1. World Class Coffee Event
“ Discover the World ”
China Int’l Cafe Show 2014
August, 8(Fri)~10(Sun), 2014
China International Exhibition Center , Beijing, China
Organizer : EXPORUM, CIEC

2. World Class Coffee Event
Why Chinese Market?
Chinese tea-drinking culture turns to Coffeeholic
Mintel reported that packaged coffee market is increasing 18% each year
since 2007. The market is expected to grow by 75%, about 2.3 billion
dollars by 2017.
Coffee Market in China is expected to grow as there will be higher
demand on coffee among young generation.
Analysis Of China Coffee Market
China, the traditional tea-drinking country and the world's second largest
beverage market, is changing coffee-drinking country with enormous
people demand.
China’s coffee market has grown by an estimated 10-15% annually in
comparison to the worldwide average of just 2% over the past decade. In
2010, for instance, the coffee consumption in China was roughly 50,000 tons.
Since, as the consumption rate is constantly growing, some analysts predict
that this number could reach 300,000 tons annually by 2020.
■ China’s Coffee Consumption
8
7
5
4
7.0
6.4
6
4.2
4.8
5.2
4.5
5.8
5.0
5.4
8.0
7.5
6.3
6.8
5.8
3
2
1
0
2009 Year
2010 Year
2011 Year
2012 Year
2013 Year
■Production(10-thousand) tons ■Demand(10-thousand) tons
02
China Int'l Cafe Show 2014
2014 Year
2015 Year
(Source : 中国国家信息中心)

3. www.cafeshow.com.cn
China, the Niche Market of
Coffee Industry
2014, the Perfect Time to Penetrate the
China market
China International Cafe Show is ready to support
your business as a partner, providing you with the
golden opportunity to expand your business, into
new global market, China.
Discover your business at
Cafe Show China
Discover the World
03

4. World Class Coffee Event
Show Profile
Title : China International Cafe Show 2014
Period : August 8th(Fri) ~ 10th(Sun), 2014 (3days)
Venue : China International Exhibition Center (CIEC)
Hall 2, 3, 4, Beijing, China
Organizer : EXPORUM, CIEC
Exhibit : Coffee, Tea, Beverage & Liquor, Bakery, Ice-cream, Raw Material,
Machine & Equipment, Chocolate, Appetizer, Dessert, Cafe
Interior, Consulting, Franchise, Start up, Kitchen home
appliances
Special Activities
· Cafe Show China Barista Championship
· Cupping Training Station (Espresso, Cupping, Brewing, Roasting, Latte Art)
· Sweet Class
· Gelato Demonstration
· Cafe Show Semiar
· Smart Home Cafe Life Zone
· Coffee Art Exhibition
Concurrent Event : Seminar, Theme Zone, etc.
04
China Int'l Cafe Show 2014

5. www.cafeshow.com.cn
Memories Of Cafe Show China 2013
Title : China International Cafe Show 2013
Theme : Taste the World
Period : August 9th(Fri) ~ 11th(Sun), 2013
Venue : China International Exhibition Center(Hall 2, 3) Beijing, China
Organizer : EXPORUM, CIEC
Vistor Records : 20,000
Participants : 80 Exhibitors (11 Countries)
Brazil, China, Colombia, India, Indonesia, Italy, Japan, Korea,
Philippines, Singapore, Vietnam
Exhibit : Coffee, Tea, Beverage & Liquor, Bakery, Ice-cream, Raw Material,
Machine & Equipment, Chocolate, Appetizer, Dessert, Cafe
Interior, Consulting, Franchise, Start up, Kitchen, Home
appliances
Special Event : Export Counseling for Chinese and overseas buyers
Concurrent Event : afe Show Barista Championship, Coffee Training
C
Station(Cupping, Brewing, Roasting, Secret Sweet Class
Cafe Show China 2013 SURVEY
Exihibitor
Visitor
Q. Would you participate Cafe Show China 2014?
72% Of course, I will Participate!
20% Positively Considering
8% I have not decide yet!
0% No, I will not!
Item Survey
25% Machine Equipment
10% Tea
9% Raw Material
4.5% Bakery Dessert
3.5% Kitchen Home Appliance
3% Beverage Liquor
3% Etc
2% Media
40% Coffee
Q. Would you Participate next Cafe Show 2014?
91% Yes, I will
9% Considering
Discover the World
05

6. World Class Coffee Event
Why Cafe Show China
Seoul Int'l Cafe Show, internationally recognized as “Asia No.1” will launch
its 2nd edition in China
Held at the world's most potential coffee market, China
Business platform for food beverage industry professionals around the world
A place to share the information base on the new trend and culture of
Chinese coffee industry
China International Exhibition Center, central location for global gathering
Co-organizing with the Chinese government-affiliated organization, CIEC
Exhibition Company Limited.
Trend
Show
Brand
Show
China Int'l Cafe Show 2014
Creating higher value-added business for food
beverage industry
Grand
Show
06
Leading exhibition for sharing global trend and
food beverage culture
Generating, expanding international business
around the world

7. www.cafeshow.com.cn
Participation Guide
Application Details
Early-bird Application Due Date: March 28th (Fri), 2014
Benefits Discount: 200USD/booth
General Application Due Date: May 30th (Fri), 2014
Participation Price
Classification
Unit Price
Type 1
Raw Space
US $2,000
Type 2
Space and Shell Stand
US $2,400
Note
1Booth: 3mX3m=9m²
· ype 1. Space Only : Only comprise the floor space of exhibition. Appoint the contractor and customize your own stand
T
design to suit your needs.
· Type 2. Space and Shell Stand : Shell Stand includes side and rear walls, a fascia board, a carpet, spotlights (100W x 4ea),
a fluorescent lamp (40W x 1ea), an information desk (1ea) and a chair (1ea).
· dditional stand and displays, electrical installation and other services are not included but can be provided at the
A
exhibitor’s expense.
How to register
1st
Fill out the application, and send us by Fax or E-mail
2nd
Balance payment should be made by no later than May 30th(Fri), 2014
3rd
50% deposit of the total payment should be made within a week after
contract confirmation date.
Payment Due Date
· eposit the down-payment(50% of the total payment) after the
D
application submission within a week
· eposit the Balance-Payment (Rest of the total payment) by May 30th
D
(Fri), 2014
· xhibitors with the Early-bird Application should deposit the total
E
payment by March 28th (Fri), 2014
Payment Detail
Beneficiary
Bneficiary Address
Bank
Bank Address
EXPORUM Inc.
4F Baekyoung Bldg., 151-2 Samsung-dong, Gangnam-gu,
Seoul, Korea(Zip Code : 135-878)
KOREA EXCHANGE BANK
(WORLD TRADE CENTER BRANCH)
159 World Trade Center basement, Samsung-1-dong,
Gangnam-gu, Seoul, Korea
(Zip Code : 135-731) T. 82-2-551-7979
Account No.
650-007890-109
Swift Code
KOEXKRSE
Discover the World
07

8. Discover the World
Discover the Best Business platform to China with
China International Cafe Show 2014
For inquiries Contact Cafe Show China 2014 Secretariat
EXPORUM
T +82-2-6000-6691/6679
F +82-2-2051-3326
H www.cafeshow.com.cn
E cafeshowchina@cafeshow.com
CIEC
T +86-10-8460-0341
F +86-10-8460-0325
E sunying@ciec.com.cn