Next-level e-commerce with MageBridge

Next level e-commerce with MageBridge

Next level e-commerce
with MageBridge


Who am I?

• Jisse Reitsma
– Co-founder of Jira ICT (Dutch company)
– Co-founder of Yireo (www.yireo.com)
– Lead developer of MageBridge
– Author of Joomla! template designer
– Former VMware ESX trainer, UNIX
sysadmin, Linux trainer
– PHP-developer, system architect,
consultant, trainer
– Busy with Joomla!, Magento, … and
MageBridge


Some of our customers

• Condoom-Anoniem
• Condomerie
• Porn king
• Mushroom shop
• Weed fertilizers
• Dreadlocks store
• Guns for sale


E-commerce in Joomla?


E-commerce & Joomla! (2006)

• VirtueMart


E-commerce & Joomla! (2011)

• VirtueMart • redShop
• Tienda • JoomShopping
• HikaShop • RokQuickCart
• K2Mart • OpenFreeway
• SimpleCaddy • MageBridge
• iJoomla Digistore
• MightyCommerce
• IXXO


E-commerce & open source (2011)

• osCommerce • Spree
• UberCart (Drupal) • Avactis
• PrestaShop • AgoraCart
• ZenCart • WordPress plugin
• DashCommerce • OXID eShop
• CubeCart • Batavi
• X-Cart • osCMax
• LiteCommerce • Magento
• Shopify
• TomatoCart


Conclusion

• All solutions allow you to sell products


Conclusion

• All solutions allow you to sell products …
• … so there must be differences besides “selling”


Conclusion

• All solutions allow you to sell products …
• … so there must be differences besides “selling”
– Ease of use (GUI, features vs user friendliness)
– Extendability (plugins, cleanness of code, theming)
– Scalability (cloud computing, clustering, optimization)
– Number of shipment providers and payment gateways
– Tax calculation
– Connecting the back-office (CRM, ERP) in real-time


What is MageBridge?


MageBridge

• Developed by Yireo
– Other extensions: Vm2Mage, Dynamic404,
TweetScheduler, SSLRedirect, ScriptMerge
SimpleLists, SEFTest, Fancybox

– Tutorials on Joomla! and Magento
(performance, security, development)

• Integrates Magento into Joomla!
– Better CMS for Magento
– Better e-commerce for Joomla!


How much does it cost?

• Not free beer
– Mid-market pricing
– Enterprise features
– Community-driven roadmap

• Packages available
– MageBridge Standard = 3 months, 2 domains, 95 Euro
– MageBridge Enterprise = 12 months, 6 domains, 195 Euro
– MageBridge Reseller / Partner = 12 months, ? domains, 1000 Euro

• SVN access available
– svn://svn.yireo.com/svn/development/magebridge
– Full sources available, but not in packaged form
– Upcoming: Phing scripts


Bridge everything (1/3)

• Integrates Magento visually into Joomla!
– Main content-block within Joomla! component
– Any other Magento block within Joomla! modules



• Synchronizes Magento data with Joomla!
– Search products and categories
– User synchronization and authentication
– JCE editor



• Synchronizes Magento data with Joomla!
• Connecting Magento logic to Joomla!
– Product connectors, store connectors, profile connectors


MageBridge basic concepts


Visual integration

• Joomla! component
– Magento “content” block

• Joomla! modules
– Other blocks (cart, tags)
– Products, categories, login

• Search integration
• Breadcrumbs


Combined theming

• Magento theme
– XML layout, PHTML templates, CSS skin
• Joomla! template
– Little PHP, jdoc-tags, CSS skin, MageBridgeTemplateHelper-class

Magento headers are merged into Joomla! <head>
– CSS, JavaScript (conflict!?)
– META-tags, title-tag, etcetera

• MageBridge-optimized template-patches
– RocketTheme
– JoomlArt
– YOOtheme


JavaScript frameworks

• MooTools
– Used frequently by Joomla! extensions
• Prototype / Scriptaculous
– Used by almost all Magento core-functionality
• Use both of them and JavaScript crashes
– Conflicting namespace $ and conflicting classes
– jQuery.noConflict() is always fine
– Magento 2.0 will switch from Prototype to jQuery
– Yireo's effort?


Practical benefit of MageBridge

• Joomla! is used as CMS-system
– Better WYSIWYG-editors
– Hierarchy of categories (and sections)

• Joomla! is used as site building tool
– Joomla! Menu Manager
– Joomla! templating
– Joomla! module management
– No need to touch Magento XML-layouts or PHTML-templates

• Magento is used for e-commerce


MageBridge & Joomla! 1.6

• Basic compatibility
– Same PHP-codebase for both 1.5 as 1.6
– But different XML-files (basically parameters)

• Extra features
– ACLs for usage of backend
– Joomla! 1.6 Usergroups Store Connector
– Joomla! 1.6 Extensible Profiles Connector
– Joomla! 1.6 Usergroups Product Connector
– Backend-demo


MageBridge Mobile

• Web-based instead of app-based
– CMS + shop in 1 one mobile site
– jQuery Mobile
– Get rid of ProtoType as much as we can

• Demo
– http://mobile.magebridge.com/


MageBridge & other Yireo stuff

• MageBridge stuff
– MageBridge labs (Nooku, FLEXIcontent/K2/ZOO, secret labs)
– MageBridge Template Patches (RocketTheme, YOOtheme, JoomlArt)

• Other Yireo stuff
– MageBridge plugin for Xmap
– MageBridge plugin for Dynamic404
– Vm2Mage migration from VirtueMart to Magento


MageBridge specific


MageBridge usage

• Basic usage
– Shop with products and blog
– Single product shop

• Advanced usage
– Multi-site environments
– Membership / club
– Software subscriptions
– Private sales
– Advanced marketing


MageBridge Store connectors

• Use Joomla! logic to determine Magento store
• Examples:
– Multilingual integration (JoomFish, Nooku, m17n)
– Special Magento stores on specific days (Christmas catalog)
– Special Magento stores for specific users (Private Sales: Joomla! 1.6, NoixACL)


MageBridge Product connectors

• Sell Joomla! logic in Magento
• Examples:
– Access control (Joomla! 1.6 ACLs, NoixACL, FLEXIaccess)
– Private downloads (DOCman, jDowloads, RSFiles)
– Memberships (OSEMSC, MageBridge itself)
– Newsletter subscription (Acajoom, Acymailing, ccNewsletter, etcetera)
– Other subscriptions (Agora, Eventlist, Kunena, RSEvents)
– User rewards (JomSocial Karma Points)


MageBridge advanced concepts


Parsing content

• Magento content filters
– Add Magento CMS-tags to Joomla! content

• Joomla! Content Plugins
– Add Joomla! plugin-tags to Magento content


One Single HTTP Request

• Only 1 initialization of Magento application

• Coding API
– Register request with MageBridgeModelRegister class
– Fetch response from MageBridgeModelBridge::build()


MageBridge API

• Connection between Joomla! and Magento
– Based on HTTP
• Transport protocols
– From Joomla! to Magento (and back): JSON
– From Magento to Joomla! (and back): XML-RPC


Event forwarding

• Magento events are forwarded to Joomla!
– Joomla! plugins of type “magento”
• Joomla! events are forwarded to Magento
– Magento modules with observer functions with prefix “joomla_”


Connector code


Magento API in Joomla!

• Integrate Magento logic into any Joomla! extension
– Template
– Component
– Module
– Plugin

• MageBridge tools
– autoloading classes (SPL)
– class MageBridgeTemplateHelper


Three steps to get what you want

• Register what you want
– $register = MageBridgeModelRegister::getInstance();
– $id = $register->add('api', 'magebridge_user.save', $user);

• Build the bridge
– $bridge = MageBridgeModelBridge::getInstance();
– $bridge->build();

• Get what you want
– $data = $register->getById($id);


Scalability

• Extensible architecture of MageBridge
– Modules, plugins, connectors
– Coding API (register, bridge, helpers)

• Magento as solid platform
– API connections with backoffice
– Clustering, optimization (10.000+ products)


Performance (1/2)

• Inside MageBridge
– Minimal initialization of Magento framework

• Caching
– Magento caching, Joomla! caching
– MageBridge caching on the Magento side
– MageBridge caching on the Joomla! side

• Content loading
– Prototype / Scriptaculous > Protoaculous or Google API


Performance (2/2)

• Extra tips for optimization
– Merging of CSS/JS files
– Caching within Joomla!
– Usage of tmpfs as filesystem
– Magento compilation
– Tuning of PHP parameters (f.i. realpath_cache_size)
– Tuning of MySQL parameters (f.i. query_cache)
– Usage of Litespeed or Nginx as webserver
– ...
http://yireo.com/spo


MageBridge summary


MageBridge summary

• Visual integration, combined theming
• Components, modules, plugins
• Store connectors, product connectors
• Event forwarding


More information on MageBridge

• yireo.com/magebridge
– Blogs on Joomla!, Magento and MageBridge
– Tutorials on Joomla!, Magento and MageBridge
– MageBridge demos, screenshots, FAQ
– Demo days


Questions?

Next-level e-commerce with MageBridge

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