Yento!, the new digital platform for Publishers and Advertisers via e-mail targetting and optimization for lead generation, customer acquisition and interaction. Yento! connects advertisers and consumers though trusted media brands and the data expertise of WDM Belgium, offering the possibility to start a dialogue and to continue conversation.

1. REACH OUT & TOUCH

2. AGENDA
1. Yento!, a new matchmaker in
town
2. Answer to strategic questions
3. Yento! Reach
4. Yento! Touch
5. Roadmap
REACH OUT & TOUCH

3. 3
Yento!, a new matchmaker
Yento!, the digital platform for
Publishers and Advertisers via e-
mail targetting and optimization ‣ Part of Bisnode International
for lead generation, customer Data Group
acquisition and interaction. ‣ Capitalizing on brand
Yento! offers you the opportunity connection between media and
to start a dialogue (Yento! their audiences
REACH) and to continue the ‣ Real time online selections
conversation to fortify based on relevance-algorithms
relationships (Yento! TOUCH). and monitoring
Our values: Personal, Relevant ‣ Technical roadmap in line with
and Respectful changing digital landscape and
geographical scalabilty
REACH OUT & TOUCH

4. 4
Yento! Reach vs
Yento!
Touch
Yento! Reach enables you Yento! Touch helps you to
to reach a large and high establish a trusted, on-
profiled going relationship with
audience via trusted media. your core audience through
digital media. The
Yento! helps to increase
intelligent Yento Touch!
return on media
platform and marketing
dashboard identifies your
most relevant prospects
and consumers.
Yento! helps to increase
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5. 5
Answers to strategic
Reaching the right ‣ How can we start an intelligent
communication and
audience via trusted media conversation with a consumer?
brands. Effectively,
transparant and permission ‣ How can we follow/monitor this
conversation?
based!
‣ How to build business
‣ How to create highest relevancy intelligence?
for the consumer/receiver?
‣ And how to capture the above in
‣ How to optimize recency, one single solution?
frequency and monetary value?
‣ How to optimize return on
budget?
REACH OUT & TOUCH

6. Yento! Reach
ch withers
t in touonsum
Ge
2,5 m illion c
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7. 7
3. Yento! Reach
Yento! REACH will give ‣ Selection criteria such as socio-
demo data, end user lifestyle,
e-marketing a new impuls: brand affinity budget, etc.
‣ Easily select, and individually ensures the perfect match
reach, high profiled audiences between message and
consumers!
‣ 2,5 million consumers within
reach ‣ Yento! Reach algorithm based
upon contact-recency,
‣ Supported by trusted media communication-frequency and
brands end-user interactivity
‣ High acceptance towards ‣ Boosting both relevance to the
dedicated mails will avoid spam consumer and performance to
perception the advertiser!
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8. 8
Powered by trusted
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9. 9
Yento! LIVE selector tool
Easy-to-Use selection process
• Simple registration and log in
• Advanced selector tool with real time
selections and ‘my selection’ functionality
• One solution for selections orders,
invoicing and tracking
• Campaign dashboard & reporting
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10. 10
Selector Tool

11. 11
E-mail template
The Yento! Reach
template is optimised to
feature your message
while recipient feels the
comfort of his trusted
media brand.
‣ transparant communication
‣ automatic opt-out procedure
‣ compliant with privacy rules
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12. 12
Exampl
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13. 13
Key features and benefits
Yento!
Send your
algorithm ensures
message via Full reporting
you
trusted media dashboards
not to spam &
brands (opt in)
predicts
Largest contact Browse & target
Relevance Bonus
database in LIVE trough
for every
Belgium Yento!
Click-Trough
(2,5 million) selector tool
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14. 14
Ratecard
‣ Basic selection: ‣ Extra lifestyle:
0,40 € / e-mail 0,17 € / e-mail
address address
with selection based on title info if you combine the above with
and socio demographic info lifestyle profiles
Selection by socio-demo criteria: Improved selection based on lifestyle
Language - Gender - Age - Social with WDM/CONSU-matrix enrichment
Class - Geography
Selection by lifestyle profile: 10
Selection by Media title (media- profiles : Nature Lovers, Leisure
audiences from Sanoma, Rossel, Lovers, Sports Lovers, Pet Lovers,
Corelio, Minoc,...) Health Lovers, Food Lovers, Coupon
Lovers, Story Brand Lovers, E-
Commerce, Children
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15. 15
Ratecard
Set-up costs
‣ Every campaign will require a set-up cost which will be a fixed cost:
Creation e-mail campaign template:
850 € per version or language
Creation e-mail campaign template with E-coupon:
On request
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16. 16
Ratecard
Campaign based discount framework:
‣ The campaign based discount will be automatically calculated while
selecting the data via the selector tool. The publisher budget will be
the budget including the available volume discount per campaign.
‣ Minimum billing: 10,000 e-mail addresses or 4,000 €
CPM CPAddress
SD LS SD+LS SD LS SD+LS
Volume 400 € 170 € 570 € 0.400 € 0.170 € 0.570 €
Level 1 0 ‐ 50.000 400 € 170 € 570 € 0.400 € 0.170 € 0.570 €
Level 2 50.000 ‐ 100.000 360 € 150 € 510 € 0.360 € 0.150 € 0.510 €
Level 3 100.000 ‐ 150.000 300 € 130 € 430 € 0.300 € 0.130 € 0.430 €
Level 4 >150.000 240 € 110 € 350 € 0.240 € 0.110 € 0.350 €
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17. 17
Yento! bonus
Yento! rewards relevant campaigns
‣ To stimulate the quality of your campaigns (the right target and
message) Yento! offers 0,01 € per click through per running campaign.
E.g. 100.000 sent mails > 15% CRT = 150 euro BONUS
‣ This bonus gives you two options:
‣ discount on your next invoice
‣ donate the amount to CLINICLOWNS
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18. Yento! Touch
r return
se youmer
Increa custo
on
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19. 19
4.Yento! Touch
Yento! TOUCH continues ‣ Integrated tools for smooth
database hygiene, campaign
the matchmaking by management, gap analysis,
offering tools to engage customer knowlegde,...
interested leads and start
‣ Yento! enforces a strict policy
integrated conversations: on permission based marketing,
‣ Real time marketing and CRM industry best practices and laws
dashboard monitors all contacts governing privacy
and conversations. ‣ Scalable in line with media
‣ Data is benchmarked with developments and geographic
traditional metrics such as CIM, markets
NIS, Geodata, CONSU-data,... ‣ Advertisers can build contact
databases, start conversations
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20. 20
Yento! Touch
From Return on Marketing
Investment
to Return On Customer
to Life Time Value
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21. 21
One stop model
Dashboard
Interface
Real time reporting
Benchmarks
Platform
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Messagent
Dialogue
Database
Data trusted brands
Internal data advertiser
socio-demo & life style
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22. 22
Your marketing dashboard
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23. 23
What you see = what you
PEOPLE CAMPAIGNS
Contact-related Campaign analysis, including
information on for example CTR, open rate, bounce and
database growth and unsubscribe data).
typical profile data (age, Benchmarked to previous
sex, location, ...). Also campaigns and overall
includes an RFM scale, campaign data.
loyalty rate and a profile
INDICATORS score.
completeness CUSTOM QUERIES
Knowledge center Draw client-specific queries
comparing your people to filter through and
and campaigns data to analyse your contact
external sources and database. Allows you to
extracting specific trends either create customized
from your contacts’ reports or add a popular
behaviour. E.g. Geodata, query to your TOUCH!

24. 24
Yento! Reach & Touch
{
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1. Contact
2. Communicatio
n
3. Database
4. Benchmarking
5. Dashboard

25. Future Roadmap
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Roadmap
‣ Marketing ‣ Conceptually /
• Website, Twitter, Facebook Technically
• Big launch campaign • Profile media title audiences
February with addtional proven
behavior (instead of
• publication in media declared lifestyle)
• targetted e-mailing / • Yento! API licencing
bannering
• makes white labeling possible
• Road shows (together!) • E-coupon : automated
generation
• Press releases campaigns
• Direct e-mailing / sales • Yento! Mobile
• Yento! Social Media
• social media active as additional
criterium
• go into the social stream (tbc)
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27. The End
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