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Marketing.4p
1.
2.
The Four P’s,
also known as the Marketing Mix consist of the following:
3.
P RODUC T utility
packing size Aspect style trademark warranty service Quality
4.
PL ACE inventory
location chanel coverage transport
5.
P R O
MO T I ON Sale promotions Publicity Personal sales
6.
PRI CE Payment means
Discounts Pay periods
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