: 4 billion

•Average Daily Instagram Users: 7.3 million

•Average Number of Instagram Photos Posted Daily: 40 million

•Average Number of Photos per Instagram User: 40

Number of Likes Per Second on Instagram: 8500

•Number of Comments Per Second on Instagram: 1000

•Average Time Per Month Spent by Users on Instagram: 257 minutes

•Most Followed Instagram Brand: MTV (1.2 million)

•Amount Facebook Paid for Instagram: $715 million

•Total Number of Instagram Employees at Time of Facebook Purchase: 13


Final Thoughts
 Jim Smith
 (503) 922-0784
 jsmith@ychange.com
 www.ychange.com
 www.twitter.com/ychange/
 www.facebook.com/ychange/


Online marketing social media

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