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- 1. JEN DOES DIRECT SALES* * JEN IS NOT A REAL PERSON Jason Shen Customer Scout - isocket
- 2. Meet Jen. She blogs on stuff she’s passionate about.
- 3. For years, she’s written about living cheaply in Brooklyn...
- 4. Jen started running AdSense a while back.
- 5. ...and while she definitely doesn’t mind the money...
- 6. ... it’s certainly not something to retire on.
- 7. She wants to make more money - and with the...
- 8. traffic growth, she knows direct sales might work.
- 9. email Jen@gmail.com So she sets up her advertise here page.
- 10. And she waits.
- 11. Eventually a Fat Cat with some money comes around.
- 12. Tells her he wants to buy an ad.
- 13. “Great!” she says, email me!
- 14. So he does - telling her more what he’s looking for.
- 15. They play email tag for a bit and decide it’s a good fit.
- 16. They do a little haggling over price..
- 17. Spend some time figuring out the schedule
- 18. Nope, not that date.
- 19. This one?
- 20. OK! Alright!They figure it out.
- 21. Mr. Fat Cat sends over the ad creative.
- 22. If Jen is a bit techie, she’ll hard code it into the site.
- 23. Or she might have an ad server like OpenX.
- 24. “Where do I upload the ad again?” Jen asks,“In Zones?”
- 26. Jen is smart. She figures it out eventually.
- 27. She finally gets the ad up...
- 28. But Mr. Fat Cat is not pleased!
- 29. The ad isn’t the right dimensions! He sent over a square!
- 30. But still, Jen is the one to go fix this issue.
- 32. Of course Mr. Fat Cat also wants stats and reports.
- 33. Jen has to figure out a way to accept payment.
- 34. She invoices them on PayPal, ultimately.
- 35. She finally gets paid!
- 36. Well ... maybe it’s more like this much. She’s happy.
- 37. But tired.“Is direct sales really worth all this effort?”
- 38. This is where we come in.We’ve seen these challenges in many publishers, and we decided we were going to do something about it.
- 39. Imagine Jen just signed up with isocket.
- 40. Jen She gets a custom landing page like this one.
- 41. Where advertisers can easily browse her inventory.
- 42. Mr Fat Cat comes along and picks the 300 x 250.
- 43. It’s now super easy for him to learn more about the ad.
- 45. He goes through a simple process: 1)Account creation
- 46. 2) Setting up Billing Information
- 47. ************
- 48. 3) Upload and configure the ad creative himself.
- 49. Just one last step to confirm...
- 50. And he’s done! JenJen Jen’s Site
- 51. For Jen it’s even easier. She gets an email & logs in.
- 52. She sees the new order in our dashboard.
- 53. All she has to do is approve the ad.
- 54. And everything else is taken care of.
- 55. The ad runs as it is supposed to, in the right size.
- 56. Mr. Fat Cat can see the stats for his page.
- 57. LET’S REVIEW.
- 58. CODE - NONE
- 59. CODE - NONE AD SERVERS - NOPE
- 60. CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY
- 61. CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY AD SIZING - COVERED
- 62. CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY AD SIZING - COVERED PAYMENTS - ALL SET
- 63. CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY AD SIZING - COVERED PAYMENTS - ALL SET AD STATS - NO SWEAT
- 64. WE HELPYOU KICK BUTT WITHYOUR DIRECT SALES.